📌 Core Information
🔹 Job Title: Media Planning Specialist
🔹 Company: Procter & Gamble - China
🔹 Location: Guangzhou, Guangdong, China
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting senior brand managers in media planning and execution
- Ensuring timely campaign kick-offs through efficient material preparation
- Completing media tracking and measurement, and conducting data analysis
- Maintaining executional finesse and stewardship
- Collaborating with cross-functional teams to deliver results
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple tasks simultaneously.
📋 Key Responsibilities
✅ Media Planning & Execution: Provide media analytic and data collection support to senior brand managers, ensuring campaigns align with media WOCs, processes, and MR support.
✅ Campaign Kick-Off Support: Prepare media material and share with buying agencies to ensure campaigns start on time.
✅ Media Tracking & Measurement: Complete media tracking and measurement, collect data, and support ad-hoc analysis and content review.
✅ Executional Stewardship: Maintain executional finesse and stewardship throughout the campaign lifecycle.
ASSUMPTION: This role may require occasional overtime or weekend work to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor's degree or above
Experience: 2+ years of holistic media or e-media planning function working experience in 4A agencies, TP agencies, or in-house roles.
Required Skills:
- Proven media planning and execution fundamentals with knowledge of reach-based media planning logic
- Ability to translate media strategy into execution and post-review
- Strong data analytic capabilities, with experience in performance media planning and execution
- Excellent interpersonal skills to coordinate cross-functional teams
- Proficiency in English (written and spoken)
Preferred Skills:
- Experience in search marketing and innovative media platforms
- Strong understanding of the China media market and trends
ASSUMPTION: Candidates with experience in the consumer goods industry may have an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level media planning roles in China, the estimated salary range is ¥350,000 - ¥500,000 per year.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods
Company Size: 10,001+ employees (Global), Large (Local)
Founded: 1837 (Global), 1988 (China)
Company Description:
- Procter & Gamble is a multinational consumer goods corporation headquartered in Cincinnati, Ohio, USA
- The company produces a wide range of personal care, beauty, and household products
- P&G operates in approximately 70 countries worldwide, including China
Company Specialties:
- Consumer Goods
- Marketing & Advertising
- Brand Management
Company Website: http://www.pg.com
ASSUMPTION: P&G's large global footprint and extensive brand portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the senior brand manager.
Work Arrangement: On-site, full-time position with standard working hours and occasional overtime.
Growth Opportunities:
- Progression to senior media planning roles or brand management positions
- Expansion of responsibilities based on performance and company needs
- Opportunities to work on multiple brands and categories
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with dedicated workspaces and collaborative areas
Office Location(s): Guangzhou, China
Geographic Context:
- Guangzhou is the capital and most populous city of Guangdong province in southern China
- The city is a major hub for the consumer goods industry and offers numerous networking opportunities
- Guangzhou has a subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with occasional overtime as needed.
ASSUMPTION: Guangzhou's vibrant business environment and consumer goods industry make it an ideal location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Media planning and execution skills
- Data analysis and interpretation abilities
- Interpersonal and communication skills
- Cultural fit and alignment with P&G's values
Application Tips:
- Highlight relevant media planning experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your media planning work and be ready to discuss them during the interview
ATS Keywords: Media Planning, Media Execution, Data Analysis, Campaign Management, Brand Management, Consumer Goods, P&G
ASSUMPTION: P&G's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the individual and the organization.
🛠️ Tools & Technologies
- Media planning and buying software (e.g., MediaMind, Google Ads)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Successful candidates will be comfortable learning and using various tools and technologies to support their work.
👔 Cultural Fit Considerations
Company Values:
- Integrity, Leadership, Ownership, Passion, Trust
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you align with P&G's core values?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-based setting?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with P&G's values and work style.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines simultaneously
- Occasional overtime or weekend work to meet campaign deadlines
- Navigating a large, global organization with numerous stakeholders
- Adapting to changes in the media landscape and consumer behavior
ASSUMPTION: Successful candidates will be able to manage these challenges effectively and contribute to the team's success.
📈 Similar Roles Comparison
- Compared to other media planning roles, this position offers more responsibility and autonomy
- Working in the consumer goods industry provides exposure to a wide range of brands and categories
- P&G's large global footprint offers opportunities for career growth and development
ASSUMPTION: This role offers unique advantages and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive media plan for a new product launch, including traditional and digital channels
- Conducting a media audit and providing data-driven recommendations for optimization
- Managing a team to execute a large-scale campaign, ensuring timely delivery and exceptional results
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall brand management strategy?
- What opportunities are there for professional growth and development within the team and the organization?
- How does P&G support work-life balance for its employees?
- What is the team's dynamic, and how does this role contribute to its success?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant media planning experience and skills
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your media planning work and be ready to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
