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Media Planning Manager

Klick
Full-time
On-site
Toronto, Ontario, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Media Planning Manager

πŸ”Ή Company: Klick Health

πŸ”Ή Location: Toronto, Ontario, Canada & Philadelphia, Pennsylvania, United States

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing well-researched media plans aligned with client objectives
  • Managing media budgets and ensuring accountability
  • Collaborating with cross-functional teams for seamless campaign execution
  • Serving as the primary client-facing contact, providing strategic recommendations
  • Optimizing digital media campaigns across multiple channels

ASSUMPTION: This role requires a strong understanding of digital media planning and a proven track record in managing media budgets. The ideal candidate will have experience in a managerial capacity and be comfortable working in a fast-paced, integrated environment.

πŸ“‹ Key Responsibilities

βœ… Develop and execute well-researched media plans grounded in data and aligned with client objectives

βœ… Lead reporting and analytics, pulling data from tools like GA4, Prisma, and DCM to uncover insights and drive performance

βœ… Optimize digital media campaigns across multiple channels, including programmatic, Google products, YouTube, connected/digital TV, search, and social

βœ… Collaborate closely with Media Operations and Analytics teams to ensure flawless execution and reporting

βœ… Manage and track media budgets, including spend approvals and pacing oversight

βœ… Maintain strong relationships with media vendors and external partners

βœ… Serve as the primary client-facing contact, providing clear communication, strategic recommendations, and timely updates

βœ… Navigate tight timelines and multiple deliverables across biweekly and monthly reporting cycles

ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 5+ years of digital media planning experience, with at least 1 year in a managerial or leadership capacity

Required Skills:

  • Demonstrated client-facing experience, with strong presentation and communication skills
  • Proven track record managing media budgets, optimizing spend, and ensuring accountability
  • Hands-on experience with tools such as GA4, DoubleClick Campaign Manager (DCM), DoubleVerify, and Prisma
  • Proficiency in Microsoft Excel, PowerPoint, and other Office tools for data analysis and storytelling
  • Strong attention to detail, time management, and ability to deliver under tight timelines
  • Excellent vendor management skills with a relationship-building mindset
  • Strategic thinker with both analytical and creative problem-solving capabilities
  • Self-starter with the ability to work autonomously and adapt quickly to changing priorities
  • Collaborative team player who thrives in fast-moving, integrated environments

Preferred Skills:

  • Experience in healthcare/pharmaceutical marketing and navigating regulated industries

ASSUMPTION: Candidates with experience in healthcare marketing may have an advantage in this role, but a strong background in digital media planning is the most critical qualification.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 CAD per year (based on industry standards for a Manager-level role in Toronto and Philadelphia)

Benefits:

  • Comprehensive health, dental, and vision care
  • Retirement savings plan with company matching
  • Flexible work arrangements and remote work options
  • Professional development opportunities
  • Employee referral bonuses

Working Hours: Full-time, typically 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager-level role in Toronto and Philadelphia. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Klick Health operates in the Advertising Services industry, specializing in life sciences marketing and communications.

Company Size: Klick Health is a mid-sized company with 1,001-5,000 employees, providing a supportive environment for growth and development.

Founded: Klick Health was founded in 1997 and has since grown to become one of Canada's leading independent commercialization partners for life sciences.

Company Description:

  • Klick Health is the world’s largest independent commercialization partner for life sciences, focused on developing, launching, and supporting life sciences brands to maximize their full market potential.
  • The company believes that when people are the center of gravity, clients are the ultimate beneficiaries, and success is always mutual.
  • Klick Health is opening offices in regional hubs and key markets to provide local support for clients in countries outside of North America.

Company Specialties:

  • Brand Strategy
  • Clinical Review and Analysis
  • Copywriting
  • Creative Technology
  • CRM Strategy
  • Digital Media
  • Disease Awareness
  • Experience Design
  • Film and Video
  • Launch Tactical Readiness
  • Machine Learning
  • Media Planning
  • Medical Editing
  • Medical, Legal, and Regulatory
  • Out-of-Home
  • Platforms
  • Programmatic
  • SEO
  • Social Media and Tech Advisory

Company Website: https://www.klick.com

ASSUMPTION: Klick Health's focus on life sciences marketing and communications makes it an attractive option for candidates interested in the healthcare industry.

πŸ“Š Role Analysis

Career Level: Managerial, with opportunities for growth and development

Reporting Structure: The Media Planning Manager will report directly to the Director of Media Planning and collaborate with cross-functional teams, including Media Operations, Analytics, and Creative.

