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Media Planning & Investment Executive

dentsu
Full-time
On-site
Dublin, Leinster, Ireland
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Media Planning & Investment Executive

πŸ”Ή Company: Dentsu

πŸ”Ή Location: Dublin, Leinster, Ireland

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: 2025-07-30

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Hybrid (2 days in office)

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and buying radio and press media for clients
  • Collaborating with client management to meet client objectives
  • Negotiating media pricing and deals on behalf of clients
  • Building and maintaining relationships with media owners
  • Working in a dynamic, integrated agency environment

ASSUMPTION: This role requires a strong understanding of media planning and buying, as well as excellent communication and negotiation skills. It is ideal for a proactive individual with a commercial outlook and an interest in media and technology.

πŸ“‹ Key Responsibilities

βœ… Implement and execute the offline planning process, working collaboratively with client management to ensure client briefs are delivered upon, including timelines and budget, while delivering maximum value in all investments for clients

βœ… Book media plans with key media partners, ensuring accuracy of these

βœ… Negotiate media pricing and deals on behalf of clients

βœ… Track client performance versus pricing commitments and deliver against these to meet contractual requirements

βœ… Develop and cultivate relationships with internal specialists and client management, ensuring that the internal brief is being met to a consistently high standard, delivering supporting slides and specialist media plans to the client teams and ensuring any changes to the plan are in line with the overall strategy.

βœ… Work in partnership with client management to ensure campaigns go live on time and adherence to Service Level Agreement’s.

βœ… Build and develop media owner relationships to drive market-leading planning for clients

ASSUMPTION: This role involves a high level of client interaction and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Advertising, Business)

Experience: 0-2 years of experience in media planning and buying

Required Skills:

  • Competent using Excel, PowerPoint, and Word
  • Numerically minded with a commercial outlook
  • Interest in Media/Technology and how the Media Market is developing
  • Detail orientated with a curiosity to learn
  • Flair for influence and tenacity

Preferred Skills:

  • Experience with media planning and buying software (e.g., MediaOcean, Adform)
  • Knowledge of the Irish media landscape

ASSUMPTION: While not explicitly stated, familiarity with media planning and buying processes and tools is essential for this role.

πŸ’° Compensation & Benefits

Salary Range: €28,000 - €35,000 per annum (based on industry standards for entry-level media planning roles in Dublin)

Benefits:

  • Competitive salary
  • Flexible working arrangements (2 days in office)
  • Tailored benefits package

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level media planning roles in Dublin. Actual salary may vary based on individual qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu operates in the Advertising Services industry, which is projected to grow at a CAGR of 4.5% from 2021 to 2028, driven by increasing demand for digital advertising and marketing services (Source: Grand View Research)

Company Size: Dentsu is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development

Founded: Dentsu was founded in 1901 in Tokyo, Japan, and has since grown into a global leader in integrated marketing, media, and creative communications

Company Description:

  • Dentsu is an integrated growth and transformation partner to the world’s leading organizations
  • It combines its services across Media, CXM, and Creative to develop impactful and integrated growth solutions for clients
  • Dentsu delivers end-to-end experience transformation (EX) while integrating its services across Media, CXM, and Creative

Company Specialties:

  • Media planning and buying
  • Media owner services
  • Principal buying
  • Content (original partnerships & entertainment)
  • Supply-side management practices

Company Website: dentsu.com

ASSUMPTION: Dentsu's global presence and integrated approach to marketing and communications offer unique opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level media planning role, with opportunities for growth and progression within the organization

Reporting Structure: This role reports directly to the Media Planning & Investment Manager and works collaboratively with client management, strategists, and planning teams

Work Arrangement: Hybrid (2 days in office), offering a balance between remote work and in-office collaboration

Growth Opportunities:

  • Progression to senior media planning roles within the agency
  • Expansion into other areas of the business, such as media trading or content
  • Opportunities to work on high-profile, global client accounts

ASSUMPTION: This role offers a strong foundation in media planning and buying, with ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Dublin's city center

Office Location(s): Two Haddington Buildings, 20-38 Haddington Road, Dublin, Leinster D04 HE94, Ireland

Geographic Context:

  • Dublin is the capital and largest city in Ireland, with a population of over 530,000
  • The city is known for its vibrant culture, rich history, and thriving tech industry
  • Dublin offers a high quality of life, with excellent education, healthcare, and recreational facilities

Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements (2 days in office)

ASSUMPTION: Dublin offers a dynamic and multicultural work environment, with a strong focus on work-life balance and employee well-being.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video interview with the hiring manager
  • In-person or virtual interview with the team
  • Final interview with the department head or director

Key Assessment Areas:

  • Media planning and buying knowledge and skills
  • Commercial acumen and negotiation skills
  • Communication and interpersonal skills
  • Attention to detail and organizational skills

Application Tips:

  • Tailor your resume to highlight relevant media planning and buying experience and skills
  • Prepare examples of successful media campaigns or negotiations you've worked on
  • Research Dentsu and the role to demonstrate your understanding and enthusiasm for the opportunity

ATS Keywords: Media Planning, Media Buying, Radio, Press, Client Management, Negotiation, Commercial, Excel, PowerPoint, Word

ASSUMPTION: Dentsu's application process is designed to assess candidates' technical skills, commercial acumen, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Excel, PowerPoint, Word
  • Media planning and buying software (e.g., MediaOcean, Adform)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with media planning and buying software is desirable but not always required, as training will be provided.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Courage
  • Curiosity

Work Style:

  • Collaborative and team-oriented
  • Dynamic and fast-paced
  • Results-driven and focused on delivering excellence for clients

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you comfortable working in a dynamic, fast-paced setting?
  • Do you have a strong desire to deliver excellent results for clients?

ASSUMPTION: Dentsu values individuals who are collaborative, creative, and results-driven, with a strong commitment to delivering excellence for clients.

⚠️ Potential Challenges

  • Managing multiple client projects and deadlines simultaneously
  • Adapting to a fast-paced, dynamic work environment
  • Developing a strong understanding of the Irish media landscape
  • Building and maintaining effective relationships with media owners

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and development.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on offline media planning and buying compared to similar roles that may have a stronger focus on digital media
  • Dentsu's integrated approach to marketing and communications offers unique opportunities for career growth and development compared to more specialized agencies
  • This role may have more client-facing responsibilities compared to similar roles within the organization, offering opportunities to build strong relationships with clients

ASSUMPTION: This role offers a unique blend of offline media planning and buying experience, with opportunities for career growth and development within a global leader in integrated marketing and communications.

πŸ“ Sample Projects

  • Developing a comprehensive media plan for a national retail client, including radio and press advertising
  • Negotiating media pricing and deals with key media partners to maximize client value
  • Managing the smooth operation of a client account, ensuring campaigns go live on time and adherence to Service Level Agreement’s

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and challenges faced by the Media Planning & Investment Executive.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within it?
  • How does Dentsu support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Dentsu approach work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the organization, while also providing valuable insights into the work environment and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Dentsu careers portal
  • Tailor your resume to highlight relevant media planning and buying experience and skills
  • Prepare a cover letter outlining your interest in the role and why you would be a strong fit for the Dentsu team
  • Prepare examples of successful media campaigns or negotiations you've worked on
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.