📌 Core Information
🔹 Job Title: Meewerkstage Digital Marketing
🔹 Company: KPN
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Working closely with the digital team to enhance online visibility and improve customer communication
- Optimizing web content, planning digital campaigns, and analyzing online performance
- Collaborating with various teams to improve e-mail communication and simplify articles on the employee knowledge bank
- Conducting research and presenting findings to contribute to the success of KPN
ASSUMPTION: This role is ideal for students pursuing a degree in Communication, Marketing, Business Administration, or a related field, seeking practical experience in digital marketing.
📋 Key Responsibilities
✅ As a Digital Marketing intern, you will work closely with the digital team to enhance online visibility and improve customer communication. Your tasks will include optimizing web content, planning digital campaigns, and analyzing online performance.
✅ You will also collaborate with various teams to improve e-mail communication and simplify articles on the employee knowledge bank.
✅ Additionally, you will conduct research and present findings to contribute to the success of KPN.
ASSUMPTION: While no prior experience is required, a strong interest in digital marketing, creativity, and attention to detail are essential for success in this role.
🎯 Required Qualifications
Education: Pursuing a degree in Communication, Marketing, Business Administration, or a related field
Experience: No prior experience required
Required Skills:
- Excellent communication skills in Dutch and English
- Proficient in Microsoft Office and Teams
- Affinity with data and data analysis
- Creativity and attention to detail
- Proactive and collaborative mindset
Preferred Skills:
- Experience with SEO, Google Analytics, and Adobe Analytics
- Knowledge of content management systems (CMS)
ASSUMPTION: While not all preferred skills are required, candidates with a strong foundation in digital marketing and relevant tools will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: EUR 600 per month (based on 40 hours per week)
Benefits:
- Laptop for personal use
- Travel reimbursement for train or car
- Professional coaching
- Access to KPN Academy and workshops
- Networking opportunities and social activities
Working Hours: 32 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for entry-level digital marketing internships in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: KPN operates in the telecommunications industry, providing mobile, data, and internet services to consumers and businesses in the Netherlands.
Company Size: KPN is a large company with over 10,000 employees, offering a structured and supportive environment for interns.
Founded: KPN was founded in 1998 and has since grown to become one of the largest telecommunications providers in the Netherlands.
Company Description:
- KPN focuses on making technology accessible and user-friendly
- Emphasizes transparency, efficiency, and sustainability in its operations
- Offers a wide range of products and services, including mobile, internet, and fixed-line telephone services
Company Specialties:
- Telecommunication services
- Mobile and data solutions
- Internet and cloud services
- Security and IoT
Company Website: http://www.kpn.com
ASSUMPTION: KPN's large size and extensive product offerings provide interns with diverse learning opportunities and exposure to various aspects of the telecommunications industry.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students seeking practical experience in digital marketing.
Reporting Structure: The Digital Marketing intern will report to the Digital Manager and work closely with the MarCom Manager (stage supervisor).
Work Arrangement: This role is a hybrid position, with 2 days on-site at the KPN office in Rotterdam and the remaining days working remotely.
Growth Opportunities:
- Gain practical experience in digital marketing and content creation
- Develop skills in SEO, data analysis, and project management
- Build professional networks within the telecommunications industry
ASSUMPTION: This internship offers a unique opportunity for students to gain hands-on experience in digital marketing and contribute to the success of a leading telecommunications company.
🌍 Location & Work Environment
Office Type: KPN's office in Rotterdam is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Wilhelminakade 123, Rotterdam, Zuid-Holland 3072 AP, NL
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, known for its vibrant cultural scene and diverse population
- The city is home to several major corporations and offers ample opportunities for professional growth
- Rotterdam is well-connected by public transportation, making it easy to commute from nearby cities
Work Schedule: The internship is expected to last for at least 5 months, starting in September 2025. The intern will be required to work 32 hours per week.
ASSUMPTION: The hybrid work arrangement and flexible working hours allow interns to maintain a healthy work-life balance while gaining valuable experience in digital marketing.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the recruiter, Julie Kleijzen
- In-depth interview with the Digital Manager and MarCom Manager
Key Assessment Areas:
- Communication skills and language proficiency in Dutch and English
- Creativity and problem-solving abilities
- Understanding of digital marketing principles and tools
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing
- Prepare examples of your creative writing and data analysis skills
- Research KPN and the telecommunications industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Digital Marketing, Content Creation, SEO, Google Analytics, Adobe Analytics, Communication, Data Analysis, Project Management, Creative Writing, Team Collaboration
ASSUMPTION: Applicants should focus on demonstrating their communication skills, creativity, and enthusiasm for digital marketing in their application materials and interviews.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- Teams
- Content Management Systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush)
- Google Analytics
- Adobe Analytics
ASSUMPTION: Familiarity with these tools is not required, as KPN will provide training and support to help the intern develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong desire to learn and grow professionally?
ASSUMPTION: KPN values candidates who are proactive, creative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Balancing multiple responsibilities and projects simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with diverse teams and stakeholders, each with their own priorities and expectations
- Managing time effectively between internship responsibilities and academic commitments
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a proactive approach to communication and collaboration.
📈 Similar Roles Comparison
- Unlike other digital marketing internships, this role offers the opportunity to work closely with various teams and contribute to the success of a leading telecommunications company
- KPN's large size and diverse product offerings provide interns with exposure to various aspects of the telecommunications industry
- This internship offers a unique opportunity to gain practical experience in digital marketing and develop a strong professional network
ASSUMPTION: This internship stands out from other digital marketing roles due to its focus on collaboration, innovation, and customer focus.
📝 Sample Projects
- Conducting a comprehensive audit of KPN's website and optimizing content for search engines
- Developing and executing a targeted digital campaign to promote a new KPN product or service
- Analyzing customer data to identify trends and opportunities for improved communication and engagement
ASSUMPTION: These sample projects are designed to provide interns with a well-rounded digital marketing experience, covering SEO, content creation, and data analysis.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role contribute to the overall success of KPN's digital marketing efforts?
- What opportunities are there for professional growth and development during this internship?
- How does KPN support work-life balance for its interns?
- What are the next steps for applicants who are offered this internship?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to making a strong contribution to KPN's digital marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing
- Prepare examples of your creative writing and data analysis skills
- Research KPN and the telecommunications industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the recruiter, Julie Kleijzen, via phone or email within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
