Media & Promotions Marketing Manager

📌 Core Information

🔹 Job Title: Media & Promotions Marketing Manager

🔹 Company: Carnival Corporation

🔹 Location: Southampton, United Kingdom

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Leading offline media campaigns to drive brand awareness and bookings
• Managing UK advertising budget and ensuring alignment with campaign and annual budgets
• Collaborating with internal teams and external agencies to develop promotional tactics
• Creative development and ensuring consistent delivery of promotional assets across channels

ASSUMPTION: This role requires a balance of strategic planning, creative thinking, and analytical skills to effectively manage media campaigns and drive results.

📋 Key Responsibilities

✅ Lead the planning, execution, and optimization of offline media campaigns (TV, press, radio, outdoor, partnerships) to drive brand awareness and guest bookings

✅ Collaborate with internal teams and external agencies to develop promotional marketing tactics aligned with revenue targets

✅ Manage the UK advertising budget, including PO and invoice tracking, and ensure alignment with campaign and annual budgets

✅ Lead creative development and collaborate with global marketing teams to ensure consistent delivery of promotional assets and ATL brand creative across all channels in line with the Cunard brand

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure campaigns are delivered on time and within budget.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in multimedia campaign planning and execution across multiple channels

Required Skills:

• Strong data literacy, including performance reporting, econometric modelling, and marketing effectiveness
• Commercial acumen with experience in pricing, legal compliance, and budget management
• Ability to build strong relationships with internal stakeholders and external agencies

Preferred Skills:

• Experience in the cruise or travel industry
• Fluency in additional languages

ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the unique aspects of marketing within the cruise sector.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience)

Benefits:

• Employee Discounted Cruising plus Friends and Family offers
• Annual bonus
• A friendly welcome with help settling in
• Regular office events including live entertainment, lifestyle events and charity partner fundraisers
• Extensive learning and development opportunities
• Minimum 25 days leave, bank holiday allowance and holiday trading scheme
• Employee-led networks
• Employee Assistance and Wellbeing programmes
• Recognition scheme with prizes and awards
• Contributory Defined Contribution Pension scheme
• Company paid private medical and dental insurance and health assessment
• In-house Occupational Health help and access to digital GP
• Life Assurance
• Parental and adoption leave
• Employee Shares Plan
• Electric Car and Cycle to Work schemes
• Onsite restaurant offering range of healthy cooked and grab and go meals
• Discounted retail and leisure via discounts portal

Working Hours: Full-time, 37.5 hours per week, with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements

Company Size: 10,001+ employees

Founded: Carnival Corporation & plc was founded in 1972

Company Description:

• Carnival Corporation & plc is the largest global cruise company, with a portfolio of world-class cruise lines and a fleet of over 90 ships
• The company operates eight destinations globally and offers Holland America Princess Alaska Tours
• Carnival Corporation is dual-listed and traded on the London and New York stock exchanges

Company Specialties:

• Cruise vacations
• Travel arrangements
• Destination management

Company Website: http://www.carnivalcorp.com

ASSUMPTION: Carnival Corporation's extensive experience in the cruise industry provides a strong foundation for marketing efforts, but the company also faces intense competition in the market.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role reports directly to the Head of Marketing, Cunard

Work Arrangement: Hybrid, with 3 days in the office

Growth Opportunities:

• Progression to a senior marketing role within the Cunard brand or other cruise lines within the Carnival Corporation portfolio
• Expanding skills and expertise through learning and development opportunities
• Gaining experience in managing teams and mentoring junior marketing professionals

ASSUMPTION: This role offers opportunities for career growth within the company, but candidates should be proactive in seeking out development opportunities.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on collaboration and teamwork

Office Location(s): Southampton, United Kingdom

Geographic Context:

• Southampton is a major port city on the south coast of England
• The city offers a mix of urban and coastal living, with easy access to London and other major cities
• Southampton has a vibrant cultural scene, with numerous museums, galleries, and music venues

Work Schedule: Full-time, with flexible working arrangements available

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, but candidates should be prepared to travel as needed for events and campaigns.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• Face-to-face interview with the hiring manager and/or team members
• Final interview with the Head of Marketing, Cunard

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Budget management and financial acumen
• Relationship building and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful media campaigns you've led or contributed to
• Research the Cunard brand and Carnival Corporation to demonstrate your understanding of the company and its values

ATS Keywords: Media planning, campaign execution, budget management, stakeholder collaboration, marketing effectiveness, ATL brand creative

ASSUMPTION: The interview process may vary depending on the hiring manager and the specific needs of the team.

🛠️ Tools & Technologies

• Media planning and buying platforms (e.g., Mediamind, Adform)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)
• Creative design tools (e.g., Adobe Creative Suite)

ASSUMPTION: Candidates should be comfortable using a range of marketing and project management tools, as well as learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Respect
• Integrity
• Excellence
• Fun

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering results

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you adaptable and responsive to change, particularly in a fast-paced industry like travel and tourism?
• Do you have a proven track record of delivering results and driving growth in a marketing role?

ASSUMPTION: Carnival Corporation values a diverse and inclusive workforce, and candidates should be prepared to discuss their experiences with diversity, equity, and inclusion in the workplace.

⚠️ Potential Challenges

• Managing a complex advertising budget and ensuring alignment with campaign and annual targets
• Collaborating with multiple internal teams and external agencies to develop and execute promotional marketing tactics
• Balancing long-term brand building with short-term promotional needs
• Adapting to changes in the market and consumer behavior in the travel and tourism industry

ASSUMPTION: These challenges can be overcome with strong project management skills, a focus on data-driven decision-making, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on offline media campaigns and promotional marketing tactics
• This role requires a strong understanding of the cruise industry and the unique aspects of marketing within this sector
• Career progression in this role may involve moving into a senior marketing role within the Cunard brand or other cruise lines within the Carnival Corporation portfolio

ASSUMPTION: Candidates should research the Cunard brand and Carnival Corporation to understand the unique aspects of marketing within the cruise industry and how this role fits into the broader organization.

📝 Sample Projects

• Developing and executing a successful TV advertising campaign to drive brand awareness and bookings for the Cunard brand
• Managing the UK advertising budget and ensuring alignment with campaign and annual targets, while optimizing spend to maximize ROI
• Collaborating with internal teams and external agencies to develop and execute promotional marketing tactics that drive revenue growth

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, but candidates should be prepared to discuss their own experiences and achievements in marketing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 90 days?
• How does Carnival Corporation support the growth and development of its marketing professionals?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Carnival Corporation measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the company and its values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful media campaigns you've led or contributed to
• Research the Cunard brand and Carnival Corporation to demonstrate your understanding of the company and its values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.