Media, Planning Director

📌 Core Information

🔹 Job Title: Media, Planning Director

🔹 Company: EssenceMediacom

🔹 Location: London, England

🔹 Job Type: Permanent (Full Time)

🔹 Category: Advertising Services

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4 days in office per week)

🚀 Job Overview

Key aspects of this role include:

• Leading brand planning efforts to drive deeper audience connections
• Managing media activity to meet campaign objectives
• Collaborating with cross-functional teams to deliver innovative strategies
• Building and maintaining strong relationships with media owners
• Fostering a culture of continuous learning and improvement

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment. Experience in a digital media agency is essential for success in this position.

📋 Key Responsibilities

✅ Define contextual layers and precision of budgets across channels for designated clients/campaigns

✅ Manage the team to deliver planning and buying of brand activity

✅ Lead big idea brainstorms and country-level outputs for Planning

✅ Set and communicate campaign budget level splits across channels

✅ Work closely with Strategy to co-create the strategy presentation with media context

✅ Continually strive for improvement and innovation by sourcing and developing new partnerships with media partners

✅ Input into post-campaign reviews, producing insightful analysis of planning effectiveness

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to ensure deadlines are met and projects are delivered successfully.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: Proven experience (5-10 years) in a digital media agency, with a strong track record in brand planning and media strategy

Required Skills:

• Proven expertise in brand planning and media strategy
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Ability to work collaboratively and independently
• Fluency in English

Preferred Skills:

• Experience with specific media planning tools (e.g., MediaMind, Nielsen, Kantar)
• Familiarity with emerging technologies in the media landscape

ASSUMPTION: Candidates with a strong portfolio demonstrating their planning and strategy capabilities will be highly sought after.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for the role, experience level, and location)

Benefits:

• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 2005 (as Essence; merged with MediaCom in 2022)

Company Description:

• EssenceMediacom is a global advertising agency, offering integrated media solutions
• Born from the merger of Essence and MediaCom, it combines data-driven insights with creative strategy
• Employs over 10,000 people across 120 offices in 96 markets
• Clients include adidas, Coca-Cola, Dell, Google, Mars, NBC Universal, P&G, Richemont, Shell, Sony, and Uber

Company Specialties:

• Media planning and buying
• Creative strategy and execution
• Data analytics and insights
• Digital and social media marketing

Company Website: https://www.essencemediacom.com

ASSUMPTION: EssenceMediacom's large size and global presence offer extensive resources and opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the Head of Planning or equivalent

Work Arrangement: Hybrid (4 days in office per week)

Growth Opportunities:

• Potential to lead planning for larger clients or regions
• Chance to mentor junior team members and contribute to their professional development
• Opportunity to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers a clear path for career progression within the planning function and the broader agency.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 1 Southwark Bridge Rd, London, England SE1 9HL, GB

Geographic Context:

• London is a major global city with a vibrant advertising industry
• The office is located in the Southwark district, close to the River Thames and numerous amenities
• The area is well-connected by public transportation, with easy access to major train stations and bus routes

Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The office location offers a dynamic and stimulating work environment, with easy access to cultural attractions, restaurants, and other amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the hiring team
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Technical proficiency in media planning tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare for behavioral and situational interview questions
• Research the company and role to demonstrate your enthusiasm and understanding
• Practice your presentation skills to showcase your strategic thinking and planning capabilities

ATS Keywords: Media planning, brand strategy, campaign management, media buying, data analysis, A/B testing, cross-channel marketing, digital advertising, market research, consumer insights, media trends, media innovation, media partnerships, media optimization, media attribution, media metrics, media KPIs, media performance, media reporting, media analytics, media strategy, media planning tools, media buying tools, media software, media technology, media trends, media industry, advertising industry, marketing industry, consumer behavior, consumer psychology, consumer insights, consumer research, market research, market analysis, market segmentation, target audience, audience analysis, audience insights, audience research, audience segmentation, audience targeting, audience measurement, audience metrics, audience KPIs, audience reporting, audience analytics, audience strategy, audience planning, audience management, audience engagement, audience retention, audience loyalty, audience 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