Media Planning Intern 实习生-

📌 Core Information

🔹 Job Title: Media Planning Intern (实习生)

🔹 Company: dentsu

🔹 Location: Guangzhou

🔹 Job Type: Part-time, Internship

🔹 Category: Advertising & Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Gain real-world experience in media planning and buying
• Work closely with the team to provide administrative support
• Develop industry-specific skills and knowledge
• Contribute to the Dentsu network's success

ASSUMPTION: This role is designed to provide a comprehensive introduction to the media planning and buying process, offering hands-on experience and the opportunity to learn from industry professionals.

📋 Key Responsibilities

✅ Provide general administrative support to the team

✅ Support the planning and buying processes

✅ Interact with media sales representatives as directed by senior staff

✅ Attend vendor meetings as required

✅ Assist in competitive analyses

✅ Keep informed of relevant issues affecting the advertising industry

✅ Review and reconcile media invoices using the company billing system

✅ Other duties may be assigned as is deemed necessary to meet company needs

ASSUMPTION: The responsibilities listed are subject to change based on the team's priorities and the intern's progress and capabilities.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Advertising, Communications, or a related field

Experience: No prior experience required, but relevant coursework or projects are a plus

Required Skills:

• Strong written and verbal communication skills in English and Mandarin
• Ability to work in a team environment
• Proficient computer skills, especially Microsoft Outlook, Word, Excel, and PowerPoint
• Proficient at using the Internet for secondary research and other tasks
• Detail-oriented
• Strong organizational, time management, and multi-tasking skills

Preferred Skills:

• Basic knowledge of the advertising industry
• Familiarity with media planning and buying processes

ASSUMPTION: While not explicitly stated, having some knowledge of the advertising industry and media planning processes would be beneficial but not required for this internship.

💰 Compensation & Benefits

Salary Range: Industry standards for media planning internships in Guangzhou typically range from CNY 15,000 to 20,000 per month. This is an estimate and the actual salary may vary.

Benefits:

• Gain practical experience in a global advertising agency
• Work alongside experienced professionals and learn from their expertise
• Potential for the internship to convert into a full-time position

Working Hours: Part-time, approximately 20 hours per week. Flexible scheduling may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the intern's performance and the company's assessment of their skills and contributions.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising agency, specializing in media planning, media buying, and creative services. They operate in a dynamic and competitive industry, working with a diverse range of clients to create effective advertising campaigns.

Company Size: dentsu is a large organization with over 10,000 employees worldwide. This size offers interns the opportunity to work on various projects and gain exposure to different aspects of the business.

Founded: dentsu was founded in 1901 and has since grown into a global network with offices in major cities across the Americas, Europe, Asia Pacific, and the Middle East.

Company Description:

• dentsu is a full-service advertising agency, offering a wide range of services including media planning, media buying, creative services, and strategic planning
• The company is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
• dentsu fosters a collaborative and innovative work environment, encouraging employees to push boundaries and think creatively

Company Specialties:

• Media planning and buying
• Creative services
• Innovation and data-driven marketing
• People-Based Marketing

Company Website: https://www.dentsu.com/

ASSUMPTION: dentsu's global presence and extensive client roster provide interns with the opportunity to work on high-profile campaigns and gain valuable experience in the advertising industry.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for students or recent graduates seeking to gain practical experience in media planning and advertising.

Reporting Structure: The intern will report directly to the media planning team and work closely with senior staff members.

Work Arrangement: This is a part-time, on-site internship with flexible scheduling options. The intern will be expected to work approximately 20 hours per week.

Growth Opportunities:

• Gain hands-on experience in media planning and buying
• Develop industry-specific skills and knowledge
• Potential for the internship to convert into a full-time position
• Network with industry professionals and build lasting connections

ASSUMPTION: dentsu's commitment to employee development and growth provides interns with the opportunity to learn and advance their careers within the organization.

🌍 Location & Work Environment

Office Type: The Guangzhou office is located in the Yuexiu Financial Building, offering a modern and collaborative work environment.

Office Location(s): Guangzhou - Yuexiu Financial Building

Geographic Context:

• Guangzhou is the capital and most populous city of Guangdong province in southern China
• The city is a major hub for the advertising industry, with numerous agencies and media outlets
• Guangzhou offers a vibrant and dynamic cultural scene, with numerous attractions and events

Work Schedule: The intern will be expected to work approximately 20 hours per week, with flexible scheduling options available.

