π Core Information
πΉ Job Title: Media Planning Manager
πΉ Company: Klick Health
πΉ Location: Toronto, Ontario, Canada & Philadelphia, Pennsylvania, United States
πΉ Job Type: Full-Time, Hybrid
πΉ Category: Advertising Services
πΉ Date Posted: June 2, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site with hybrid flexibility
π Job Overview
Key aspects of this role include:
- Developing and executing well-researched media plans aligned with client objectives
- Managing media budgets and ensuring accountability
- Collaborating with cross-functional teams for seamless campaign execution
- Serving as the primary client-facing contact, providing strategic recommendations
- Optimizing digital media campaigns across multiple channels
ASSUMPTION: This role requires a strong understanding of digital media planning and a proven track record in managing media budgets. The ideal candidate will have experience in a managerial capacity and be comfortable working in a fast-paced, integrated environment.
π Key Responsibilities
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Develop and execute well-researched media plans grounded in data and aligned with client objectives
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Lead reporting and analytics, pulling data from tools like GA4, Prisma, and DCM to uncover insights and drive performance
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Optimize digital media campaigns across multiple channels, including programmatic, Google products, YouTube, connected/digital TV, search, and social
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Collaborate closely with Media Operations and Analytics teams to ensure flawless execution and reporting
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Manage and track media budgets, including spend approvals and pacing oversight
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Maintain strong relationships with media vendors and external partners
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Serve as the primary client-facing contact, providing clear communication, strategic recommendations, and timely updates
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Navigate tight timelines and multiple deliverables across biweekly and monthly reporting cycles
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 5+ years of digital media planning experience, with at least 1 year in a managerial or leadership capacity
Required Skills:
- Demonstrated client-facing experience, with strong presentation and communication skills
- Proven track record managing media budgets, optimizing spend, and ensuring accountability
- Hands-on experience with tools such as GA4, DoubleClick Campaign Manager (DCM), DoubleVerify, and Prisma
- Proficiency in Microsoft Excel, PowerPoint, and other Office tools for data analysis and storytelling
- Strong attention to detail, time management, and ability to deliver under tight timelines
- Excellent vendor management skills with a relationship-building mindset
- Strategic thinker with both analytical and creative problem-solving capabilities
- Self-starter with the ability to work autonomously and adapt quickly to changing priorities
- Collaborative team player who thrives in fast-moving, integrated environments
Preferred Skills:
- Experience in healthcare/pharmaceutical marketing and navigating regulated industries
ASSUMPTION: Candidates with experience in healthcare marketing may have an advantage in this role, but a strong background in digital media planning is the most critical qualification.
π° Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (based on industry standards for a Manager-level role in Toronto and Philadelphia)
Benefits:
- Comprehensive health, dental, and vision care
- Retirement savings plan with company matching
- Flexible work arrangements and remote work options
- Professional development opportunities
- Employee referral bonuses
Working Hours: Full-time, typically 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager-level role in Toronto and Philadelphia. The actual salary may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Klick Health operates in the Advertising Services industry, specializing in life sciences marketing and communications.
Company Size: Klick Health is a mid-sized company with 1,001-5,000 employees, providing a supportive environment for growth and development.
Founded: Klick Health was founded in 1997 and has since grown to become one of Canada's leading independent commercialization partners for life sciences.
Company Description:
- Klick Health is the worldβs largest independent commercialization partner for life sciences, focused on developing, launching, and supporting life sciences brands to maximize their full market potential.
- The company believes that when people are the center of gravity, clients are the ultimate beneficiaries, and success is always mutual.
- Klick Health is opening offices in regional hubs and key markets to provide local support for clients in countries outside of North America.
Company Specialties:
- Brand Strategy
- Clinical Review and Analysis
- Copywriting
- Creative Technology
- CRM Strategy
- Digital Media
- Disease Awareness
- Experience Design
- Film and Video
- Launch Tactical Readiness
- Machine Learning
- Media Planning
- Medical Editing
- Medical, Legal, and Regulatory
- Out-of-Home
- Platforms
- Programmatic
- SEO
- Social Media and Tech Advisory
Company Website: https://www.klick.com
ASSUMPTION: Klick Health's focus on life sciences marketing and communications makes it an attractive option for candidates interested in the healthcare industry.
