📌 Core Information
🔹 Job Title: Media Planning Director
🔹 Company: Media Arts Lab
🔹 Location: Seoul, South Korea
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 14+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing media planning and execution for Apple across various business lines
- Localizing campaigns for the Korean market while aligning with global strategies
- Collaborating with creative teams and managing daily tasks of the media team
- Driving campaign performance through data analysis and strategic thinking
ASSUMPTION: This role requires a high level of experience and leadership to manage multiple projects and teams effectively.
📋 Key Responsibilities
✅ Oversee media planning and execution for Apple across various business lines (iPhone, Watch, Apple TV, iPad, Mac, Service, Retail, ASO)
✅ Localize briefs and ensure planning and execution follow agreed strategy across all media (TV, OOH, Digital, Print, Social, Partnerships)
✅ Manage the daily tasks of the media team and collaborate with OMD LA team and Apple Korea client leads
✅ Collaborate with MAL Seoul Account and Creative team for origination projects
✅ Design connections and planning briefs and execute local campaigns running only in Korea
✅ Lead planning on global briefs in Korea, creating Korea-specific comms, measurement, and media plans
✅ Demonstrate a strong appetite for new technology, emerging media, and culture
✅ Understand and embrace the passion that the consumer has for the client’s brand
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 14+ years of experience in media planning with a strong track record across various channels
Required Skills:
- Proven leadership and management skills
- Excellent communication and client management skills
- Strong analytical skills and comfort level with data
- Ability to create and execute a holistic channel approach to planning
- Experience in local market planning and buying in both offline and digital channels
- Perfect business English
Preferred Skills:
- Experience working with multiple agency partners and leading work sessions attended by multiple disciplines
- Ability to develop channel strategies, content strategies, and measurement frameworks
- Dynamic and problem-solving nature with high attention to detail
ASSUMPTION: Given the role's requirements, candidates with extensive experience in media planning and a proven track record of success are most likely to excel in this position.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Media Planning Director role with 14+ years of experience in South Korea, the estimated salary range is ₩120,000,000 - ₩180,000,000 per year. This range is subject to change based on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Employee discounts on Apple products
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2006
Company Description:
- Media Arts Lab is the bespoke global agency for Apple and only Apple
- Thinks differently to create impact for the world’s most iconic brand
- Has seven dedicated global offices serving 26 markets around the world
Company Specialties:
- Advertising
- Marketing
- Strategy
- Creative
- Website design
- Performance marketing
- PR
- Design
- Project management
- Data strategy
- Media
- Production
- Social
Company Website: http://www.mediaartslab.com
ASSUMPTION: Media Arts Lab is a well-established agency with a strong focus on creative advertising for Apple.
📊 Role Analysis
Career Level: Senior-level position with significant experience required
Reporting Structure: Reports directly to the Los Angeles hub and collaborates with the OMD LA team and Apple Korea client leads
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential to grow within the agency and take on more leadership responsibilities
- Opportunity to work on high-profile campaigns for Apple
- Chance to collaborate with and learn from industry experts
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and global presence.
🌍 Location & Work Environment
Office Type: On-site, dedicated global office in Seoul
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million
- Seoul is a major hub for technology, finance, and culture in East Asia
- The office is located in a vibrant and modern area, offering easy access to public transportation and amenities
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with occasional overtime as needed
ASSUMPTION: The on-site work environment in Seoul offers a dynamic and collaborative setting, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Media planning and strategy skills
- Leadership and management abilities
- Communication and client management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in media planning and leadership roles
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful media campaigns you've led and the results you've achieved
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Media Planning, Director, Apple, Global Strategy, Localization, Campaign Management, Team Leadership, Data Analysis, Client Management, Advertising Services
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their unique qualifications and experiences to stand out.
🛠️ Tools & Technologies
- Media planning and buying software (e.g., Strata, MediaOcean)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management software (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Creative to the Core
- Outsider on the Inside
- Constructive Candor
- Cultivating Inclusivity
- Strong Together
- Hungry and Curious
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- Do you embrace a creative and innovative approach to media planning and strategy?
- Are you comfortable working in a collaborative and dynamic team environment?
- Do you thrive in a data-driven and strategic decision-making process?
ASSUMPTION: Candidates who align with Media Arts Lab's values and work style are more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously
- Balancing global strategy with local market needs
- Adapting to a dynamic and fast-paced work environment
- Working with diverse stakeholders and managing client expectations
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to media planning and execution.
📈 Similar Roles Comparison
- This role is unique in its focus on Apple as the sole client and the global nature of the agency's operations
- Similar roles in other advertising agencies may have a broader range of clients and a more regional or local focus
- Career progression in this role may involve taking on more leadership responsibilities or transitioning to a global role within the agency
ASSUMPTION: While this role shares similarities with other media planning positions, its unique focus on Apple and global strategy sets it apart.
📝 Sample Projects
- Developing a comprehensive media strategy for a new Apple product launch in the Korean market
- Analyzing campaign performance data to optimize media mix and improve ROI
- Collaborating with creative teams to develop innovative and impactful media campaigns for Apple
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Media Planning Director role at Media Arts Lab.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of Apple's marketing efforts in the Korean market?
- Can you describe the team structure and dynamics within the Seoul office?
- How does Media Arts Lab support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Media Arts Lab foster a culture of inclusivity and diversity?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful media campaigns you've led and the results you've achieved
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
