Media Relations Manager

📌 Core Information

🔹 Job Title: Media Relations Manager

🔹 Company: Buddhist Compassion Relief Tzu-Chi Foundation (Singapore)

🔹 Location: Pasir Ris, Singapore

🔹 Job Type: Full-Time

🔹 Category: Non-profit Organization Management

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic media communication plans
• Building and maintaining relationships with media partners
• Coordinating media events and managing crisis communication efforts
• Monitoring media coverage and analyzing sentiment

ASSUMPTION: This role requires a proactive and strategic mindset, with a strong focus on building relationships and maintaining a positive public image for the organization.

📋 Key Responsibilities

✅ Strategic Communication Planning: Work with leadership and editorial teams to develop and implement strategic media communication plans aligned with Tzu Chi’s vision and organizational priorities.

✅ Media Relations and Public Exposure: Build and maintain contact lists of mainstream media, online platforms, and KOLs, cultivating long-term partnerships. Draft and edit bilingual press releases, media invitations, and spokesperson scripts; adapt content for regular dissemination through media partners.

✅ Media Engagement and Event Coordination: Plan and execute media-facing events, such as press conferences, opening ceremonies, and interviews, managing protocols and logistics. Coordinate with internal teams and volunteers to ensure smooth media facilitation and consistent messaging.

✅ Monitoring, Analysis, and Crisis Communication: Monitor media and social platforms to track coverage and sentiment; compile regular reports and inform strategic adjustments. Activate crisis communication procedures and coordinate official statements during significant events or reputational risks.

✅ Media Requests and External Liaison: Serve as the main liaison for media inquiries, assessing collaboration proposals and managing interview arrangements. Coordinate with internal units to provide accurate and timely information aligned with leadership direction.

✅ Cross-Departmental Coordination: Consolidate updates from Tzu Chi’s various missions and confirm messaging with spokespersons for public release. Manage partner requests for media materials, ensuring compliance with branding, copyrights, and data protection policies.

✅ Annual Report Coordination: Oversee the production of the annual report with internal stakeholders and vendors, ensuring factual and editorial accuracy. Track progress, lead content compilation, and maintain high publication standards.

✅ Volunteer and Spokesperson Training: Mobilize Media Relations volunteers to support media receptions and outreach efforts. Plan and implement internal spokesperson training with regular briefings and media response simulations.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various internal teams and external stakeholders.

🎯 Required Qualifications

Education: Diploma or Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.

Experience: Minimum 3 years of experience in media relations, mainstream media, multimedia production, or a closely related field involving project coordination and planning.

Required Skills:

• Bilingual proficiency in English and Chinese (written and spoken)
• Strong knowledge of mainstream media operations and keen awareness of current affairs
• Proven experience in crisis communication and reputation management
• Proactive, detail-oriented, and able to work independently while maintaining effective teamwork

Preferred Skills:

• Passion for NGO/VWO work, with alignment to Tzu Chi’s values

ASSUMPTION: Candidates with relevant experience in the non-profit sector or a strong personal connection to the organization's mission may have an advantage.

💰 Compensation & Benefits

Salary Range: SGD 4,500 - 6,000 per month (Estimated based on industry standards for a mid-level PR role in Singapore)

Benefits:

• Medical and dental benefits
• Life and disability insurance
• Retirement benefits
• Generous leave policies
• Opportunities for professional development and training

Working Hours: Full-time, with occasional work outside of regular office hours (compensated with time-off)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level PR role in Singapore. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Buddhist Compassion Relief Tzu-Chi Foundation operates in the non-profit sector, focusing on charity, medical aid, education, humanistic culture, and environmental protection.

Company Size: The organization has 201-500 employees, providing a mid-sized work environment with ample opportunities for collaboration and growth.

Founded: Established in 1993, the foundation has over two decades of experience in supporting the community and making a positive difference.

Company Description:

• Tzu-Chi Foundation (Singapore) is an accredited Institution of Public Character (IPC), dedicated to bridging and connecting volunteers with those who need help.
• The organization works with an army of dedicated volunteers to provide assistance to the needy and underprivileged, focusing on charity, medical aid, education, humanistic culture, and environmental protection.
• Tzu-Chi Foundation (Singapore) maintains a strong presence in the community, with multiple locations across the country and active social media platforms.

Company Specialties:

• Charity and community support
• Medical aid and healthcare services
• Education and humanistic culture initiatives
• Environmental protection and sustainability

Company Website: https://www.tzuchi.org.sg/en

ASSUMPTION: The company's mission and values are centered around compassion, kindness, and selflessness, which are reflected in its various initiatives and the work environment.

📊 Role Analysis

Career Level: This role is at the mid-level, offering opportunities for growth and advancement within the organization.