π Role Analysis
Career Level: Managerial, with opportunities for growth and development
Reporting Structure: The Media Planning Manager will report directly to the Director of Media Planning and collaborate with cross-functional teams, including Media Operations, Analytics, and Creative.
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- As Klick Health continues to grow, there may be opportunities for the Media Planning Manager to take on additional responsibilities or move into a leadership role.
- The company offers professional development opportunities to help employees grow and advance in their careers.
- Klick Health's expanding global presence may provide opportunities for international travel or relocation.
ASSUMPTION: The Media Planning Manager role offers a unique opportunity for candidates to grow and develop their skills in a dynamic and supportive environment.
π Location & Work Environment
Office Type: Klick Health's offices are modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): Toronto, Ontario, Canada & Philadelphia, Pennsylvania, United States
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene, offering a high quality of life with numerous amenities and attractions.
- Philadelphia is known for its rich history, cultural institutions, and diverse neighborhoods, providing a unique blend of urban and suburban living.
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance their work and personal lives while still benefiting from the collaborative environment of an on-site office.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Director of Media Planning
- Background check and reference check (if applicable)
Key Assessment Areas:
- Digital media planning expertise
- Budget management and accountability
- Client-facing communication skills
- Collaboration and teamwork
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to media planning, budget management, and client communication during the interview.
- Demonstrate your understanding of Klick Health's business and the life sciences industry.
- Showcase your ability to work collaboratively and adapt to changing priorities.
ATS Keywords: Digital Media Planning, Media Budget Management, Client-Facing Experience, Data Analysis, Presentation Skills, Vendor Management, Analytical Thinking, Creative Problem-Solving, Time Management, Attention to Detail, Collaboration, Self-Starter, Adaptability, Healthcare Marketing, Communication Skills
ASSUMPTION: Klick Health's interview process is designed to assess candidates' skills and cultural fit, with a focus on digital media planning expertise and client-facing communication.
π οΈ Tools & Technologies
- GA4
- DoubleClick Campaign Manager (DCM)
- DoubleVerify
- Prisma
- Microsoft Excel, PowerPoint, and other Office tools
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for data analysis, campaign optimization, and reporting.
π Cultural Fit Considerations
Company Values:
- Kindness
- High Performance
- Innovation
- Collaboration
- Growth
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable working with tight timelines and multiple deliverables?
- Do you have a growth mindset and a strong desire to learn and develop your skills?
ASSUMPTION: Klick Health's culture values kindness, high performance, and continuous growth, making it an attractive option for candidates who prioritize these qualities in their work environment.
β οΈ Potential Challenges
- Managing multiple projects and tight deadlines may require strong organizational skills and time management.
- Working with clients in the healthcare industry may involve navigating regulated environments and specific compliance requirements.
- The hybrid work arrangement may present challenges in maintaining a healthy work-life balance.
- Klick Health's rapid growth may result in frequent changes and adaptations to the role and responsibilities.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
π Similar Roles Comparison
- Unlike traditional advertising agencies, Klick Health specializes in life sciences marketing and communications, requiring a unique blend of industry-specific knowledge and digital media planning expertise.
- As a Manager-level role, this position offers more responsibility and strategic decision-making than entry-level or coordinator roles, but may have less direct reports than director or VP-level roles.
- Klick Health's focus on growth and development provides more opportunities for career advancement than some other agencies or in-house marketing teams.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to other opportunities in the industry.
π Sample Projects
- Developing a comprehensive media plan for a new product launch, including channel selection, targeting, and budget allocation
- Optimizing an existing campaign's performance by analyzing data from GA4, DCM, and other tools, and adjusting tactics accordingly
- Managing a team of media planners to execute multiple campaigns simultaneously, ensuring flawless execution and timely reporting
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in the Media Planning Manager role at Klick Health.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Media Planning department?
- How does Klick Health support the growth and development of its employees, particularly in managerial roles?
- What are the most challenging aspects of working with clients in the healthcare industry, and how does Klick Health address these challenges?
- How does Klick Health's hybrid work arrangement support a healthy work-life balance?
- What opportunities are there for career advancement within the company, particularly for someone in a managerial role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their application.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching Klick Health's business and the life sciences industry.
- Be ready to discuss your approach to media planning, budget management, and client communication.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.