Media Planning Manager

📌 Core Information

🔹 Job Title: Media Planning Manager

🔹 Company: Klick Health

🔹 Location: Toronto, Ontario, Canada & Philadelphia, Pennsylvania, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing well-researched media plans aligned with client objectives
• Managing media budgets and ensuring accountability
• Collaborating with cross-functional teams for seamless campaign execution
• Serving as the primary client-facing contact, providing strategic recommendations
• Optimizing digital media campaigns across multiple channels

ASSUMPTION: This role requires a strong understanding of digital media planning and a proven track record in managing media budgets. The ideal candidate will have experience in a managerial capacity and be comfortable working in a fast-paced, integrated environment.

📋 Key Responsibilities

✅ Develop and execute well-researched media plans grounded in data and aligned with client objectives

✅ Lead reporting and analytics, pulling data from tools like GA4, Prisma, and DCM to uncover insights and drive performance

✅ Optimize digital media campaigns across multiple channels, including programmatic, Google products, YouTube, connected/digital TV, search, and social

✅ Collaborate closely with Media Operations and Analytics teams to ensure flawless execution and reporting

✅ Manage and track media budgets, including spend approvals and pacing oversight

✅ Maintain strong relationships with media vendors and external partners

✅ Serve as the primary client-facing contact, providing clear communication, strategic recommendations, and timely updates

✅ Navigate tight timelines and multiple deliverables across biweekly and monthly reporting cycles

ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 5+ years of digital media planning experience, with at least 1 year in a managerial or leadership capacity

Required Skills:

• Demonstrated client-facing experience, with strong presentation and communication skills
• Proven track record managing media budgets, optimizing spend, and ensuring accountability
• Hands-on experience with tools such as GA4, DoubleClick Campaign Manager (DCM), DoubleVerify, and Prisma
• Proficiency in Microsoft Excel, PowerPoint, and other Office tools for data analysis and storytelling
• Strong attention to detail, time management, and ability to deliver under tight timelines
• Excellent vendor management skills with a relationship-building mindset
• Strategic thinker with both analytical and creative problem-solving capabilities
• Self-starter with the ability to work autonomously and adapt quickly to changing priorities
• Collaborative team player who thrives in fast-moving, integrated environments

Preferred Skills:

• Experience in healthcare/pharmaceutical marketing and navigating regulated industries

ASSUMPTION: Candidates with experience in healthcare marketing may have an advantage in this role, but a strong background in digital media planning is the most critical qualification.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 CAD per year (based on industry standards for a Manager-level role in Toronto and Philadelphia)

Benefits:

• Comprehensive health, dental, and vision care
• Retirement savings plan with company matching
• Flexible work arrangements and remote work options
• Professional development opportunities
• Employee referral bonuses

Working Hours: Full-time, typically 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager-level role in Toronto and Philadelphia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Klick Health operates in the Advertising Services industry, specializing in life sciences marketing and communications.

Company Size: Klick Health is a mid-sized company with 1,001-5,000 employees, providing a supportive environment for growth and development.

Founded: Klick Health was founded in 1997 and has since grown to become one of Canada's leading independent commercialization partners for life sciences.

Company Description:

• Klick Health is the world’s largest independent commercialization partner for life sciences, focused on developing, launching, and supporting life sciences brands to maximize their full market potential.
• The company believes that when people are the center of gravity, clients are the ultimate beneficiaries, and success is always mutual.
• Klick Health is opening offices in regional hubs and key markets to provide local support for clients in countries outside of North America.

Company Specialties:

• Brand Strategy
• Clinical Review and Analysis
• Copywriting
• Creative Technology
• CRM Strategy
• Digital Media
• Disease Awareness
• Experience Design
• Film and Video
• Launch Tactical Readiness
• Machine Learning
• Media Planning
• Medical Editing
• Medical, Legal, and Regulatory
• Out-of-Home
• Platforms
• Programmatic
• SEO
• Social Media and Tech Advisory

Company Website: https://www.klick.com

ASSUMPTION: Klick Health's focus on life sciences marketing and communications makes it an attractive option for candidates interested in the healthcare industry.

