🔹 Job Title: Media Solutions Senior Analyst, Google Marketing Platform
🔹 Company: Kepler Group
🔹 Location: New York, United States
🔹 Job Type: Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: May 7, 2025
🚀 Job Overview
Key aspects of this role include:
1. Programmatic Media Expertise: Leverage your deep understanding of programmatic media buying to drive results across various channels.
2. Google Marketing Platform: Become an expert in Google's suite of media buying products, including Display & Video 360, Campaign Manager, and Search Ads 360.
3. Client Management: Serve as the primary client point of contact, understanding their business needs and ensuring successful delivery of marketing services.
4. Team Collaboration: Work closely with Napkyn peers and Google counterparts to provide best-in-class support and drive innovation.
5. Process Improvement: Identify and implement process improvements to enhance team efficiency and drive business growth.
ASSUMPTION: This role requires a strong background in programmatic media buying and a solid understanding of Google's marketing platform. Successful candidates will have a proven track record in client management and a demonstrated ability to work effectively in a team environment.
📋 Key Responsibilities
🌟 Client Management:
- Serve as the primary client point of contact, understanding their business issues and goals.
- Lead 1-2 clients and support team members across 4-8 clients.
- Build strong, trusting relationships with clients and become their go-to person for all things Google Marketing Platform.
🌟 Campaign Management:
- Plan, launch, and optimize campaigns across Google Marketing Platform.
- Train clients on Google marketing platform best practices, including set up, execution, reporting, and optimization.
🌟 Process Improvement:
- Identify and document process pain points and inefficiencies.
- Develop and implement process improvements and innovations to enhance team performance.
🌟 Team Collaboration:
- Work closely with Napkyn peers and Google counterparts to provide best-in-class support and drive innovation.
- Codify and share best practices across the team.
🌟 New Business Development:
- Help senior team leads identify client upsell opportunities across Media and Data Solutions.
- Collaborate with Data Solutions counterparts to explore cross-selling opportunities.
ASSUMPTION: This role requires strong project management skills and the ability to balance multiple client responsibilities. Successful candidates will have a proven track record in campaign management and a demonstrated ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education:
- Bachelor’s degree or similar alternative, recognized and relevant certification(s)
Experience:
- 1-3+ years of full-time digital optimization experience (e.g., Programmatic/DSP media buying)
Technical Skills:
- Strong knowledge of DV360, CM360, and Google Analytics.
- Experience buying PMPs, CTV, YouTube, and other advanced programmatic channels.
- Strong analytical skills and comfort with MS Excel/Google Sheets, data analysis, and internet technologies.
- Previous experience with executive relationship development and understanding of high-level business strategy.
- Ability to articulate technical capabilities in terms of business value.
Soft Skills:
- Strong communication and presentation skills.
- Proven creative problem-solving approach and strong analytical skills.
- Ability to effectively prioritize tasks and work well under pressure.
- Excellent business writing and communication skills.
- Analytically minded, self-motivated, and proactive.
- Open, honest, and direct, with a willingness to give and receive constructive feedback.
🎯 Preferred Qualifications
- Experience with executive relationship development and understanding of high-level business strategy.
- Ability to articulate technical capabilities in terms of business value.
💰 Compensation & Benefits
Salary Range:
- Base Salary: $73,500 - $89,000 per year
Benefits:
- Healthcare, Dental, Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave: 16 weeks for primary caregiver, 6 weeks for secondary caregiver
- Annual Work From Anywhere: 4 weeks per year
📊 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2012
Company Description:
Kepler Group is a leading advertising services company, known for its innovative approach to digital marketing. With a strong focus on data-driven insights and advanced analytics, Kepler helps global brands navigate the complex digital landscape and connect with their audiences.
Company Specialties:
- Marketing Consulting
- Digital Media
- Digital Marketing
Company Website: [keplergrp.com](http://keplergrp.com)
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to Jeff Giocondi, AVP Media Solutions.
Work Arrangement: Hybrid - based in NYC, with flexibility to work remotely.
Growth Opportunities:
- Support the growth of the Digital Solutions team by refining processes and driving innovation.
- Contribute to the expansion of Napkyn's client base and the development of new business opportunities.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the team's success and contribute to the company's continued expansion.
🌍 Location & Work Environment
Office Type: Hybrid - based in NYC, with flexibility to work remotely.
Office Location: 6 East 32nd Street, 9th Floor, New York, New York 10016, US
Geographic Context:
- New York City offers a dynamic, multicultural environment with a thriving job market and numerous networking opportunities.
- The office is conveniently located in Midtown Manhattan, close to major transportation hubs and numerous amenities.
