Membership Growth & Funnel Optimisation Manager

📌 Core Information

🔹 Job Title: Membership Growth & Funnel Optimisation Manager

🔹 Company: SmartStay

🔹 Location: Philippines

🔹 Job Type: Contractor (Remote)

🔹 Category: Marketing & Growth

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Philippines)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through optimised sales funnels and membership growth strategies
• Managing and optimising ad campaigns across multiple platforms
• Improving customer engagement and lifetime value through effective marketing techniques
• Collaborating with the content team to create sellable digital products and cohesive messaging
• Continuously improving the tech ecosystem to enhance efficiency and revenue

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous testing to improve performance. The ideal candidate will be comfortable working remotely and collaborating with a distributed team.

📋 Key Responsibilities

✅ Increase revenue from Skool memberships, courses, and mentorship programs through optimised funnels

✅ Build and manage high-converting sales funnels to maximise customer lifetime value

✅ Develop and execute new revenue strategies to expand community monetisation

✅ Work alongside the content team to repurpose recordings into structured courses or other sellable digital products

✅ Work alongside the content team to ensure cohesive messaging and engagement

✅ Run Google, Meta, and TikTok ads, optimising for cost efficiency and conversions

✅ Build and test sales funnels, checkout flows, and pricing pages to improve conversion rates

✅ Run A/B tests on landing pages, email sequences, and course sales pages

✅ Implement data-driven improvements using tools like Google Analytics, Google Tag Manager, and Hotjar

✅ Write compelling sales page copy for courses, mentorships, and Skool memberships

✅ Develop email marketing campaigns to drive engagement, retention, and sales

✅ Execute and automate email sequences using System.io and/or Klaviyo

✅ Set up and manage automation workflows using Zapier, ManyChat, and System.io

✅ Ensure seamless CRM, email marketing, and payment integrations

✅ Continuously improve the tech ecosystem to enhance efficiency and revenue

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, organised, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in funnel optimisation, course sales, or community monetisation

Required Skills:

• Proven success in building and optimising high-converting funnels for online courses or businesses
• Strong experience in copywriting for sales pages and email marketing
• Hands-on experience with System.io for funnel execution
• Experience running and optimising Google, Meta, and TikTok ads
• Familiarity with Google Analytics, Google Tag Manager, and Hotjar
• Highly organised, proactive, and tech-savvy

Preferred Skills:

• Experience in marketing for SaaS products
• Fluency in Filipino (Tagalog) and English

ASSUMPTION: While not explicitly stated, familiarity with the Airbnb business model and the Philippine market may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: PHP 80,000 - 120,000 per month (Based on experience and market rates for similar roles in the Philippines)

Benefits:

• Flexible work hours and remote work arrangement
• Opportunities for professional growth and development
• Competitive compensation package

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the Philippines. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: SmartStay operates in the short-term rental and corporate housing market, focusing on providing high-quality accommodations for corporate clients and travellers.

Company Size: Small (11-50 employees) - This size allows for a more agile and flexible work environment, with opportunities for growth and impact.

Founded: 2021 - SmartStay is a relatively new company, offering opportunities for early-stage growth and development.

Company Description:

• SmartStay is a fast-growing membership-based community helping Airbnb hosts and rental entrepreneurs scale their businesses
• The company offers courses, mentorship programs, and automated learning systems to support its members
• SmartStay is founded by an entrepreneur who grew an Airbnb business to 75 apartments in under two years

Company Specialties:

• Airbnb business growth and management
• Short-term rental and corporate housing solutions
• Membership-based community and online learning platforms

Company Website: smartstay.me

ASSUMPTION: SmartStay's focus on growth and member success may result in a dynamic and fast-paced work environment, with opportunities for professional development.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a balance of strategic thinking and hands-on execution, with the opportunity to grow into a leadership position.

Reporting Structure: The Membership Growth & Funnel Optimisation Manager will report directly to the founder and work closely with the content team.

Work Arrangement: Remote (Philippines) - This role requires a strong focus on remote collaboration and communication, with the opportunity to work from anywhere in the Philippines.

