🔹 Job Title: Media Partnerships Marketing Associate
🔹 Company: DraftKings Inc.
🔹 Location: Boston, MA (with consideration for New York, NY)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Boston, MA preferred, but open to New York, NY)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the sports media landscape, particularly as it relates to sports betting. Familiarity with Google Campaign Manager and campaign attribution tracking is a plus.
✅ Supporting the planning and execution of integrated marketing campaigns tied to major media partnerships, with a strong focus on Combat Events.
✅ Being the lead stakeholder on cross-functional channel briefs to align asset fulfillment with key tentpole moments throughout the sports season.
✅ Collaborating with internal stakeholders including Brand, Creative, Paid Media, Strategic Partnerships to deeply understand business initiatives and translate that vision to marketing campaigns.
✅ Tracking campaign performance metrics and delivering post-campaign recaps in coordination with the Analytics team.
✅ Supporting external accounts with marketing agencies and partners, establishing a strong rapport as an external representation of the DraftKings brand.
✅ Assisting in marketing spend and budget management across multiple partnerships.
ASSUMPTION: This role may require occasional travel to attend industry events or meet with external partners.
Education: Bachelor's degree in Marketing, Advertising, Business, or related field.
Experience: At least 1 year of experience in Account Management, Growth Marketing, or TV/Digital Media.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
Salary Range: $58,400 - $73,000 USD per year (based on company-provided range)
Benefits:
Working Hours: Full-time, typically 40 hours per week. May require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: Benefits and working hours are based on industry standards for similar roles and companies of this size.
Industry: Mobile Gaming Apps, with a focus on sports betting and fantasy sports.
Company Size: 1,001-5,000 employees. Large enough to offer diverse opportunities and resources, but small enough for individual impact.
Founded: 2012. DraftKings has established itself as a leader in the sports betting and fantasy sports industries.
Company Description:
Company Specialties:
Company Website: careers.draftkings.com
ASSUMPTION: DraftKings is a fast-paced, dynamic company that values innovation and collaboration. Employees can expect a competitive work environment with opportunities for growth and development.
Career Level: Entry to Mid-Level. This role offers an opportunity to gain experience in marketing, with potential for growth within the marketing department or the company as a whole.
Reporting Structure: This role reports directly to the Senior Manager, Media Partnerships & Integrations. The role may also work closely with other marketing teams, such as Brand, Creative, Paid Media, and Strategic Partnerships.
Work Arrangement: On-site, with a preference for candidates based in Boston, MA. Occasional travel may be required.
Growth Opportunities:
ASSUMPTION: Given DraftKings' rapid growth and expansion, there may be opportunities for internal promotion or transfer to other departments or locations.
Office Type: Modern, collaborative office spaces in Boston, MA, and New York, NY.
Office Location(s): 222 Berkeley St, 5th Floor, Boston, MA 02116, US; 11 Park Pl, New York, NY 10007, US
Geographic Context:
Work Schedule: Full-time, with a standard workweek of Monday to Friday, 9:00 AM to 5:00 PM. Occasional overtime or weekend work may be required to meet project deadlines.
ASSUMPTION: The work environment at DraftKings is fast-paced, collaborative, and innovative. Employees can expect to work on high-profile marketing campaigns and events, with opportunities for growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Media, Partnerships, Growth, TV, Digital, Sports Betting, Fantasy Sports, Campaign Management, Analytics, Brand, Creative, Paid Media, Strategic Partnerships
ASSUMPTION: DraftKings uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: DraftKings values employees who are innovative, collaborative, and data-driven, with a strong passion for sports and the sports betting industry.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to adapt and learn in a dynamic environment.
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on media partnerships and sports betting makes it unique within the industry.
ASSUMPTION: These sample projects are intended to provide a sense of the day-to-day responsibilities and tasks associated with this role.
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, company culture, and career growth opportunities associated with this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.