ASSUMPTION: Working in a bustling city like Guangzhou provides interns with the opportunity to gain exposure to diverse clients and projects, fostering a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Complete an initial phone or video screening to assess your communication skills and cultural fit
• Participate in a face-to-face or virtual interview with the media planning team to discuss your qualifications and career goals
• Complete a brief assignment or project to demonstrate your skills and understanding of the role

Key Assessment Areas:

• Communication skills (both written and verbal)
• Teamwork and collaboration
• Problem-solving and analytical skills
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Demonstrate your understanding of the advertising industry and media planning processes
• Showcase your enthusiasm for the role and eagerness to learn and contribute

ATS Keywords: Media planning, media buying, advertising, internship, entry-level, teamwork, communication, problem-solving, adaptability, learning, growth opportunities

ASSUMPTION: dentsu's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. Successful candidates will demonstrate a strong work ethic, a willingness to learn, and a passion for the advertising industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• Internet and web research tools
• Media planning and buying software (e.g., MediaMind, Adform, etc.)

ASSUMPTION: Familiarity with Microsoft Office Suite and basic web research tools is essential for this role. Experience with media planning and buying software is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: dentsu fosters a collaborative work environment, encouraging employees to work together and share ideas
• Innovation: the company values creativity and encourages employees to think outside the box and push boundaries
• Integrity: dentsu is committed to upholding the highest ethical standards and conducting business with honesty and transparency

Work Style:

• Fast-paced: the advertising industry is dynamic and ever-changing, requiring employees to adapt quickly and work efficiently
• Team-oriented: dentsu values collaboration and encourages employees to work together to achieve common goals
• Results-driven: the company focuses on delivering measurable results and exceeding client expectations

Self-Assessment Questions:

• Do you thrive in fast-paced, collaborative environments?
• Are you comfortable working in a team and contributing to collective goals?
• Do you have a strong work ethic and a commitment to delivering high-quality results?

ASSUMPTION: dentsu's company culture is characterized by collaboration, innovation, and a commitment to excellence. Successful candidates will demonstrate a strong work ethic, a willingness to learn, and a passion for the advertising industry.

⚠️ Potential Challenges

• The fast-paced nature of the advertising industry may be challenging for some individuals
• The internship may require working on multiple projects simultaneously, demanding strong organizational and time management skills
• The role may involve interacting with clients and vendors, requiring strong communication and interpersonal skills
• The internship may require working flexible hours, including evenings and weekends, to accommodate client needs

ASSUMPTION: While the role presents various challenges, dentsu offers a supportive work environment that encourages growth and development, helping interns overcome obstacles and succeed in their roles.

📈 Similar Roles Comparison

• Media Planning Intern vs. Media Buying Intern: Media Planning Interns focus more on the strategic planning aspect, while Media Buying Interns are involved in the execution and negotiation processes
• Advertising Intern vs. Media Planning Intern: Advertising Interns may have a broader scope, working on various aspects of advertising campaigns, while Media Planning Interns specialize in the planning and strategy components
• Entry-level Media Planner vs. Media Planning Intern: Entry-level Media Planners have more responsibilities and require a higher level of experience, while Media Planning Interns are still learning and developing their skills

ASSUMPTION: While there are similarities between media planning internships and other advertising roles, each position offers unique opportunities for growth and learning within the industry.

📝 Sample Projects

• Conducting market research and analysis to inform media planning strategies
• Assisting in the development of media plans and buying strategies for clients
• Attending vendor meetings and negotiating media buys on behalf of clients
• Monitoring and analyzing media performance to optimize campaigns and maximize ROI

ASSUMPTION: The specific projects assigned to the intern will depend on the team's priorities and the intern's skills and capabilities. However, these examples provide a general idea of the types of tasks the intern may be responsible for.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this internship fit into the company's overall talent development strategy?
• What opportunities are there for growth and learning within the media planning team?
• How does dentsu support interns in balancing their academic responsibilities with their internship commitments?
• What is the typical career path for a media planning intern at dentsu?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to your professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for the interview by researching dentsu's company culture and values, as well as the media planning and buying processes
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.