Growth Opportunities:

• As SmartStay continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or move into a leadership role
• The ideal candidate will have the opportunity to work closely with the founder and learn from their entrepreneurial experience
• This role offers the chance to make a significant impact on the company's growth and success

ASSUMPTION: Given SmartStay's focus on growth and member success, the ideal candidate will be proactive, innovative, and able to thrive in a fast-paced environment.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.

Office Location(s): Philippines - The ideal candidate will be based in the Philippines and able to work remotely with a distributed team.

Geographic Context:

• The Philippines is an archipelagic country in Southeast Asia, with a diverse culture and a growing tech industry
• The cost of living in the Philippines is generally lower than in other Southeast Asian countries, offering a more affordable lifestyle
• The Philippines has a tropical climate, with warm temperatures year-round and a distinct wet and dry season

Work Schedule: Full-time (40 hours per week, flexible schedule) - The ideal candidate will be able to manage their time effectively and work independently, with a focus on delivering results rather than hours worked.

ASSUMPTION: The remote work arrangement may require the ideal candidate to be self-motivated, organised, and able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study
• Final interview with the founder
• Reference checks

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and collaboration skills
• Creativity and innovation
• Technical skills and industry knowledge

Application Tips:

• Highlight your experience with funnel optimisation, course sales, and community monetisation
• Include specific examples of your success in driving revenue growth and improving customer engagement
• Tailor your resume and cover letter to emphasise your relevant skills and experience
• Prepare for behavioural and situational interview questions that focus on your problem-solving skills and ability to work independently

ATS Keywords: Funnel Optimisation, Membership Growth, Monetisation Strategies, Sales Funnels, Google Ads, Meta Ads, TikTok Ads, Copywriting, Email Marketing, Automation, CRM Management, Data Analysis, A/B Testing, Course Sales, Tech Savvy, Community Engagement

ASSUMPTION: Given SmartStay's focus on growth and member success, the ideal candidate will be proactive, innovative, and able to thrive in a fast-paced environment.

🛠️ Tools & Technologies

• System.io
• Google Analytics
• Google Tag Manager
• Hotjar
• Zapier
• ManyChat
• Google Ads
• Meta Ads
• TikTok Ads

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Member-centric - Putting members' needs first and focusing on their success
• Innovation - Continuously seeking new and better ways to support members and drive growth
• Collaboration - Working together to achieve common goals and support each other's success

Work Style:

• Self-motivated and independent - Able to work effectively without constant supervision
• Data-driven - Using data and analytics to inform decision-making and improve performance
• Adaptable - Able to learn and adapt to new tools, technologies, and situations quickly

Self-Assessment Questions:

• Do you have a proven track record of driving revenue growth through optimised funnels and membership strategies?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you thrive in a fast-paced, dynamic environment and enjoy the challenge of continuous learning and improvement?

ASSUMPTION: The ideal candidate will be a strong cultural fit for SmartStay, with a passion for member success, innovation, and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working remotely and collaborating with a distributed team
• Keeping up with the fast-paced growth and evolution of the company
• Adapting to new tools, technologies, and situations quickly

ASSUMPTION: The ideal candidate will be proactive, organised, and able to manage multiple projects and priorities effectively, even in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Funnel Optimisation Specialist, but with a focus on membership growth and community monetisation
• Unlike traditional marketing roles, this position requires a strong focus on data-driven decision making and continuous testing to improve performance
• This role offers the opportunity to make a significant impact on the company's growth and success, with the potential for professional development and growth

ASSUMPTION: The ideal candidate will have experience in a similar role or a related field, with a strong track record of driving revenue growth and improving customer engagement.

📝 Sample Projects

• Optimising the sales funnel for a new course launch, resulting in a 20% increase in conversions
• Developing and executing a targeted email marketing campaign, leading to a 15% increase in engagement and a 10% increase in sales
• Implementing a new automation workflow, resulting in a 15% increase in efficiency and a 5% increase in revenue

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their success in driving revenue growth and improving customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does the content team collaborate with the marketing team, and what are the key priorities for this role?
• What are the biggest challenges facing the company, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions that demonstrate their interest in the role and their understanding of the company's goals and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience, with a focus on your success in driving revenue growth and improving customer engagement
• Prepare for the interview by researching the company and thinking about how your background and experience make you a strong fit for this role
• Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.