📊 Role Analysis

Career Level: Managerial, with opportunities for growth and development

Reporting Structure: The Media Planning Manager will report directly to the Director of Media Planning and collaborate with cross-functional teams, including Media Operations, Analytics, and Creative.

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• As Klick Health continues to grow, there may be opportunities for the Media Planning Manager to take on additional responsibilities or move into a leadership role.
• The company offers professional development opportunities to help employees grow and advance in their careers.
• Klick Health's expanding global presence may provide opportunities for international travel or relocation.

ASSUMPTION: The Media Planning Manager role offers a unique opportunity for candidates to grow and develop their skills in a dynamic and supportive environment.

🌍 Location & Work Environment

Office Type: Klick Health's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Toronto, Ontario, Canada & Philadelphia, Pennsylvania, United States

Geographic Context:

• Toronto is a multicultural city with a vibrant arts and culture scene, offering a high quality of life with numerous amenities and attractions.
• Philadelphia is known for its rich history, cultural institutions, and diverse neighborhoods, providing a unique blend of urban and suburban living.

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance their work and personal lives while still benefiting from the collaborative environment of an on-site office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-depth interviews with the hiring manager and cross-functional team members
• Final interview with the Director of Media Planning
• Background check and reference check (if applicable)

Key Assessment Areas:

• Digital media planning expertise
• Budget management and accountability
• Client-facing communication skills
• Collaboration and teamwork
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to media planning, budget management, and client communication during the interview.
• Demonstrate your understanding of Klick Health's business and the life sciences industry.
• Showcase your ability to work collaboratively and adapt to changing priorities.

ATS Keywords: Digital Media Planning, Media Budget Management, Client-Facing Experience, Data Analysis, Presentation Skills, Vendor Management, Analytical Thinking, Creative Problem-Solving, Time Management, Attention to Detail, Collaboration, Self-Starter, Adaptability, Healthcare Marketing, Communication Skills

ASSUMPTION: Klick Health's interview process is designed to assess candidates' skills and cultural fit, with a focus on digital media planning expertise and client-facing communication.

🛠️ Tools & Technologies

• GA4
• DoubleClick Campaign Manager (DCM)
• DoubleVerify
• Prisma
• Microsoft Excel, PowerPoint, and other Office tools

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for data analysis, campaign optimization, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Kindness
• High Performance
• Innovation
• Collaboration
• Growth

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment?
• Are you comfortable working with tight timelines and multiple deliverables?
• Do you have a growth mindset and a strong desire to learn and develop your skills?

ASSUMPTION: Klick Health's culture values kindness, high performance, and continuous growth, making it an attractive option for candidates who prioritize these qualities in their work environment.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines may require strong organizational skills and time management.
• Working with clients in the healthcare industry may involve navigating regulated environments and specific compliance requirements.
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance.
• Klick Health's rapid growth may result in frequent changes and adaptations to the role and responsibilities.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional advertising agencies, Klick Health specializes in life sciences marketing and communications, requiring a unique blend of industry-specific knowledge and digital media planning expertise.
• As a Manager-level role, this position offers more responsibility and strategic decision-making than entry-level or coordinator roles, but may have less direct reports than director or VP-level roles.
• Klick Health's focus on growth and development provides more opportunities for career advancement than some other agencies or in-house marketing teams.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other opportunities in the industry.

📝 Sample Projects

• Developing a comprehensive media plan for a new product launch, including channel selection, targeting, and budget allocation
• Optimizing an existing campaign's performance by analyzing data from GA4, DCM, and other tools, and adjusting tactics accordingly
• Managing a team of media planners to execute multiple campaigns simultaneously, ensuring flawless execution and timely reporting

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in the Media Planning Manager role at Klick Health.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Media Planning department?
• How does Klick Health support the growth and development of its employees, particularly in managerial roles?
• What are the most challenging aspects of working with clients in the healthcare industry, and how does Klick Health address these challenges?
• How does Klick Health's hybrid work arrangement support a healthy work-life balance?
• What opportunities are there for career advancement within the company, particularly for someone in a managerial role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching Klick Health's business and the life sciences industry.
• Be ready to discuss your approach to media planning, budget management, and client communication.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.