📌 Core Information
🔹 Job Title: Media Planning Executive
🔹 Company: Dentsu
🔹 Location: Lisbon - Rua General Firmino Miguel 3, Portugal
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital media marketing strategies and plans
- Managing and optimizing campaigns across various platforms (Google, Meta, TikTok, etc.)
- Monitoring and reporting on campaign performance using data-driven insights
- Building and maintaining strong client relationships
- Collaborating with cross-functional teams to deliver innovative media solutions
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on campaign management. Successful candidates will have a strong understanding of digital marketing channels and a proven track record in campaign optimization.
📋 Key Responsibilities
✅ Support the Digital Media Marketing strategy and planning: identification of objectives, definition of audiences, identification of channels and buying types, investment split, definition of KPIs, definition of value propositions, creative contexts and conception of the strategic approach.
✅ Setup, implementation and structuring of campaigns on the different platforms: Google, Meta, TikTok and other existing biddable platforms.
✅ Monitoring/optimization of digital marketing campaigns considering the defined KPIs.
✅ Reporting of the results generated by Digital Marketing actions with quantitative and qualitative analysis of data.
✅ Client Management: managing relationships with different teams and clients (national and international).
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and client management. Strong analytical skills and attention to detail are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor’s degree in management and/or Marketing degree (preferred)
Experience: Proven experience in implementing, monitoring, optimizing, and reporting on Digital Marketing campaigns.
Required Skills:
- Proficient in using tools related to Digital Marketing (namely Meta Business Manager and Google Ads)
- Proficient in Office tools (Microsoft Office Excel, Microsoft Power Point, etc.)
- Ability to organize and meet deadlines, proactivity and team spirit
- Understanding and focus on clients' business/communication strategy and clear understanding of the definition and control of KPIs (Brand Awareness, Consideration and Conversion)
Preferred Skills:
- Fluency in additional languages (Portuguese, Spanish, etc.)
- Experience working with multicultural teams
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful digital marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on market research and role requirements)
Benefits:
- Agile work environment
- 22 days of holidays + 3 wellness days + Birthday day off
- Healthcare insurance for you!
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the advertising services industry, focusing on media planning, media buying, and creative services. The global advertising market is projected to reach $788.5 billion by 2026, growing at a CAGR of 4.5% during the forecast period (2019-2026).
Company Size: Dentsu is a large organization with over 10,000 employees worldwide. Working in a large company offers opportunities for career growth, diverse project exposure, and extensive learning resources.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in advertising and marketing services.
Company Description:
- Dentsu is a global media agency that helps brands connect with consumers through meaningful media experiences.
- The company offers a range of services, including paid search, paid social, SEO, programmatic, commerce, affiliate marketing, media supply chain diversification, multicultural market research and activation, scalable media buying, influencer and micro-influencer strategy and activation, intelligent content, voice and assistant management, and conversion rate optimization.
- Dentsu is committed to creating a diverse and inclusive workplace, with initiatives focused on inclusion and diversity, agile work environments, and employee well-being.
Company Specialties:
- Media Planning
- Media Buying
- Creative Services
- Data-Driven Marketing
- Innovative Media Solutions
Company Website: dentsu.com
ASSUMPTION: Dentsu's extensive global presence and comprehensive service offerings provide ample opportunities for career growth and development within the advertising and marketing industries.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in digital marketing, seeking to advance their careers in media planning and strategy.
Reporting Structure: The Media Planning Executive will report directly to the Media Planning Manager and work closely with cross-functional teams, including account management, creative, and data analytics.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. Employees can expect to work from the Lisbon office a few days a week, with the remainder of the time working remotely.
Growth Opportunities:
- Progression to Senior Media Planning Executive or similar roles within the media planning team
- Transition to other areas of the business, such as account management, creative, or data analytics
- International assignments or secondments, given Dentsu's global presence
ASSUMPTION: Successful candidates will have the opportunity to grow within the media planning team or explore other areas of the business, depending on their interests and career goals.
🌍 Location & Work Environment
Office Type: Dentsu's Lisbon office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Rua General Firmino Miguel 3, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
- The city is known for its vibrant culture, historic sites, and beautiful architecture.
- Lisbon offers a high quality of life, with a relatively low cost of living compared to other major European cities.
Work Schedule: The work schedule is full-time, with flexible hours and remote work options available. Employees can expect to work core hours between 9:00 AM and 5:00 PM, with some variation depending on project demands and team needs.
ASSUMPTION: The Lisbon office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the department head or director
Key Assessment Areas:
- Digital marketing knowledge and expertise
- Campaign management and optimization skills
- Data analysis and reporting capabilities
- Client management and communication skills
- Cultural fit and alignment with Dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you've managed, including data-driven insights and results
- Research Dentsu's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Digital Marketing, Campaign Management, Google Ads, Meta Business Manager, Data Analysis, Client Management, KPIs, Brand Awareness, Consideration, Conversion
ASSUMPTION: The interview process for this role will focus on assessing candidates' digital marketing skills, campaign management experience, and cultural fit within Dentsu's organization.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Manager
- Microsoft Office (Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have proficiency in using relevant digital marketing tools and platforms, as well as Microsoft Office Suite for data analysis and reporting.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Passion
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Proactive and results-focused
Self-Assessment Questions:
- How do you approach innovation in digital marketing campaigns?
- Can you provide an example of a time when you had to adapt to a significant change in a campaign or project?
- How do you ensure that your work aligns with the overall business strategy and objectives of your clients?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Dentsu's values and work style, with a focus on innovation, collaboration, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
- Keeping up-to-date with the latest trends and best practices in digital marketing, as the industry is constantly evolving
- Working with diverse teams and clients, requiring strong communication and interpersonal skills
- Adapting to a hybrid work environment, balancing on-site and remote work effectively
ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to a dynamic work environment, with a focus on continuous learning and professional development.
📈 Similar Roles Comparison
- This role is similar to a Media Planner or Digital Marketing Specialist position, with a focus on campaign strategy, management, and optimization
- Unlike other roles, this position requires a strong understanding of both paid search and social media advertising, as well as experience working with various biddable platforms
- Career progression in this role could lead to opportunities in senior media planning, account management, or other specialized areas within the digital marketing industry
ASSUMPTION: Candidates should compare this role to similar positions in the digital marketing industry, focusing on the unique requirements and opportunities for career growth and development.
📝 Sample Projects
- Developing a comprehensive digital marketing strategy for a new product launch, including audience segmentation, channel selection, and KPI definition
- Managing and optimizing a large-scale Google Ads campaign for an e-commerce client, with a focus on improving conversion rates and reducing cost-per-acquisition
- Collaborating with a cross-functional team to create and execute a social media influencer marketing campaign, targeting a specific niche or demographic
ASSUMPTION: Candidates should prepare examples of their work that demonstrate their ability to develop and execute strategic digital marketing campaigns, with a focus on data-driven insights and results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the media planning department?
- How does Dentsu support the professional development and growth of its employees?
- Can you provide an example of a successful digital marketing campaign that the team has executed, and what made it a success?
- How does Dentsu approach multicultural market research and activation, and what role would I play in this area?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role, the team, and the company, focusing on career growth, professional development, and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dentsu careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you've managed, including data-driven insights and results
- Research Dentsu's company culture and values, and be prepared to discuss how your personal values align with theirs
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
