📌 Core Information
🔹 Job Title: Medical Services Marketing Specialist
🔹 Company: Arkansas Children's Hospital
🔹 Location: Little Rock, Arkansas
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the strategic plan to grow market share and increase brand loyalty for specialized programs.
- Developing and executing targeted marketing strategies for the Heart Institute and fetal services.
- Cultivating strong partnerships with clinical teams to increase awareness and engagement around these programs.
- Collaborating with various teams to ensure accurate and up-to-date information about physicians and services.
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong communication skills to effectively market specialized services and build relationships with clinical teams.
📋 Key Responsibilities
✅ Serve as the marketing relationship “owner” and strategic resource for physicians and leaders of various service lines.
✅ Ensure physician bios, photos, areas of specialty, etc. are current and posted to AC web and smartphone/mobile properties.
✅ Gather information and write copy/announcements on new physicians and changes in medical staff for marketing communications.
✅ Plan, collaborate, and recommend marketing solutions for targeted markets.
✅ Support Physician Liaisons to strengthen targeted referrals.
✅ Represent Marketing & Communications as the contact person for service line initiatives or other services as assigned.
✅ Perform other duties as assigned.
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects and priorities effectively.
🎯 Required Qualifications
Education: High school diploma or GED or equivalent
Experience: High School Diploma/GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED.
Required Skills:
- Proven experience in marketing, communications, or a related field.
- Strong communication and interpersonal skills.
- Excellent project management and organizational skills.
- Ability to work collaboratively with various teams and stakeholders.
- Proficiency in Microsoft Office Suite and marketing software platforms.
Preferred Skills:
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in healthcare marketing or a related industry.
- Fluency in Spanish (or other languages spoken in the community).
ASSUMPTION: While a bachelor's degree is recommended, relevant experience and strong transferable skills may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- Retirement plans (401k and pension)
- Generous paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee assistance program
- Discounts on various services and products
Working Hours: Monday to Friday, 8:00 a.m. to 5:00 p.m. (Hybrid schedule with 3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Arkansas Children's Hospital is a non-profit organization dedicated to providing exceptional healthcare services to children in Arkansas and surrounding regions. As the only pediatric healthcare system in the state, it plays a crucial role in ensuring the well-being of the state's children.
Company Size: Arkansas Children's Hospital is a large organization with over 1,000 employees, providing ample opportunities for collaboration and professional growth.
Founded: Arkansas Children's Hospital was founded in 1912 as an orphanage and has since evolved into a comprehensive pediatric healthcare system.
Company Description:
- Arkansas Children's Hospital is a 336-bed, Magnet-recognized facility in Little Rock operating the state’s only Level I pediatric trauma center, burn center, Level IV neonatal intensive care unit, pediatric intensive care unit, and nationally recognized pediatric transport program.
- The hospital is nationally ranked by U.S. News & World Report in seven pediatric specialties, demonstrating its commitment to providing high-quality care.
- Arkansas Children's Hospital is part of the Arkansas Children's system, which includes Arkansas Children's Northwest, a level IV pediatric trauma center in Springdale, and various clinics and outreach programs throughout the state.
Company Specialties:
- Pediatrics
- Nursing
- Healthcare
- Medicine
- Research
- Philanthropy
Company Website: Arkansas Children's Hospital Website
ASSUMPTION: Arkansas Children's Hospital is committed to providing exceptional care to children and has a strong reputation for its pediatric services and facilities.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career marketing professional with 2-5 years of relevant experience.
Reporting Structure: The Medical Services Marketing Specialist reports directly to the Manager, Digital Services, and works closely with various clinical teams and other marketing & communications team members.
Work Arrangement: This is a hybrid role with 3 days on-site and 2 days remote, offering flexibility while maintaining collaboration and engagement with on-site teams.
Growth Opportunities:
- Advancement to a senior marketing role within the organization.
- Expansion of responsibilities to include additional service lines or programs.
- Professional development opportunities, such as workshops, training, and certifications.
ASSUMPTION: This role provides opportunities for growth and development within a large, established healthcare organization.
