📌 Core Information
🔹 Job Title: Media Relations Manager (Brands)
🔹 Company: Opella
🔹 Location: Neuilly-sur-Seine, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Media Relations, Public Relations
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing PR strategies to elevate Opella's iconic brands globally
- Managing media inquiries and building relationships with journalists
- Collaborating with cross-functional teams to align PR tactics with brand campaigns
- Measuring and reporting on the impact of PR activities to refine strategies
ASSUMPTION: This role requires a strategic thinker with exceptional communication skills and a proven track record in brands PR management.
📋 Key Responsibilities
✅ Plan, develop, and execute PR strategies to elevate the visibility of Opella's most iconic brands across global markets
✅ Validate and oversee local brands plans and releases
✅ Partner with cross-functional teams to align PR tactics with brand campaigns
✅ Serve as a key point of contact for media inquiries and craft compelling narratives
✅ Be the point of contact for Opella's Brands PR agency
✅ Proactively build and maintain strong relationships with journalists in the OTC and VMS spaces
✅ Monitor the global media landscape for brand storytelling opportunities and emerging trends
✅ Measure and report on the impact of PR activities to refine strategies and enhance performance
ASSUMPTION: This role involves a high degree of autonomy and requires strong initiative and prioritization skills.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, or a related field
Experience: 10+ years of experience in brands PR management roles
Required Skills:
- Native or fluent English (French is a plus)
- Exceptional written and verbal communication skills
- Strong relationship-building skills with media professionals and internal teams
- Strategic thinking and initiative-taking abilities
- Knowledge of monitoring tools and analytics
Preferred Skills:
- Experience with global brands
- Familiarity with the OTC and VMS industries
ASSUMPTION: Candidates with experience in global brands PR and familiarity with the OTC and VMS industries will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior PR role in France)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Opella products
- Opportunities for professional development and growth
Working Hours: 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range is an estimate based on industry standards for a senior PR role in France. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Health and Personal Care Products
Company Size: 10,001+ employees (globally)
Founded: 1929 (as a part of Sanofi, Opella was established in 2022)
Company Description:
- Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally
- Its mission is to bring health in people’s hands by making self-care as simple as it should be
- Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale, and Mucosolvan
Company Specialties:
- Over-The-Counter (OTC) products
- Vitamins, Minerals, and Supplements (VMS)
- Self-care and wellness
Company Website: www.opella.com
ASSUMPTION: Opella's global presence and extensive brand portfolio offer unique opportunities for growth and impact in this role.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Global Media Relations Lead
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to lead global PR campaigns and teams
- Opportunities to work with diverse brands and markets
- Chance to develop and implement innovative PR strategies
ASSUMPTION: This role offers significant growth potential for the right candidate, given Opella's global presence and extensive brand portfolio.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Neuilly-sur-Seine, France
Geographic Context:
- Neuilly-sur-Seine is a western suburb of Paris, offering a mix of urban and suburban living
- Opella's headquarters is located in a modern, multi-tenant office building
- The area offers easy access to public transportation and amenities
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The work environment at Opella's headquarters is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the global media relations lead and other stakeholders
- Final decision and offer
Key Assessment Areas:
- Communication skills and ability to craft compelling narratives
- Relationship-building skills with media professionals and internal teams
- Strategic thinking and initiative-taking abilities
- Knowledge of monitoring tools and analytics
Application Tips:
- Tailor your resume and cover letter to highlight your experience in brands PR management and global PR campaigns
- Prepare examples of successful PR strategies and campaigns you've led in the past
- Demonstrate your understanding of the OTC and VMS industries and Opella's brand portfolio
ATS Keywords: Brands PR, Media Relations, PR Management, Communication Skills, Relationship Building, Strategic Thinking, Brand Visibility, Brand Reputation, Storytelling, Analytics, Cross-Functional Collaboration, Crisis Management, Journalism Relations, Trend Monitoring, Narrative Crafting, Impact Measurement, Initiative
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on communication skills, strategic thinking, and industry knowledge.
🛠️ Tools & Technologies
- Media monitoring and analytics tools (e.g., Mention, Brand24, or similar)
- Project management software (e.g., Asana, Trello, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies used in this role may vary based on Opella's internal systems and the candidate's preferences.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and impact
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Opella's company values, particularly patient-centricity and integrity?
- How comfortable are you working in a dynamic, fast-paced environment with tight deadlines?
- How do you approach collaboration and teamwork, particularly when working with cross-functional teams?
ASSUMPTION: Opella's company culture is focused on innovation, collaboration, and patient-centricity, with a strong emphasis on results and impact.
⚠️ Potential Challenges
- Managing media inquiries and crises in multiple global markets
- Balancing the needs of various stakeholders, including internal teams and external partners
- Adapting to a fast-paced, dynamic work environment
- Navigating a large, global organization with diverse brand portfolios
ASSUMPTION: The potential challenges in this role are primarily related to the global nature of the position and the need to balance multiple priorities and stakeholders.
📈 Similar Roles Comparison
- This role is similar to other senior media relations or PR manager positions, but with a focus on global brands and a broader portfolio of products
- Opella's global presence and extensive brand portfolio offer unique opportunities for growth and impact compared to smaller, more niche organizations
- Candidates with experience in global brands PR and familiarity with the OTC and VMS industries will have an advantage in this role compared to those with more specialized or localized experience
ASSUMPTION: This role offers unique opportunities for growth and impact compared to similar positions in smaller or more specialized organizations.
📝 Sample Projects
- Developing and executing a global PR campaign to launch a new OTC product
- Managing media inquiries and crises related to an existing brand or product recall
- Building and maintaining relationships with key journalists and influencers in the OTC and VMS spaces
ASSUMPTION: The specific projects in this role may vary based on Opella's brand portfolio, market trends, and emerging opportunities.
❓ Key Questions to Ask During Interview
- How does this role fit into Opella's overall communications strategy and global brand portfolio?
- What are the most pressing media relations challenges facing Opella's brands in the near future?
- How does Opella support the professional development and growth of its employees in media relations and PR roles?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does Opella approach collaboration and teamwork across its global offices and brand portfolios?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process can help demonstrate your interest in the role and your understanding of Opella's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in brands PR management and global PR campaigns
- Prepare examples of successful PR strategies and campaigns you've led in the past
- Demonstrate your understanding of the OTC and VMS industries and Opella's brand portfolio
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
