Media Planning / Buying Manager

📌 Core Information

🔹 Job Title: Media Planning / Buying Manager

🔹 Company: IPG Mediabrands

🔹 Location: Australia

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Engaging in media planning and buying activities
• Implementing and executing media plans across various platforms
• Leading negotiations and cultivating partnerships
• Managing and mentoring a team of Partnerships Traders and Executives

ASSUMPTION: The role involves a strong focus on negotiation and relationship management across multiple media disciplines, as implied by the company being a global media powerhouse with progressive clients.

📋 Key Responsibilities

✅ Guide clients on marketplace trends and translate insights into actionable strategies

✅ Learn clients' needs and the market to add value to the business

✅ Execute client-related financial activities accurately

✅ Collaborate in ideation sessions with Creative Connections teams

✅ Conduct negotiations across paid and non-paid media channels

✅ Develop creative and effective media plans

ASSUMPTION: Responsibilities cover both strategic and operational aspects of media planning, necessitating a balance between innovation and execution.

🎯 Required Qualifications

Education: Not specified (assume a degree in marketing, media studies, or a related field is beneficial)

Experience: 2-5 years in media planning and buying, with a strong understanding of connections solutions and optimization tools

Required Skills:

• Negotiation and relationship management
• Data analysis and performance optimization
• Strong communication and collaborative skills
• Problem-solving and analytical thinking

Preferred Skills:

• Experience with creative media planning
• Familiarity with industry-standard optimization tools and platforms

ASSUMPTION: Given the emphasis on automation and strategic planning, candidates are likely expected to be proficient with relevant software and analytics tools.

💰 Compensation & Benefits

Salary Range: Not specified (compensation likely competitive for the industry, given the global reach and prestige of the company)

Benefits:

• Birthday leave and extra annual leave days
• Up to 16 weeks paid parental leave
• Hybrid work policy with potential remote international opportunities
• Agency perks: early finish Fridays, culture clubs, health and wellbeing initiatives, gym onsite
• Professional development through ongoing learning & development opportunities

Working Hours: 40 hours per week with a flexible hybrid work environment

ASSUMPTION: The benefits package is designed to attract top talent by supporting work-life balance and professional development, indicative of a progressive work culture.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, managing extensive marketing investments globally

Company Size: 10,001+ employees, offering vast resources and networking opportunities

Founded: Not specified (part of the historical Interpublic Group, a major player in global advertising)

Company Description:

• Part of the Interpublic Group, managing extensive marketing investments internationally
• Works with notable global brands across diverse industries
• Houses various renowned agency networks and specialized business units

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic Marketing
• Out-of-Home Advertising

Company Website: https://www.ipgmediabrands.com/

ASSUMPTION: The company's size and industry reach imply a structured yet dynamic working environment, offering many opportunities for learning and growth.

📊 Role Analysis

Career Level: Mid-level managerial position requiring strategic insight and operational expertise

Reporting Structure: Reports to senior media planning and buying executives, part of a larger strategic team

Work Arrangement: Hybrid, offering balance between remote flexibility and on-site collaboration

Growth Opportunities:

• Exposure to international markets and a diverse client portfolio
• Opportunities for upskilling in various media domains
• Advancement into senior strategic roles within company’s vast network

ASSUMPTION: Growth potential is high due to company’s extensive reach in the advertising sector, allowing for career progression and skills enhancement.

🌍 Location & Work Environment

Office Type: Modern on-site facilities with state-of-the-art technology and amenities

Office Location(s): Headquarters in New York, with offices in major cities worldwide

Geographic Context:

• Located in a dynamic and culturally diverse market
• Strong connection to major global advertising and media hubs
• Access to international resources and collaborations

Work Schedule: Standard business hours with flexibility for hybrid work arrangements

ASSUMPTION: The work environment supports a global outlook with local cultural engagement, enhancing the work-life balance through hybrid policies.

💼 Interview & Application Insights

Typical Process:

• Initial application via company's career portal
• Screening interview with HR/Recruiter
• Technical interview focusing on media planning strategies
• Final interview with key team members or department heads

Key Assessment Areas:

• Expertise in media planning and buying
• Proficiency in negotiation and relationship building
• Analytical skills and data-driven decision-making

Application Tips:

• Highlight relevant media planning or negotiation experience
• Demonstrate proficiency with data analysis and optimization tools
• Familiarize yourself with the company’s client portfolio and media strategy

ATS Keywords: Media Planning, Negotiation, Data Optimization, Client Servicing, Analytical Skills

ASSUMPTION: The application process is thorough, focusing on both technical mastery and cultural fit within a dynamic media environment.

🛠️ Tools & Technologies

• Media planning and buying software (e.g., MediaOcean, Strata)
• Data analytics platforms (e.g., Google Analytics, Tableau)
• Optimization tools (e.g., Kenshoo, Marin Software)

ASSUMPTION: The role requires adaptability to new technologies, as automation and data analytics are core components of the company's operational model.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity in media strategies
• Diversity and inclusion in workplace practices
• Commitment to client success and partnership

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic environment
• Empowerment through continuous learning and development

Self-Assessment Questions:

• How do I handle complex negotiations in a high-pressure environment?
• Am I comfortable with data-driven decision making?
• Do I thrive in a collaborative, yet autonomous, work setting?

ASSUMPTION: A candidate's ability to innovate and collaborate will be key to thriving in IPG Mediabrands' culturally diverse and client-centric atmosphere.

⚠️ Potential Challenges

• Balancing multiple client expectations and dynamics
• Adapting to rapidly evolving media landscapes
• Managing cross-functional teams and projects concurrently
• Ensuring high execution quality within tight deadlines

ASSUMPTION: Challenges arise from the dynamic nature of the advertising industry and the need for timely, strategic decision-making.

📈 Similar Roles Comparison

• Greater emphasis on client relationship management compared to similar roles
• Increased interaction with automated technologies
• Broader scope for strategic planning in a global context

ASSUMPTION: The role is positioned uniquely with an increased need for cross-functional collaboration and cutting-edge technology usage.

📝 Sample Projects

• Orchestrating cross-media advertising campaigns for consumer goods
• Developing new partnership strategies for a digital-first initiative
• Leading a team project on optimizing media buys to enhance ROI

ASSUMPTION: Projects are likely diverse and high-profile, offering opportunities to work with well-known brands on innovative media strategies.

❓ Key Questions to Ask During Interview

• How does IPG Mediabrands define success in media planning?
• What are the biggest challenges your team is currently facing?
• How is new technology integrated into your planning processes?
• What opportunities exist for professional growth in this role?
• How does the company approach work-life balance?

ASSUMPTION: Questions should focus on understanding the company culture, technological integration, and opportunities for career advancement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience
• Prepare examples of negotiation or media planning success
• Research IPG Mediabrands's client portfolio
• Practice responses to potential interview questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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