📌 Core Information
🔹 Job Title: Medior Paid Search Specialist (SEA) – Amsterdam
🔹 Company: BridgeFund
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 weeks remote work per year)
🚀 Job Overview
Key aspects of this role include:
- Optimizing paid search campaigns in Google Ads and Bing Ads
- Analyzing performance data using tools like GA4, CRM data, and pixel tracking
- Continuously testing, experimenting, and optimizing campaigns
- Reporting insights, trends, and opportunities to stakeholders
ASSUMPTION: This role requires a balance of technical skills in paid search management and data analysis, as well as strong communication skills to effectively report insights to stakeholders.
📋 Key Responsibilities
✅ Optimize paid search campaigns in Google Ads and Bing Ads to ensure profitability
✅ Analyze campaign performance using tools such as GA4, CRM data, and pixel tracking
✅ Continuously test and optimize campaigns to improve conversion rates and reduce cost per acquisition
✅ Report insights, trends, and opportunities to stakeholders
✅ Collaborate with data analysts to develop and implement new strategies and tools
ASSUMPTION: This role requires a proactive approach to campaign management and a strong attention to detail in data analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in paid search management, with a focus on Google Ads and Bing Ads
Required Skills:
- Proficient in Google Ads and Bing Ads
- Strong data analysis skills, with experience using tools like GA4, CRM data, and pixel tracking
- Excellent communication skills, both written and verbal
- Fluency in Dutch (English proficiency is a plus)
Preferred Skills:
- Experience with A/B testing and conversion rate optimization
- Knowledge of SQL or other data querying languages
ASSUMPTION: Familiarity with the Dutch market and local trends is a plus, but not required.
💰 Compensation & Benefits
Salary Range: €3600 - €4800 per month (excl. vacation pay)
Benefits:
- Reimbursement of travel expenses (€0.23 per kilometer)
- Pension (ASR Doen Pensioen, 6%)
- 25 vacation days
- Wellness budget (€40 per month)
- Bridge Day (extra free day for special occasions)
- Company boat (The Royal Ted, for business and private use)
- Sports activities (e.g., boxing lessons, running club)
- Lunch Join Program (50% subsidized lunches)
- Company events (e.g., Friday afternoon drinks, quarterly parties, team outings)
- Modern workspace (Macbooks, open and quiet workspaces, table tennis, no system fund)
- Free snacks (healthy and unhealthy options)
- BridgeFund Academy (internal career opportunities and personal education/coaching)
- Performance management (regular performance reviews)
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a medior paid search specialist role in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2018
Company Description:
- BridgeFund is a platform that connects supply and demand of money without the intervention of a bank
- The platform allows investors to lend money to entrepreneurs in exchange for returns and vice versa
- The company aims to make a social impact by simplifying the financial world and making money work for everyone
Company Specialties:
- SME Loans
- Business Management
- Growth Loans
- Business Loans
- FinTech
- Risk
- Investing
Company Website: https://www.bridgefund.nl/
ASSUMPTION: BridgeFund is a growing company with a strong focus on innovation and social impact.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid (2 weeks remote work per year)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to learn and develop new skills through the BridgeFund Academy
- Possibility to work on diverse projects and campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team.
🌍 Location & Work Environment
Office Type: Modern, open workspace with quiet areas and table tennis
Office Location(s): Amsteldijk 216, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is the capital and largest city of the Netherlands, known for its vibrant culture, historic sites, and diverse neighborhoods
- The city is home to a thriving tech and startup scene, with many innovative companies and incubators
- Amsterdam offers a high quality of life, with excellent public transportation, bike-friendly streets, and a wide range of cultural attractions
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for remote work)
ASSUMPTION: The office environment at BridgeFund is collaborative, modern, and designed to support productivity and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and a team member
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Technical skills in paid search management and data analysis
- Communication skills and ability to report insights effectively
- Cultural fit and alignment with BridgeFund's values and mission
- Problem-solving skills and ability to work independently
Application Tips:
- Highlight relevant experience and achievements in paid search management and data analysis
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Paid Search, Google Ads, Bing Ads, GA4, CRM Data, Pixel Tracking, Data Analysis, Stakeholder Communication, Marketing Campaigns, Conversion Rate Optimization, Cost Per Acquisition
ASSUMPTION: The application process at BridgeFund is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- GA4
- CRM software (e.g., Salesforce, HubSpot)
- Pixel tracking tools (e.g., Google Tag Manager, Facebook Pixel)
- Data analysis tools (e.g., Excel, SQL)
ASSUMPTION: Familiarity with these tools is required for the role, and proficiency in their use will be assessed during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Ambitious and committed to making a social impact
- Positive and collaborative team culture
- Focused on innovation and continuous improvement
Work Style:
- Data-driven and results-oriented
- Collaborative and open to feedback
- Adaptable and able to work independently
Self-Assessment Questions:
- Do you have a strong passion for making a social impact through your work?
- Are you comfortable working in a collaborative, open environment and providing and receiving feedback?
- Are you able to work independently and adapt to new challenges and opportunities?
ASSUMPTION: BridgeFund values candidates who are passionate about their mission, collaborative, and adaptable to new challenges.
⚠️ Potential Challenges
- Managing a large budget for paid search campaigns requires strong financial management skills
- Working in a fast-paced, dynamic environment may require flexibility and adaptability
- Collaborating with a diverse team of stakeholders may require strong communication and interpersonal skills
- Keeping up with the latest trends and best practices in paid search management may require continuous learning and development
ASSUMPTION: These challenges can be overcome with strong technical skills, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other paid search specialist roles, this role offers a unique opportunity to work in a mission-driven, innovative company with a strong focus on social impact
- BridgeFund's focus on data-driven decision-making and continuous improvement sets it apart from other companies in the financial services industry
- This role offers opportunities for professional growth and development within the marketing team and the company as a whole
ASSUMPTION: This role offers a unique combination of mission-driven work, data-driven decision-making, and opportunities for professional growth and development.
📝 Sample Projects
- Developing and implementing a new paid search strategy to improve conversion rates and reduce cost per acquisition
- Analyzing campaign performance data to identify trends and opportunities for optimization
- Collaborating with data analysts to develop and implement new tools and models for campaign optimization
ASSUMPTION: These sample projects reflect the day-to-day responsibilities and challenges of the role, as well as the opportunities for professional growth and development.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does BridgeFund support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BridgeFund measure the success of its paid search campaigns, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the paid search team, and how can this role help to address them?
ASSUMPTION: These questions are designed to assess the fit of the role and company culture, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research BridgeFund's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
