Media Planning Director - Games

📌 Core Information

🔹 Job Title: Media Planning Director - Games

🔹 Company: Future Publishing

🔹 Location: London, United Kingdom (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Media & Publishing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days office, 2 days home)

🚀 Job Overview

Key aspects of this role include:

• Developing strategic, data-driven media plans for gaming clients
• Collaborating with cross-functional teams to create impactful campaigns
• Winning business and strengthening client partnerships through persuasive proposals
• Staying ahead of gaming trends and audience behavior to inform strategies
• Driving commercial growth for Future's Games portfolio

ASSUMPTION: This role requires a strong understanding of the gaming industry and its audiences, as well as experience in media planning and sales strategies.

📋 Key Responsibilities

✅ Lead sales planning for Future's Games portfolio, creating tailored, innovative media plans

✅ Collaborate with sales, editorial, and creative teams to develop best-in-class campaigns

✅ Win business and strengthen client partnerships through persuasive sales strategies and proposals

✅ Stay up-to-date with gaming trends, audience behavior, and media innovation to ensure Future's offering remains competitive

✅ Work with campaign KPIs and measurement tools to evaluate and optimize performance

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a collaborative mindset to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in media planning, with a focus on gaming or entertainment

Required Skills:

• Expertise in campaign KPIs and measurement tools
• Strong knowledge of social media advertising in the gaming space
• Excellent communication and presentation skills
• Ability to build persuasive sales strategies and proposals
• Collaborative mindset and ability to work effectively with cross-functional teams
• Passion for the gaming industry and its audiences

Preferred Skills:

• Experience with branded content and multi-channel partnerships
• Fluency in additional languages (beneficial but not required)

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £50,000 - £60,000 per year (AI-estimated based on role, experience level, and location)

Benefits:

• Uncapped leave
• Profit share bonus
• Referral rewards
• Wellbeing support
• Share incentive plan

Working Hours: Full-time (40 hours/week), with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and AI analysis. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Media & Publishing, specializing in gaming and entertainment

Company Size: 1,001-5,000 employees, offering a large, diverse work environment

Founded: 1985, with a rich history in specialist media

Company Description:

• Global leader in specialist media, with over 200 brands across various sectors
• Reaches 1 in 3 adults online in the UK and the US through websites, magazines, events, and social spaces
• Innovative and diversified, with a strong focus on technology and digital platforms

Company Specialties:

• Magazines
• Events
• B2C and B2B content
• Content marketing
• eCommerce
• Technology
• Gaming
• Entertainment
• Home interest
• Knowledge
• Music
• Media
• Content creation
• Websites
• Social media
• Video
• Digital
• Fashion
• Advertising

Company Website: futureplc.com

ASSUMPTION: Future Publishing is a well-established company with a strong presence in the media industry, offering diverse career opportunities and a global reach.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth and progression

Reporting Structure: Reports to the Commercial Director, collaborating with sales, editorial, and creative teams

Work Arrangement: Hybrid, with 3 days in the London Paddington office and 2 days working from home

Growth Opportunities:

• Expanding responsibilities within the Games portfolio
• Progressing to a more senior role within the commercial team
• Exploring opportunities in other brands or departments within Future

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in London Paddington

Office Location(s): London Paddington, with potential for remote work

Geographic Context:

• London offers a vibrant, multicultural work environment
• Paddington is a well-connected area with excellent transport links
• The office is located near various amenities, including shops, restaurants, and green spaces

Work Schedule: Full-time, with flexible working arrangements and uncapped leave

ASSUMPTION: The hybrid work arrangement offers a balance between office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the commercial director and/or other team members
• Final interview or assessment, potentially including a presentation or case study

Key Assessment Areas:

• Industry knowledge and gaming trends
• Media planning and sales strategies
• Communication and presentation skills
• Collaboration and teamwork
• Cultural fit and alignment with Future's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate your passion for gaming and understanding of gaming audiences
• Prepare examples of successful media plans or campaigns you've worked on
• Research Future Publishing and the Games portfolio to show your enthusiasm and understanding of the company

ATS Keywords: Media Planning, Gaming, Campaign KPIs, Measurement Tools, Social Media Advertising, Sales Strategies, Client Partnerships, Data-Driven Proposals, Collaborative Mindset, Creative Campaigns, Branded Content, Multi-Channel Partnerships, Gaming Trends, Audience Behavior

ASSUMPTION: The interview process will focus on assessing your industry knowledge, skills, and cultural fit, with a strong emphasis on your media planning experience and passion for gaming.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Media planning and buying platforms (e.g., Adform, Mediamath, Google Ads)
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passionate about our brands
• Collaborative and inclusive
• Ambitious and innovative
• Respectful and responsible

Work Style:

• Data-driven and strategic
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you stay up-to-date with gaming trends and audience behavior?
• Can you provide an example of a successful media plan you've developed for a gaming client?
• How do you approach building persuasive sales strategies and proposals?
• How do you collaborate effectively with cross-functional teams to create impactful campaigns?

ASSUMPTION: Applicants should demonstrate a strong alignment with Future's values and a work style that fits well within the company's collaborative and innovative culture.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-evolving gaming industry
• Managing multiple campaigns and client relationships simultaneously
• Balancing the demands of office work and remote work in a hybrid environment
• Adapting to changes in the media landscape and client needs

ASSUMPTION: Applicants should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other media planning roles, this position focuses specifically on the gaming industry and its unique audience
• Future Publishing offers a global platform with a diverse portfolio of brands, providing opportunities for growth and exposure
• This role offers a blend of strategic planning and creative campaign development, with a strong emphasis on winning business and strengthening client partnerships

ASSUMPTION: Applicants should consider how their skills and experience align with the unique aspects of this role and the opportunities it presents for growth and development.

📝 Sample Projects

• Developing a comprehensive media plan for a major gaming event, including both online and offline channels
• Creating a targeted social media advertising campaign to promote a new gaming release, with a focus on driving pre-orders
• Designing a multi-channel partnership strategy for a gaming client, incorporating branded content, influencer marketing, and event sponsorship

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them to achieve successful outcomes.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall commercial strategy for the Games portfolio?
• What are the most significant challenges facing the gaming industry, and how can this role address them?
• How does Future support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company foster a collaborative and inclusive work environment?

ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their interest in the role and the company, as well as their understanding of the gaming industry and its challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on media planning, gaming, and sales strategies
• Prepare examples of successful media plans or campaigns you've worked on, demonstrating your ability to create data-driven, persuasive proposals
• Follow up with the hiring manager one week after your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.