📌 Core Information
🔹 Job Title: Meewerkstage Shop Marketing
🔹 Company: Wehkamp
🔹 Location: Zwolle, Overijssel, Netherlands
🔹 Job Type: Intern
🔹 Category: Retail, E-commerce, Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting one of the buying journeys (dames, heren, kinderen, wonen) within the Shop Marketing team
- Creating an excellent shopping experience by optimizing filters, checking article information, and ensuring proper navigation
- Implementing banners and promotional labels for the supported journey and translating marketing campaigns
- Analyzing customer behavior and evaluating the performance of implemented banners
- Collaborating with various departments, including the purchasing department and other marketing channels
ASSUMPTION: This role is designed to provide practical experience in e-commerce marketing and requires a proactive and creative approach to improve the online shopping journey.
📋 Key Responsibilities
✅ Create an excellent shopping journey by optimizing filters, checking article information, and ensuring proper navigation
✅ Implement banners and promotional labels for the supported journey and translate marketing campaigns
✅ Analyze customer behavior and evaluate the performance of implemented banners
✅ Collaborate with various departments, including the purchasing department and other marketing channels
ASSUMPTION: The role requires a strong analytical mindset, creativity, and excellent communication skills to effectively collaborate with different teams and improve the shopping experience.
🎯 Required Qualifications
Education: Pursuing a relevant HBO degree, preferably in e-commerce, fashion, or online marketing
Experience: No relevant work experience required
Required Skills:
- Strong communication skills
- Team player attitude
- Proactive approach
- Analytical skills
- Creativity
Preferred Skills:
- Previous experience in e-commerce or marketing
- Fluency in Dutch and English
ASSUMPTION: While not explicitly stated, having a strong interest in fashion, home, beauty, or electronics products may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this internship is not provided. However, Wehkamp offers a competitive stage salary and additional benefits.
Benefits:
- A competitive stage salary
- Professional development opportunities in an inspiring and learning environment
- Valuable experience within a fast-growing organization
- Pleasure and team activities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for internships in the Netherlands, with additional benefits to enhance the learning experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on e-commerce and online shopping
Company Size: Medium (1,001-5,000 employees), providing a large and diverse work environment
Founded: 1952, with over 70 years of experience serving the Netherlands
Company Description:
- Wehkamp is a well-known online retailer offering a wide range of products, including fashion, home, beauty, and electronics
- The company aims to provide a beautiful, relevant, and carefully curated selection of products, assisting customers in making choices and ensuring fast delivery
- Wehkamp's distribution center serves millions of customers, contributing to its success in the Dutch market
Company Specialties:
- E-commerce and online shopping
- Webshop development and management
- Digital marketing
- Retail and technology
- Fashion, home, beauty, and electronics
Company Website: https://www.wehkampretailgroup.nl
ASSUMPTION: Wehkamp's extensive experience and wide range of products cater to diverse customer needs, making it an attractive employer for individuals interested in e-commerce and online retail.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Shop Marketing team and collaborate with various departments
Work Arrangement: Full-time, on-site, with opportunities for professional development and team activities
Growth Opportunities:
- Learning and developing marketing skills in an e-commerce environment
- Gaining practical experience in optimizing shopping journeys and analyzing customer behavior
- Building a professional network within the company and the industry
ASSUMPTION: This internship provides valuable experience and the opportunity to grow within the company, potentially leading to full-time employment after the internship period.
🌍 Location & Work Environment
Office Type: Modern distribution center and office space
Office Location(s): Zwolle, Overijssel, Netherlands
Geographic Context:
- Zwolle is a city in the province of Overijssel, located in the eastern part of the Netherlands
- The city offers a mix of urban and rural environments, with easy access to nature and cultural attractions
- Zwolle has a population of approximately 125,000 residents and is known for its historic city center and vibrant cultural scene
Work Schedule: Full-time (40 hours per week), with opportunities for team activities and professional development
ASSUMPTION: The location in Zwolle offers a pleasant work environment, with easy access to both urban and rural attractions, providing a good work-life balance for interns.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Shop Marketing team
- Decision and offer
Key Assessment Areas:
- Communication skills
- Creativity and problem-solving
- Analytical skills
- Teamwork and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for e-commerce and marketing in your application materials
- Prepare examples of your analytical and creative thinking to discuss during the interview
- Research Wehkamp and the Shop Marketing team to show your interest and understanding of the company
ATS Keywords: E-commerce, marketing, shopping journey, customer behavior, banner implementation, teamwork, collaboration, internship
ASSUMPTION: The application process may take up to 2 weeks, as the company aims to thoroughly evaluate each candidate's fit for the role and the team.
🛠️ Tools & Technologies
- E-commerce platforms (e.g., Magento, Shopify)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and tasks assigned during the internship.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Integrity
- Sustainability
Work Style:
- Dynamic and fast-paced environment
- Team-oriented and collaborative
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about e-commerce and online retail?
- Do you possess strong analytical and creative thinking skills?
ASSUMPTION: Wehkamp values employees who are customer-focused, collaborative, and committed to continuous learning and improvement, making these qualities essential for cultural fit.
⚠️ Potential Challenges
- Balancing multiple responsibilities and projects within the Shop Marketing team
- Adapting to a fast-paced and dynamic work environment
- Developing a strong understanding of Wehkamp's products and customer base within a short period
- Managing expectations and priorities across various departments and teams
ASSUMPTION: These challenges can be overcome by maintaining open communication, seeking guidance from team members, and demonstrating a proactive and adaptable approach to learning and growth.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role focuses specifically on optimizing the online shopping journey and analyzing customer behavior within an e-commerce context
- Wehkamp's extensive product range and customer base provide a unique opportunity to gain experience in a diverse retail environment
- This internship offers a clear path for professional development and growth within the company
ASSUMPTION: The unique focus on e-commerce shopping journeys and customer behavior analysis sets this internship apart from other marketing roles, providing valuable experience in a growing industry.
📝 Sample Projects
- Optimizing the navigation and filtering system for a specific product category
- Analyzing customer search behavior to improve product discoverability
- Evaluating the effectiveness of promotional banners and labels for a marketing campaign
ASSUMPTION: These sample projects are designed to provide interns with practical experience in optimizing the online shopping journey and analyzing customer behavior, contributing to their professional development.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship role in the first 30 days?
- How does the Shop Marketing team collaborate with other departments, such as the purchasing department and other marketing channels?
- What opportunities are there for professional development and growth within the company after the internship?
- How does Wehkamp support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your analytical and creative thinking to discuss during the interview
- Research Wehkamp and the Shop Marketing team to show your interest and understanding of the company
- Follow up on your application status within 2 weeks, as the company aims to provide a timely response
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