Work Schedule:
- Standard full-time work schedule, with flexibility to work remotely as needed.
ASSUMPTION: This role requires a strong work-life balance and the ability to manage time effectively between office and remote work.
💼 Interview & Application Insights
Typical Process:
1. Phone or video screen with a member of the Napkyn team.
2. On-site interview with the Napkyn team and key stakeholders.
3. Final interview with the AVP of Media Solutions.
Key Assessment Areas:
- Technical expertise in programmatic media buying and Google Marketing Platform.
- Client management skills and ability to build strong relationships.
- Problem-solving skills and ability to think critically about complex business challenges.
- Cultural fit and alignment with Napkyn's values and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, client management experience, and cultural fit.
- Research Napkyn and Kepler Group to demonstrate your understanding of the company and its mission.
ATS Keywords: Programmatic media buying, Google Marketing Platform, DV360, CM360, client management, data analysis, process improvement, team collaboration, digital optimization.
ASSUMPTION: Successful candidates will have a strong understanding of programmatic media buying, excellent client management skills, and a proven track record of driving results in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Google Marketing Platform (DV360, CM360, SA360)
- Programmatic media buying platforms (e.g., DSPs)
- Data analysis tools (e.g., Excel, Google Sheets)
- Project management tools (e.g., Asana, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
👔 Cultural Fit Considerations
Company Values:
- Kepler prides itself on being a great place to work, with a focus on transparency, growth, and innovation.
- Napkyn's team is valued, and employees are encouraged to take on challenges that drive business growth and scale effectively.
Work Style:
- Napkyn's team is diverse, collaborative, and fun, with a strong focus on innovation and continuous learning.
- The ideal candidate will be self-motivated, proactive, and open to feedback, with a strong work ethic and a positive attitude.
Self-Assessment Questions:
1. How do you align with Napkyn's values, particularly in terms of transparency, growth, and innovation?
2. Describe a time when you took on a significant challenge and drove business growth or scale effectively.
3. How do you approach continuous learning and staying up-to-date with industry trends and new technologies?
🛑 Potential Challenges
1. Client Management: Balancing the needs and expectations of multiple clients, each with unique business goals and priorities.
2. Process Improvement: Identifying and implementing process improvements in a dynamic, fast-paced environment.
3. Team Collaboration: Working effectively with a diverse team, including Napkyn peers and Google counterparts, to drive innovation and deliver best-in-class support.
4. Work-Life Balance: Managing time effectively between office and remote work, and maintaining a strong work-life balance.
📈 Similar Roles Comparison
1. Media Solutions Senior Analyst vs. Media Strategist:
- Both roles require strong analytical skills and a deep understanding of digital marketing.
- The Media Solutions Senior Analyst role focuses more on campaign execution and optimization, while the Media Strategist role emphasizes strategic planning and client relationship development.
2. Industry Context:
- The advertising services industry is dynamic and competitive, with a strong focus on data-driven insights and advanced analytics.
- Successful candidates will have a solid understanding of the industry and a proven track record in driving results in a fast-paced environment.
3. Career Path Comparison:
- The Media Solutions Senior Analyst role offers significant growth potential, with opportunities to advance to senior roles within the team or explore other career paths within Kepler Group.
📝 Sample Projects
1. Campaign Optimization: Develop and implement a data-driven strategy to optimize an existing campaign, driving improved performance and ROI.
2. Client Training: Create and deliver a comprehensive training program for a new client, ensuring they have the knowledge and skills needed to effectively manage their Google Marketing Platform campaigns.
3. Process Improvement: Identify and implement process improvements to enhance team efficiency and drive business growth, such as automating repetitive tasks or streamlining workflows.
💡 Key Questions to Ask During Interview
1. Role Responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days?
2. Team Dynamics: How does this role fit into the broader team structure, and what are the key relationships with other team members and stakeholders?
3. Company Culture: How does Napkyn's culture support the growth and success of its employees, and what opportunities are there for professional development and advancement?
4. Work-Life Balance: How does the company support work-life balance, and what resources are available to help employees manage their time effectively between office and remote work?
5. Growth Opportunities: What are the key growth opportunities for this role, and how does the company support the professional development of its employees?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/keplergroup/jobs/4037719).
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare for the interview process by researching Napkyn and Kepler Group, and practicing common interview questions.
4. Follow up with the hiring manager after your interview, expressing your interest in the role and any additional insights you gained during the interview process.
5. If selected for the role, complete any required onboarding tasks and paperwork, and prepare for your first day by familiarizing yourself with the company's culture, tools, and processes.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