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

  • As Klick Health continues to grow, there may be opportunities for the Media Planning Manager to take on additional responsibilities or move into a leadership role.
  • The company offers professional development opportunities to help employees grow and advance in their careers.
  • Klick Health's expanding global presence may provide opportunities for international travel or relocation.

ASSUMPTION: The Media Planning Manager role offers a unique opportunity for candidates to grow and develop their skills in a dynamic and supportive environment.

🌍 Location & Work Environment

Office Type: Klick Health's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Toronto, Ontario, Canada & Philadelphia, Pennsylvania, United States

Geographic Context:

  • Toronto is a multicultural city with a vibrant arts and culture scene, offering a high quality of life with numerous amenities and attractions.
  • Philadelphia is known for its rich history, cultural institutions, and diverse neighborhoods, providing a unique blend of urban and suburban living.

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance their work and personal lives while still benefiting from the collaborative environment of an on-site office.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Talent Acquisition team
  • In-depth interviews with the hiring manager and cross-functional team members
  • Final interview with the Director of Media Planning
  • Background check and reference check (if applicable)

Key Assessment Areas:

  • Digital media planning expertise
  • Budget management and accountability
  • Client-facing communication skills
  • Collaboration and teamwork
  • Adaptability and problem-solving skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Be prepared to discuss your approach to media planning, budget management, and client communication during the interview.
  • Demonstrate your understanding of Klick Health's business and the life sciences industry.
  • Showcase your ability to work collaboratively and adapt to changing priorities.

ATS Keywords: Digital Media Planning, Media Budget Management, Client-Facing Experience, Data Analysis, Presentation Skills, Vendor Management, Analytical Thinking, Creative Problem-Solving, Time Management, Attention to Detail, Collaboration, Self-Starter, Adaptability, Healthcare Marketing, Communication Skills

ASSUMPTION: Klick Health's interview process is designed to assess candidates' skills and cultural fit, with a focus on digital media planning expertise and client-facing communication.

πŸ› οΈ Tools & Technologies

  • GA4
  • DoubleClick Campaign Manager (DCM)
  • DoubleVerify
  • Prisma
  • Microsoft Excel, PowerPoint, and other Office tools

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for data analysis, campaign optimization, and reporting.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Kindness
  • High Performance
  • Innovation
  • Collaboration
  • Growth

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on continuous learning and improvement

Self-Assessment Questions:

  • Do you thrive in a collaborative, fast-paced environment?
  • Are you comfortable working with tight timelines and multiple deliverables?
  • Do you have a growth mindset and a strong desire to learn and develop your skills?

ASSUMPTION: Klick Health's culture values kindness, high performance, and continuous growth, making it an attractive option for candidates who prioritize these qualities in their work environment.

⚠️ Potential Challenges

  • Managing multiple projects and tight deadlines may require strong organizational skills and time management.
  • Working with clients in the healthcare industry may involve navigating regulated environments and specific compliance requirements.
  • The hybrid work arrangement may present challenges in maintaining a healthy work-life balance.
  • Klick Health's rapid growth may result in frequent changes and adaptations to the role and responsibilities.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional advertising agencies, Klick Health specializes in life sciences marketing and communications, requiring a unique blend of industry-specific knowledge and digital media planning expertise.
  • As a Manager-level role, this position offers more responsibility and strategic decision-making than entry-level or coordinator roles, but may have less direct reports than director or VP-level roles.
  • Klick Health's focus on growth and development provides more opportunities for career advancement than some other agencies or in-house marketing teams.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other opportunities in the industry.

πŸ“ Sample Projects

  • Developing a comprehensive media plan for a new product launch, including channel selection, targeting, and budget allocation
  • Optimizing an existing campaign's performance by analyzing data from GA4, DCM, and other tools, and adjusting tactics accordingly
  • Managing a team of media planners to execute multiple campaigns simultaneously, ensuring flawless execution and timely reporting

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in the Media Planning Manager role at Klick Health.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Media Planning department?
  • How does Klick Health support the growth and development of its employees, particularly in managerial roles?
  • What are the most challenging aspects of working with clients in the healthcare industry, and how does Klick Health address these challenges?
  • How does Klick Health's hybrid work arrangement support a healthy work-life balance?
  • What opportunities are there for career advancement within the company, particularly for someone in a managerial role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their application.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare for your interview by researching Klick Health's business and the life sciences industry.
  • Be ready to discuss your approach to media planning, budget management, and client communication.
  • Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.