📌 Core Information
🔹 Job Title: Media Planning Executive
🔹 Company: dentsu
🔹 Location: Lisbon - Rua General Firmino Miguel 3, Portugal
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: 2025-06-05
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing strategic performance marketing ecosystems across paid search, social, SEO, programmatic, commerce, and affiliate marketing.
- Creating and activating innovative media partnerships and investments, including media supply chain diversification, multicultural market research, and influencer strategy.
- Designing and optimizing media-led experiences, such as intelligent content, voice and assistant management, and conversion rate optimization.
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a proactive approach to managing campaigns and client relationships.
📋 Key Responsibilities
✅ Support the Digital Media Marketing strategy and planning, including:
- Identifying objectives, defining audiences, and determining channels and buying types.
- Defining investment splits, KPIs, value propositions, creative contexts, and strategic approaches.
✅ Setup, implementation, and structuring of campaigns on various platforms, such as Google, Meta, TikTok, and other biddable platforms.
✅ Monitoring and optimization of digital marketing campaigns based on defined KPIs.
✅ Reporting of campaign results with quantitative and qualitative data analysis.
✅ Managing client relationships with national and international teams and clients.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams and clients.
🎯 Required Qualifications
Education: Bachelor’s degree in management and/or marketing (preferred).
Experience: Proven experience in implementing, monitoring, optimizing, and reporting on digital marketing campaigns.
Required Skills:
- Proficient in using tools related to Digital Marketing (namely Meta Business Manager and Google Ads) and Office tools (Microsoft Office Excel, Microsoft Power Point, etc).
- Ability to organize and meet deadlines, proactivity, and team spirit.
- Understanding and focus on clients' business/communication strategy and clear understanding of the definition and control of KPIs (Brand Awareness, Consideration, and Conversion).
Preferred Skills:
- Experience in using tools related to Digital Marketing (namely Meta Business Manager and Google Ads) and Office tools (Microsoft Office Excel, Microsoft Power Point, etc).
ASSUMPTION: Candidates with relevant experience and a strong portfolio demonstrating their skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated based on market research and company size)
Benefits:
- Agile work environment
- 22 days of holidays + 3 wellness days + Birthday day off
- Healthcare insurance for you!
Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Dentsu is a global advertising and public relations firm that offers a wide range of services, including media planning, buying, and strategy.
Company Size: 10,001+ employees. As a large organization, dentsu offers numerous opportunities for career growth and development.
Founded: 1901. Dentsu has a rich history and extensive experience in the advertising industry.
Company Description:
- Dentsu is a global leader in media planning, buying, and strategy, with a focus on data-driven insights and innovative solutions.
- The company works with a diverse range of clients, from small businesses to multinational corporations, across various industries.
- Dentsu is committed to creating meaningful media experiences for clients across major global platforms, original content production, influencer programs, and gaming.
Company Specialties:
- Media planning and buying
- Performance marketing
- Data and technology
- Creative services
- Innovation and strategy
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's large size and global presence offer applicants the opportunity to work on diverse projects and gain valuable experience in the advertising industry.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in digital marketing.
Reporting Structure: The Media Planning Executive will report directly to the Media Planning Manager and work closely with cross-functional teams, including media strategists, creatives, and account managers.
Work Arrangement: Hybrid. This role requires a combination of on-site and remote work, with a focus on collaboration and teamwork.
Growth Opportunities:
- Progression to senior roles within the media planning team or other departments, such as strategy, creative, or account management.
- Expansion of skills and knowledge through training, workshops, and mentorship programs.
- Opportunities to work on international projects and gain global experience.
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities.
Office Location(s): Lisbon - Rua General Firmino Miguel 3, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its rich history, vibrant culture, and beautiful architecture.
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and numerous leisure and entertainment options.
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available.
ASSUMPTION: The Lisbon office provides a dynamic and engaging work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the department head or director
Key Assessment Areas:
- Digital marketing knowledge and skills
- Campaign management and optimization
- Client management and communication
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the company
- Be ready to discuss specific examples of your campaign management and optimization experience
ATS Keywords: Digital Marketing, Campaign Management, Google Ads, Meta Business Manager, Microsoft Excel, Microsoft Power Point, KPI Definition, Proactivity, Team Spirit, Audience Identification, Investment Split, Creative Contexts, Performance Marketing, Media Partnerships, Optimization
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Manager
- Microsoft Office Suite (Excel, Power Point)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Diversity
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Proactive and solution-oriented
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing strategies and a proactive approach to managing campaigns?
- Are you comfortable working with cross-functional teams and clients, and managing multiple projects simultaneously?
- Do you thrive in a fast-paced, dynamic environment and enjoy working with data to drive results?
ASSUMPTION: Candidates who align with dentsu's values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and new tools, demanding continuous learning and adaptation
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations
- Navigating a large organization with diverse teams and departments, requiring strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role focuses on media planning and buying, while related positions may have a broader scope, including strategy, creative, or account management responsibilities
- In the advertising industry, roles may vary based on the specific agency, client, or market, requiring candidates to adapt their skills and knowledge to different contexts
- Career progression in media planning may include senior roles within the department or transitions to other areas, such as strategy, creative, or account management
ASSUMPTION: Understanding the unique aspects of this role and the broader advertising industry will help candidates identify the best fit for their skills and career goals.
📝 Sample Projects
- Developing a comprehensive media strategy for a new product launch, including audience identification, channel selection, and investment split
- Optimizing an existing campaign to improve performance and maximize ROI, using data analysis and A/B testing
- Managing client relationships and providing regular updates on campaign performance, addressing any concerns or feedback
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the expectations and requirements.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role and how it might evolve over time?
- How does this role collaborate with other departments, such as strategy, creative, or account management?
- What are the most challenging aspects of this role, and how have previous employees succeeded in overcoming them?
- How does dentsu support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and commitment to understanding the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the company
- Be ready to discuss specific examples of your campaign management and optimization experience during the interview
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
