MEDIA PLANNING AND BUYING MANAGER

📌 Core Information

🔹 Job Title: Media Planning and Buying Manager

🔹 Company: Betclic Group

🔹 Location: Abidjan, Côte d'Ivoire

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing media strategy for offline campaigns
• Planning and buying media spaces across various channels (TV, radio, press, outdoor)
• Managing relationships with agencies, vendors, and stakeholders
• Monitoring campaign performance and optimizing for better results
• Keeping up-to-date with market trends and recommending new opportunities

ASSUMPTION: This role requires a balance of strategic thinking, negotiation skills, and strong analytical abilities. The ideal candidate will have a solid background in media planning and buying, with a proven track record in driving campaign success.

📋 Key Responsibilities

✅ Contribute to the development of the media strategy in line with communication objectives

✅ Define the most relevant channels and formats based on target audiences and territories

✅ Develop media plans, including seasonality, GRP, coverage, and repetition

✅ Negotiate media spaces with relevant agencies and vendors

✅ Manage relationships with agencies, central buying offices, and other service providers

✅ Ensure compliance with timelines, budgets, and contractual agreements

✅ Supervise the operational deployment of offline campaigns

✅ Monitor the effective diffusion of advertising supports

✅ Collaborate with creative teams to ensure content is fit for purpose

✅ Monitor the outdoor advertising network

✅ Measure campaign impact and performance through post-test studies and other metrics

✅ Identify optimization levers for future campaigns

ASSUMPTION: The role involves a mix of strategic planning, operational execution, and performance analysis. Strong project management skills and attention to detail are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Advertising, Communication, Marketing, or a related field (Master's degree preferred)

Experience: At least 3 years of proven experience in media planning and/or buying, ideally in an agency or in-house setting

Required Skills:

• Proven expertise in media planning and buying, with a strong focus on offline channels
• Excellent negotiation skills
• Strong analytical skills and data-driven mindset
• Excellent communication and interpersonal skills
• Fluency in French and English
• Proficient in Microsoft Office Suite

Preferred Skills:

• Experience with media planning and buying tools
• Knowledge of the Côte d'Ivoire media landscape
• Experience working in a multicultural environment

ASSUMPTION: Candidates with a solid educational background and relevant work experience in media planning and buying will be best suited for this role. Familiarity with the local media market and cultural context is a plus.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 25,000,000 - 35,000,000 XOF (CFA francs) per year, based on industry standards for mid-level marketing professionals in Abidjan. This estimate may vary depending on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM), with flexibility for occasional overtime or remote work as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Betclic Group operates in the technology, information, and internet industry, focusing on online sports betting, casino games, and poker. The company is a leader in its market, with a strong presence in Europe and Africa.

Company Size: Betclic Group has 501-1,000 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration while maintaining a personal touch.

Founded: Betclic Group was founded in 2005 and has since grown to become a European leader in online sports betting and gaming.

Company Description:

• Betclic Group is a mobile-first, customer-centric company that prioritizes innovation, creativity, and fun in its products and services
• The company is committed to responsible gaming and offers a comprehensive protection program for its players
• Betclic Group fosters a multicultural, daring, and sporty team environment, encouraging employees to shape tomorrow's gaming experience

Company Specialties:

• Online sports betting
• Casino games
• Poker
• Turf (horse racing)

Company Website: https://www.betclicgroup.com/en/

ASSUMPTION: Betclic Group's focus on innovation, customer experience, and responsible gaming makes it an attractive employer for marketing professionals seeking a dynamic and engaging work environment.

📊 Role Analysis

Career Level: This role is suited for mid-level marketing professionals with 2-5 years of experience in media planning and buying. The position offers opportunities for growth and development within the company.

Reporting Structure: The Media Planning and Buying Manager will report directly to the Marketing Department and collaborate with various internal teams, such as creative, content, and product.

Work Arrangement: This is an on-site position, with standard office hours and occasional flexibility for remote work or overtime as needed.

Growth Opportunities:

• Progression to a senior role within the marketing department
• Expansion into new markets or product lines
• Development of leadership and management skills

ASSUMPTION: This role provides a strong foundation for career growth within the marketing field, with opportunities to develop skills in strategic planning, negotiation, and performance analysis.

🌍 Location & Work Environment

Office Type: Betclic Group's Abidjan office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 117, Quai de Bacalan, Bordeaux, Nouvelle-Aquitaine 33300, FR (headquarters) and Level 3, Tagliaferro Business Centre, Gaeity Lane, Sliema, MT SLM 1551, MT (Malta office)

Geographic Context:

• Abidjan is the largest city and economic hub of Côte d'Ivoire, with a vibrant culture and growing job market
• The city offers a mix of urban and coastal living, with beaches, nightlife, and cultural attractions
• Abidjan has a tropical climate, with warm temperatures and high humidity year-round

Work Schedule: Standard office hours are Monday-Friday, 8:00 AM - 5:00 PM, with occasional flexibility for remote work or overtime as needed.

ASSUMPTION: The Abidjan office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth. The city offers a mix of urban and coastal living, with a vibrant culture and growing job market.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or video interview with the hiring manager and relevant team members
• Final interview with the Marketing Director or another senior stakeholder

Key Assessment Areas:

• Media planning and buying expertise
• Negotiation skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Betclic Group's values

Application Tips:

• Highlight relevant experience and achievements in media planning and buying
• Demonstrate a strong understanding of the local media landscape and market trends
• Showcase your ability to work effectively with multiple stakeholders and manage projects
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: Media planning, media buying, offline campaigns, TV, radio, press, outdoor, negotiation, performance analysis, market trends, campaign management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, cultural fit, and ability to thrive in a dynamic and collaborative work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Media planning and buying tools (e.g., Nielsen, Kantar, Mediametrie)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with relevant media planning and buying tools, as well as project management and analytics software, will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Customer-centric approach
• Responsible gaming
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced environment
• Data-driven decision making
• Strong focus on collaboration and cross-functional teamwork
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with multiple stakeholders and managing projects?
• Are you committed to responsible gaming and customer-centric approaches?

ASSUMPTION: Candidates who align with Betclic Group's values and work style will be best suited for this role. Strong communication skills, a data-driven mindset, and a collaborative approach will be essential for success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including internal teams and external vendors
• Keeping up-to-date with market trends and industry developments
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: These challenges are inherent to the role and require strong project management skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Media Planner/Buyer in an advertising agency, but with a focus on offline campaigns and in-house collaboration
• Compared to other media planning and buying roles, this position offers a unique blend of strategic planning, operational execution, and performance analysis
• Career progression may include opportunities to specialize in specific media channels or move into a management role

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the marketing field. Candidates should consider their long-term career goals and how this role aligns with their aspirations.

📝 Sample Projects

• Developing and executing a media plan for a major sports event, including TV, radio, and outdoor advertising
• Negotiating media space with vendors and managing relationships with agencies and stakeholders
• Analyzing campaign performance and optimizing media spend based on data-driven insights

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from strategic planning and negotiation to performance analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical media planning and buying process for offline campaigns at Betclic Group?
• How does this role collaborate with other departments, such as creative and content?
• What are the key performance indicators (KPIs) used to measure the success of offline campaigns?
• How does Betclic Group support the professional development and growth of its employees?
• What are the biggest challenges facing the media landscape in Côte d'Ivoire, and how does this role address them?

ASSUMPTION: These questions demonstrate a strong interest in the role and provide valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for the interview by researching Betclic Group's company culture and values
• Follow up with the HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.