Reporting Structure: The Media Relations Manager reports directly to the Head of Media Relations and works closely with various internal teams, such as editorial, fundraising, and volunteer management.

Work Arrangement: This is an on-site role, with occasional work outside of regular office hours (compensated with time-off).

Growth Opportunities:

• Progression to a senior role within the media relations team
• Expanding into other areas of the organization, such as fundraising or volunteer management
• Developing expertise in specific aspects of media relations, such as crisis communication or event planning

ASSUMPTION: The organization's focus on volunteerism and community engagement provides ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: The organization has multiple offices across Singapore, with this role based in Pasir Ris.

Office Location(s): 9 Elias Road, Pasir Ris, 519937, SG

Geographic Context:

• Pasir Ris is a suburban town in the eastern part of Singapore, known for its beaches, parks, and residential areas.
• The office is located near public transportation, making it easily accessible for commuters.
• The area offers various amenities, such as shopping malls, restaurants, and recreational facilities.

Work Schedule: Full-time, with occasional work outside of regular office hours (compensated with time-off)

ASSUMPTION: The organization's multiple locations and focus on community engagement provide a diverse and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and relevant team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and media relations experience
• Crisis communication and problem-solving abilities
• Alignment with the organization's mission and values
• Cultural fit and teamwork skills

Application Tips:

• Highlight relevant experience in media relations, crisis communication, and event planning
• Tailor your resume and cover letter to emphasize your passion for NGO work and alignment with Tzu Chi's mission
• Prepare examples of successful media outreach campaigns or crisis communication strategies you've implemented in previous roles

ATS Keywords: Media Relations, Strategic Communication, Crisis Communication, Event Coordination, Public Relations, Bilingual Proficiency, Current Affairs Awareness

ASSUMPTION: The organization's focus on volunteerism and community engagement may result in a more casual and collaborative interview process, with an emphasis on cultural fit and shared values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Media monitoring and analysis tools (e.g., Mention, Brand24)
• Project management software (e.g., Asana, Trello)
• Design and graphics software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The organization may use specific tools and technologies for media monitoring, project management, and design, which candidates should be prepared to learn and utilize.

👔 Cultural Fit Considerations

Company Values:

• Compassion and kindness
• Selflessness and volunteerism
• Respect and dignity
• Gratitude and appreciation

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with a willingness to work outside of regular office hours when needed
• Proactive and detail-oriented, with a strong commitment to quality and accuracy

Self-Assessment Questions:

• Do you have a strong personal connection to the organization's mission and values?
• Are you comfortable working in a fast-paced, dynamic environment with frequent changes and priorities?
• Do you thrive in a collaborative work environment, with a focus on teamwork and mutual support?

ASSUMPTION: Candidates who share the organization's values and are passionate about its mission may find a strong cultural fit within Tzu-Chi Foundation (Singapore).

⚠️ Potential Challenges

• Occasional work outside of regular office hours, with compensation provided
• Managing multiple priorities and deadlines in a fast-paced environment
• Dealing with sensitive or controversial issues in a public-facing role
• Navigating the unique cultural and linguistic requirements of a bilingual work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to the organization's mission and values.

📈 Similar Roles Comparison

• Compared to roles in for-profit organizations, this position offers the opportunity to make a direct impact on the community and align personal values with professional work
• Media relations roles in the non-profit sector may require additional skills in volunteer management and community engagement
• Career progression in the non-profit sector may differ from that in the for-profit sector, with opportunities for growth and advancement based on the organization's specific needs and priorities

ASSUMPTION: Candidates should consider the unique aspects of working in the non-profit sector and assess their personal and professional goals accordingly.

📝 Sample Projects

• Planning and executing a successful press conference to announce a new community initiative
• Managing media outreach for a crisis situation, such as a natural disaster or organizational scandal
• Developing and implementing a long-term media strategy to increase the organization's public presence and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Media Relations Manager role, from strategic planning to crisis communication and event coordination.

❓ Key Questions to Ask During Interview

• Can you describe the organization's approach to media relations and crisis communication, and how this role fits into that strategy?
• How does the media relations team collaborate with other departments, such as fundraising and volunteer management, to achieve the organization's goals?
• What opportunities are there for professional growth and development within the media relations team and the organization as a whole?
• How does the organization support work-life balance, particularly for employees in on-site roles with occasional work outside of regular office hours?
• Can you provide examples of successful media campaigns or crisis communication strategies implemented by the organization, and what lessons can be learned from those experiences?

ASSUMPTION: These questions demonstrate a candidate's interest in the organization's mission, values, and work environment, as well as their commitment to professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in media relations, crisis communication, and event planning, as well as your passion for NGO work and alignment with Tzu Chi's mission
• Prepare examples of successful media outreach campaigns or crisis communication strategies you've implemented in previous roles
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.