Media Planning Lead

📌 Core Information

🔹 Job Title: Media Planning Lead

🔹 Company: Overwolf

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: True

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing strategic media planning initiatives
• Managing rate cards and ad product go-to-market strategies
• Collaborating cross-functionally to enhance media offerings
• Optimizing revenue through data-driven insights

ASSUMPTION: The job involves significant collaboration with different departments to strengthen media offerings, primarily focusing on innovative strategies for media planning and commercialization.

📋 Key Responsibilities

✅ Develop and optimize ad products by creating advertising packages that align with market needs

✅ Manage rate cards and pricing strategies to maximize revenue

✅ Lead strategic media planning and RFP responses with data-driven proposals

✅ Oversee P&L and margin management to achieve target margins

✅ Leverage audience insights using tools like GAM, GWI, and Comscore

✅ Define and articulate Overwolf’s unique value proposition for teams and stakeholders

✅ Maintain internal knowledge resources for the sales team

✅ Innovatively engage with industry trends, sometimes described as "taming mythical beasts"

ASSUMPTION: The phrase "tame and nurture our vast array of mythical beasts" is metaphorical for handling complex challenges and dynamic situations in media planning.

🎯 Required Qualifications

Education: Not specified

Experience: 7+ years in media planning or digital advertising

Required Skills:

• Media planning and RFP response crafting
• Media pricing, packaging, and strategy knowledge
• Excellent communication and market positioning skills

Preferred Skills:

• Proficiency in GAM, GWI, and Comscore
• Data analysis expertise

ASSUMPTION: Candidates should possess a strong background in digital advertising tools and have skills to thrive in dynamic and fast-paced environments.

💰 Compensation & Benefits

Salary Range: Not specified, typically aligned with industry standards for a Media Planning Lead

Benefits:

• Flexible remote work schedule
• Professional development opportunities
• Competitive health coverage

Working Hours: 40 hours per week, potentially flexible given the remote nature

ASSUMPTION: The role likely includes standard tech-industry benefits such as health care, remote work flexibility, and potential stock options, though specific details should be confirmed with Overwolf.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games

Company Size: 11-50 employees

Founded: 2011

Company Description:

• Innovative company creating revenue streams for game developers
• Focus on community-driven server monetization
• Leaders in gaming payment solutions

Company Specialties: Not Specified

Company Website: https://www.tebex.io

ASSUMPTION: The company encourages creativity and forward-thinking given its innovative business model in the gaming industry.

📊 Role Analysis

Career Level: Senior, given the leadership and strategy aspects

Reporting Structure: Likely reports to a senior executive or directly to the CEO

Work Arrangement: Fully remote, offering flexibility in working conditions

Growth Opportunities:

• Potential for leadership roles in media planning
• Opportunities in strategic product development
• Possibility to expand into global markets

ASSUMPTION: Career growth opportunities may include advancement to higher strategic roles within media planning and marketing due to the company's size and industry.

🌍 Location & Work Environment

Office Type: Remote work environment

Office Location(s): Company headquarters in Nottingham, but the role is remote

Geographic Context:

• Emphasis on remote culture
• Global team interactions
• Flexible location-based work dynamics

Work Schedule: Likely standard hours with potential for flexibility due to remote set-up

ASSUMPTION: Remote work facilitates a work-life balance and flexibility in daily scheduling, contributing to a positive work environment.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening
• Technical interviews with team leads
• Final interview with senior management

Key Assessment Areas:

• Technical expertise in media planning
• Strategic thinking and innovation
• Communication and collaboration skills

Application Tips:

• Highlight experience with digital advertising tools
• Showcase examples of strategic media planning
• Prepare to discuss audience insights and data usage

ATS Keywords: Media Planning, Digital Advertising, Pricing Strategy, Audience Insights, Revenue Optimization

ASSUMPTION: The application process will prioritize candidates who demonstrate strong analytical skills and a deep understanding of digital media landscapes.

🛠️ Tools & Technologies

• Google Ad Manager (GAM)
• Global Web Index (GWI)
• Comscore

ASSUMPTION: Familiarity with industry-standard tools is critical for optimizing media planning and leveraging data effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Agility

Work Style:

• Flexible and remote-centric
• Proactive problem-solving
• Open communication and feedback

Self-Assessment Questions:

• Can you manage remote teams effectively?
• Are you adept with strategic media planning?
• Do you thrive in a dynamic, fast-paced environment?

ASSUMPTION: Cultural fit will focus on candidates who can balance strategic innovation with practicality in a diverse remote setting.

⚠️ Potential Challenges

• Navigating a dynamic media landscape
• Balancing strategic goals with resource constraints
• Managing global team dynamics
• Innovating within competitive digital ecosystems

ASSUMPTION: Candidates should be prepared for rapid industry shifts and the need to continuously innovate to maintain competitive edge.

📈 Similar Roles Comparison

• Greater focus on technology and data-driven decision making
• Increased emphasis on collaboration and cross-functional projects
• Broader scope in influencing company strategy and media offerings

ASSUMPTION: Compared to similar roles, this position may offer more autonomy in strategic development due to the company's size and focus.

📝 Sample Projects

• Revamping ad product strategies to enhance market position
• Initiating new audience targeting models with advanced analytics
• Developing comprehensive RFP responses that align with client objectives

ASSUMPTION: Projects will typically involve a blend of strategy development and practical execution to drive revenue and brand visibility.

❓ Key Questions to Ask During Interview

• What are the current major challenges in media planning at Overwolf?
• How does Overwolf balance creativity with strategic rigor in its media initiatives?
• What metrics are used to measure success in this role?
• How is feedback incorporated into media planning processes?
• What does professional development look like at Overwolf?

ASSUMPTION: Questions should focus on gaining insight into the company’s strategic approach, performance measurement, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a detailed resume highlighting relevant experience
• Include a cover letter explaining your strategic vision for media planning
• Get ready for potential case studies or practical assessments during interviews
• Reach out to Overwolf for clarification on role-related questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.