🌍 Location & Work Environment
Office Type: Arkansas Children's Hospital is a hospital setting with multiple locations across the state, including the main campus in Little Rock and Arkansas Children's Northwest in Springdale.
Office Location(s): 1 Children's Way, Little Rock, AR 72202, US
Geographic Context:
- Little Rock is the capital and most populous city in Arkansas, with a population of approximately 200,000 people.
- The city offers a mix of urban and suburban living, with various neighborhoods, parks, and cultural attractions.
- Little Rock has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Monday to Friday, 8:00 a.m. to 5:00 p.m., with a hybrid schedule of 3 days on-site and 2 days remote.
ASSUMPTION: The work environment at Arkansas Children's Hospital is fast-paced, collaborative, and focused on providing exceptional care to children and their families.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the hiring manager or HR representative.
- In-person or virtual interview with the hiring manager and potential team members.
- Final interview with the director of marketing & communications.
- Background check and offer extension.
Key Assessment Areas:
- Marketing and communication skills.
- Project management and organizational skills.
- Collaboration and teamwork abilities.
- Cultural fit and alignment with Arkansas Children's Hospital values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of Arkansas Children's Hospital's mission and values in your application materials.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and organization.
ATS Keywords: Marketing Strategy, Brand Loyalty, Partnership Development, Content Creation, Market Analysis, Communication Skills, Collaboration, Project Management, Digital Marketing, Telemedicine Promotion, Physician Relations, Targeted Marketing, Social Media Management, Event Planning, Data Analysis, Creative Thinking
ASSUMPTION: Arkansas Children's Hospital uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software platforms (e.g., Hootsuite, Buffer, Mailchimp)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Proficiency in these tools and technologies is expected for this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Child-centered
- Compassionate
- Expert
- Innovative
- Collaborative
- Accountable
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a genuine passion for improving the lives of children and their families?
- Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
- Do you possess strong communication and interpersonal skills, with the ability to build and maintain effective working relationships with various teams and individuals?
ASSUMPTION: Arkansas Children's Hospital values a diverse and inclusive workforce that reflects the communities it serves. Candidates who demonstrate a strong commitment to these values and a willingness to embrace a child-centered, compassionate, and collaborative work environment are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities effectively in a fast-paced, dynamic environment.
- Building and maintaining strong relationships with various clinical teams and stakeholders.
- Adapting to changes in priorities, resources, and timelines.
- Working with limited budgets and resources to maximize marketing impact.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, solutions-oriented approach.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a strong focus on healthcare and pediatric services, requiring a deep understanding of the unique needs and dynamics of this industry.
- This role may have more frequent interactions with clinical teams and stakeholders compared to other marketing positions, emphasizing the importance of strong communication and collaboration skills.
- Career progression in this role may involve expanding responsibilities to include additional service lines or programs, or advancing to a senior marketing role within the organization.
ASSUMPTION: Candidates with experience in healthcare marketing or a related industry may find this role particularly appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase awareness and engagement around a new fetal service line.
- Collaborating with clinical teams to create and distribute patient education materials and resources for a specific service line.
- Analyzing market data and trends to inform strategic marketing decisions and recommendations for a specialized program.
ASSUMPTION: These sample projects illustrate the diverse and collaborative nature of this role, requiring strong analytical, communication, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities for this role and how they may evolve over time?
- How does this role collaborate with clinical teams and other marketing & communications team members to achieve its objectives?
- What opportunities exist for professional development and growth within this role and the organization?
- How does Arkansas Children's Hospital measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the work environment like at Arkansas Children's Hospital, and how does this role contribute to the organization's mission and values?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates your interest in the role and organization and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Medical Services Marketing Specialist
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your understanding of Arkansas Children's Hospital's mission and values.
- Prepare for your interview by researching the organization, its services, and the specific needs of the role. Be ready to discuss your marketing strategy and approach to growing market share and increasing brand loyalty for specialized programs.
- If selected for an interview, be prepared to provide examples of your marketing experience and accomplishments, as well as your ability to work collaboratively with various teams and stakeholders.
- After submitting your application, follow up with the hiring manager or HR representative within one week to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
