Media Planning Assistant

📌 Core Information

🔹 Job Title: Media Planning Assistant

🔹 Company: WPP Media

🔹 Location: Lima, Peru

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic media planning across various channels
• Collaboration with buying teams for campaign success
• Data analysis and reporting for insights and optimization
• Cross-functional teamwork with creative agencies

ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively collaborate with various teams and stakeholders.

📋 Key Responsibilities

✅ Design and execute impactful media plans across cable, radio, OOH, and print

✅ Lead coordination with the Buying team to ensure campaign success

✅ Transform data into insights through post-campaign reports and competitor analysis

✅ Serve as the bridge between WPP Media and creative agencies for material delivery

ASSUMPTION: The role may involve occasional overtime during campaign launches or critical project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Advertising, Communications, Marketing, Administration, or a related field

Experience: At least 1 year of experience in media planning for both digital and traditional platforms

Required Skills:

• Strong strategic mindset
• Proven experience in media planning
• Solid knowledge of digital platforms
• Expertise in IBOPE
• Intermediate English proficiency

Preferred Skills:

• Experience with data analysis tools
• Fluency in additional languages

ASSUMPTION: Candidates with relevant internship experience may also be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Lima, Peru, is typically between 2,500 - 3,500 PEN (Peruvian Nuevo Sol) per month, based on experience and qualifications.

Benefits:

• Flexibility: Hybrid work model
• Wellness: 100% coverage of private health insurance
• Stability: Full-time contract with legal benefits
• Equilibrium: Monday to Friday work schedule
• Growth: Clear career development path

Working Hours: Full-time (40 hours per week) with flexible hours and occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: WPP Media is part of the global advertising and marketing services industry, focusing on media planning and buying for various clients.

Company Size: WPP Media is part of WPP plc, a multinational advertising and marketing services company with over 10,000 employees worldwide. This means applicants can expect a large, structured organization with diverse opportunities for growth and collaboration.

Founded: WPP plc was founded in 1985, and WPP Media operates as a global media collective within the group.

Company Description:

• WPP Media is a global media collective built for the AI era, offering innovative solutions for brand growth across every market, every day.
• The company brings together the best platforms, people, and partners to create tailored media strategies for clients.
• WPP Media is part of WPP plc, a multinational advertising and marketing services company listed on the London Stock Exchange and NASDAQ.

Company Specialties:

• Media planning and buying
• Data-driven insights and analytics
• Cross-channel marketing strategies
• Creative collaboration and production

Company Website: WPPmedia.com

ASSUMPTION: WPP Media's global presence and extensive client portfolio offer applicants opportunities to work on diverse, high-profile campaigns and gain international experience.

📊 Role Analysis

Career Level: This role is an entry-level position within the media planning and buying field, offering a solid foundation for a career in advertising or marketing.

Reporting Structure: The Media Planning Assistant will report directly to the Media Planning Manager and collaborate with various teams, including Buying, Creative, and Strategy.

Work Arrangement: This role follows a hybrid work model, combining on-site work at the Lima office with remote work options.

Growth Opportunities:

• Progression to Media Planning Executive or similar roles
• Expansion into other areas of media planning, buying, or strategy
• Potential international assignments or projects

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization, taking on more responsibilities and advancing their careers as they develop their skills and expertise.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Miraflores, Lima

Office Location(s): WPP Media's Lima office is located in the Miraflores district, known for its vibrant culture, shopping, and dining options.

Geographic Context:

• Lima is the capital and largest city of Peru, with a population of over 10 million people.
• The Miraflores district is a popular residential and commercial area, offering a mix of urban and coastal living.
• Peru's diverse cultural heritage and rich history provide a unique backdrop for working and living in Lima.

Work Schedule: The standard work schedule is Monday to Friday, with flexible hours and occasional overtime as needed.

ASSUMPTION: Applicants should be comfortable working in a dynamic, multicultural environment and be open to occasional overtime during peak campaign periods.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team or additional stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and collaboration abilities
• Technical knowledge of media planning and digital platforms
• Adaptability and cultural fit within the organization

Application Tips:

• Highlight relevant experience and achievements in media planning and digital platforms
• Tailor your resume and cover letter to emphasize your strategic mindset and problem-solving skills
• Prepare examples of successful media campaigns or projects you've worked on

ATS Keywords: Media planning, digital platforms, data analysis, campaign management, creative collaboration, strategic mindset

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, communication skills, and relevant experience in their application materials and interviews.

🛠️ Tools & Technologies

• IBOPE media research platform
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous learning
• Collaboration: Working together to achieve common goals
• Integrity: Acting with honesty and transparency in all aspects of work
• Excellence: Pursuing the highest standards in all endeavors

Work Style:

• Dynamic and fast-paced environment
• Cross-functional teamwork and collaboration
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you possess a strategic mindset and strong problem-solving skills?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with WPP Media's values and work style, as well as a passion for driving innovation and excellence in the advertising industry.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to changes in client priorities or market conditions
• Collaborating effectively with diverse teams and stakeholders
• Occasional overtime during peak campaign periods

ASSUMPTION: Applicants should be prepared to manage multiple priorities, work effectively under pressure, and maintain a strong attention to detail in a fast-paced environment.

📈 Similar Roles Comparison

• Media Planning Assistant vs. Media Planning Executive: The primary difference lies in the level of experience and responsibility. Media Planning Assistants typically have less experience and focus on supporting the execution of media plans, while Media Planning Executives have more experience and are responsible for developing and implementing strategic media plans.
• Industry-specific context: The media landscape in Peru may differ from other markets, requiring applicants to adapt their strategies and tactics to local conditions.
• Career path comparison: Successful Media Planning Assistants can progress to Media Planning Executive roles, eventually becoming Media Planning Managers or Specialists, and potentially advancing to leadership positions within the organization.

ASSUMPTION: Applicants should research the specific requirements and expectations of the role they are applying for, as well as the industry-specific context and career path opportunities within WPP Media.

📝 Sample Projects

• Developing a comprehensive media plan for a new product launch, including channel selection, targeting, and messaging strategies
• Analyzing campaign performance data to identify trends, optimize spending, and maximize ROI
• Collaborating with creative agencies to ensure brand consistency and on-time delivery of campaign materials

ASSUMPTION: Applicants should be prepared to discuss their experience with relevant media planning projects and provide specific examples of their strategic thinking, data analysis, and collaboration skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams within WPP Media and the broader organization?
• What opportunities are there for professional growth and development within this role and the organization?
• How does WPP Media support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their interest in the role and commitment to success within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the WPP Media careers portal
• Tailor your resume and cover letter to highlight your strategic mindset, media planning experience, and relevant skills
• Prepare examples of successful media campaigns or projects you've worked on to showcase your abilities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.