📌 Core Information
🔹 Job Title: Media Partnerships Manager
🔹 Company: Hypebeast
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Media & Communications
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving Hypebeast's media business success through identifying market opportunities and developing multi-revenue streams.
- Building and maintaining strong relationships with external brand partners to sell Hypebeast's media products and services.
- Proactively exploring new opportunities in various brand categories, visiting prospects, and securing partnerships.
- Working closely with cross-functional teams to plan and implement projects and initiatives.
- Setting, tracking, and monitoring revenue pipelines and leads to help generate revenue targets and manage budgets.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the media landscape in China to succeed.
📋 Key Responsibilities
✅ Drive Hypebeast media business success through identifying market opportunities and develop multi-revenue streams, products, and marketing activities in the youth culture space.
✅ Translate understanding of client requirements to the media, creative, and production teams to allow them to complete work to the highest possible standard.
✅ Drive the delivery of best-in-class work for our brand partners, upholding deadlines and always ensuring completeness of scopes – with strong upward reporting / communication.
✅ Set, track, and monitor the revenue pipelines and leads, helping generate revenue targets and manage budget and expense.
✅ Work closely with the cross-functional teams including editorial, creative, production teams on planning and implementing various projects and initiatives.
✅ Identify new strategic partners and advertisers to implement an effective sales strategy.
✅ Establish senior-level relationships with relevant brand partners to enable us to pioneer new activities and ways of working, based on a strong appreciation and understanding of how we can enable our business to help their brands grow in culture.
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in media, communications, marketing, finance, design, or other equivalent professional experiences.
Experience: 4 to 5 years of experiences from creative or media industry, previously working at a media company or a digital/content advertising agency or other similar experiences.
Required Skills:
- Proven track record in media revenue generation and business development.
- Excellent networking and negotiation skills.
- Strong communication and presentation skills.
- Proficient in English, with proficiency in other languages within the APAC region being a plus.
- High-performance focus, solid work ethic, and a very hands-on nature.
- Clear passion and energy for business and creating values for both brand partners and Hypebeast as a media.
Preferred Skills:
- Experience in partnership with alcohol, automobile, consumer electronics, cosmetics, and fashion brands.
- Media and content experience.
ASSUMPTION: Candidates with less experience may be considered for the role of Senior Media Partnerships Executive.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Media Partnerships Manager role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This range may vary depending on the candidate's experience and skills.
Benefits:
- Competitive salary and bonus structure.
- Health, dental, and vision insurance.
- Retirement savings plan with company matching.
- Generous vacation and holiday time.
- Opportunities for professional development and growth.
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work and overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Hypebeast operates in the media and publishing industry, focusing on contemporary culture and lifestyle. The company is a leading global platform for editorially-driven news and commerce.
Company Size: Hypebeast is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: Hypebeast was founded in Hong Kong in 2005 and has since expanded its global presence.
Company Description:
- Hypebeast is a global leading platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce.
- The company's business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative production agency; and HBX, an e-commerce platform and omnichannel shopping destination.
- Hypebeast is committed to sharing the most authentic aspect of culture around the globe and has a strong focus on youth culture content.
Company Specialties:
- Digital Media
- E-commerce
- Marketing
- Publishing
- Media Production
- Advertising
Company Website: hypebeast.ltd
ASSUMPTION: Hypebeast's focus on youth culture content and contemporary lifestyle makes it an attractive employer for candidates passionate about these areas.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in media partnerships and business development.
Reporting Structure: The Media Partnerships Manager will report directly to the Director of Media China.
Work Arrangement: This is an on-site position based in Shanghai, with flexibility for occasional remote work and overtime as needed.
Growth Opportunities:
- Progression to a leadership role within the Media team or other departments.
- Expansion of responsibilities to cover additional regions or product lines.
- Opportunities for professional development and skill-building through training and mentorship programs.
ASSUMPTION: Hypebeast's growth and expansion provide ample opportunities for career progression and development within the organization.
🌍 Location & Work Environment
Office Type: Hypebeast's Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major global city and a significant hub for the media and advertising industries.
- The city offers a vibrant cultural scene, with numerous attractions, events, and entertainment options.
- Shanghai has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work and overtime as needed.
ASSUMPTION: Shanghai's dynamic media industry and vibrant cultural scene make it an ideal location for a Media Partnerships Manager role.
💼 Interview & Application Insights
Typical Process:
- Online application review and initial screening.
- Phone or video call interview to discuss the role and assess cultural fit.
- In-person interview with the hiring manager and other team members to discuss the role in more detail and assess skills and experience.
- Final interview or presentation to discuss the role and make a hiring decision.
Key Assessment Areas:
- Understanding of the media landscape in China and relevant industry trends.
- Strong communication and presentation skills.
- Proven track record in media revenue generation and business development.
- Ability to build and maintain strong relationships with external brand partners.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past successes in media partnerships and business development to discuss during the interview.
- Research Hypebeast and the media industry in China to demonstrate your understanding of the company and its market.
ATS Keywords: Media revenue generation, business development, client relationship management, sales strategy, negotiation, networking, communication, presentation, creative excellence, youth culture content, team collaboration, market opportunity identification, budget management, production process, media advertising, self-starter
ASSUMPTION: Hypebeast's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Presentation software (e.g., Keynote, Prezi)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Collaboration
- Passion
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and open to change
Self-Assessment Questions:
- Do I have a strong passion for youth culture content and contemporary lifestyle?
- Am I comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do I have strong communication and presentation skills, and the ability to build and maintain relationships with external brand partners?
- Am I results-driven and focused on achieving goals, with a proven track record in media revenue generation and business development?
ASSUMPTION: Hypebeast's company culture values creativity, innovation, collaboration, passion, and integrity, and candidates should assess their fit with these values before applying.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the role may require long hours and occasional overtime.
- The competitive media landscape in China may present challenges in securing partnerships and generating revenue.
- The role requires a strong understanding of the media landscape in China and relevant industry trends, which may require continuous learning and adaptation.
- The role involves working with a diverse range of external brand partners, which may require strong communication and negotiation skills and the ability to adapt to different working styles and priorities.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and assess their ability to manage these challenges before applying.
📈 Similar Roles Comparison
- Compared to other media partnerships roles, this role places a greater emphasis on business development and revenue generation.
- This role requires a strong understanding of the media landscape in China and relevant industry trends, which may differ from similar roles in other regions.
- Compared to other senior-level roles, this role offers significant opportunities for career progression and growth within the organization.
ASSUMPTION: Candidates should research similar roles in the media and advertising industries to better understand the unique aspects of this role and how it compares to other opportunities.
📝 Sample Projects
- Securing a multi-million RMB partnership with a major consumer electronics brand to sponsor Hypebeast's annual culture and lifestyle event.
- Developing and executing a targeted marketing campaign for a luxury fashion brand, resulting in a significant increase in brand awareness and sales.
- Negotiating a strategic partnership with a leading automobile manufacturer to co-create content and events that resonate with Hypebeast's audience.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and challenges a Media Partnerships Manager at Hypebeast might face, and are not exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Media team?
- How does Hypebeast support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Hypebeast approach collaboration and communication with external brand partners?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past successes in media partnerships and business development to discuss during the interview.
- Research Hypebeast and the media industry in China to demonstrate your understanding of the company and its market.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
