Membership & Marketing Director

📌 Core Information

🔹 Job Title: Membership & Marketing Director

🔹 Company: Penobscot Bay YMCA

🔹 Location: Rockport, Maine

🔹 Job Type: On-site, Full-time

🔹 Category: Community Services

🔹 Date Posted: May 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leadership of Membership and Marketing teams across two branches
• Driving membership growth, engagement, and retention through exceptional service and strategic initiatives
• Development and implementation of marketing campaigns across multiple communication channels
• Overseeing Welcome Center operations, event planning, and community engagement
• Collaboration with program staff to align offerings with community needs and enhance the overall member experience

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and customer service skills. The ideal candidate will have experience in marketing, customer service, and event planning, with a passion for people and a commitment to the YMCA's mission.

📋 Key Responsibilities

✅ Drive membership acquisition, retention, and engagement through exceptional service, strategic initiatives, and data-informed decision-making

✅ Lead membership marketing strategies, creating and distributing promotional materials across multiple communication channels

✅ Oversee Welcome Center operations, ensuring a responsive, friendly environment and providing shift coverage as needed

✅ Plan and execute membership events and social responsibility drives/efforts, representing the YMCA at community functions

✅ Provide leadership to Membership and Marketing teams, recruiting, scheduling, supervising, and mentoring staff and volunteers

✅ Participate in budget planning and manage departmental operations within approved financial guidelines

ASSUMPTION: This role requires a strong work ethic, with the ability to work independently and manage multiple projects and events with competing deadlines. The ideal candidate will be self-directed, detail-oriented, and able to relate effectively to diverse groups of people.

🎯 Required Qualifications

Education: Bachelor's degree in an applicable field, or an equivalent combination of education and experience

Experience: At least 2 years of applicable experience in marketing, customer service, and event planning

Required Skills:

• Exemplary customer service and written communication skills
• Previous supervisory experience in a customer service role
• Excellent personal computer skills and expertise with standard software (Google Suite, MS Office Suite)
• Strong time management skills and ability to plan, coordinate, and manage multiple projects and events
• Sound judgment and problem-solving skills to handle safety concerns and unexpected incidents
• Ability to relate effectively to diverse groups of people

Preferred Skills:

• Design and digital marketing experience (Canva, social media) or demonstrated ability to quickly master new digital marketing platforms
• YMCA Team Leader certification

ASSUMPTION: While a bachelor's degree is preferred, the company may consider candidates with equivalent experience. Previous experience in the nonprofit sector or with the YMCA is a plus but not required.

💰 Compensation & Benefits

Salary Range: $57,500 - $62,500 per year

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer contribution
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• YMCA membership and program discounts

Working Hours: Full-time, with evening and weekend shift coverage required

ASSUMPTION: The salary range provided is based on industry standards for a Director of Membership and Marketing role in the nonprofit sector. Benefits may vary based on full-time or part-time employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Community Services, with a focus on youth development, healthy living, and social responsibility

Company Size: 51-200 employees, providing a mid-sized organization with opportunities for growth and collaboration

Founded: 1915, with a rich history of serving the Penobscot Bay community

Company Description:

• Penobscot Bay YMCA is a cornerstone of the healthy community, fostering partnerships, providing programs and services, and promoting youth development, healthy living, and social responsibility to improve the quality of life for everyone
• The YMCA is a nonprofit organization, guided by its mission to strengthen the community through youth development, healthy living, and social responsibility
• The YMCA offers a wide range of programs and services, including fitness and recreation, childcare and youth development, and community outreach initiatives

Company Specialties:

• Healthy Living: Fitness, recreation, and wellness programs for all ages
• Youth Development: Childcare, after-school programs, and youth sports
• Social Responsibility: Community outreach initiatives, volunteer opportunities, and advocacy for social causes

Company Website: http://www.penbayymca.org/

ASSUMPTION: Penobscot Bay YMCA is a well-established organization with a strong commitment to its mission and community. The ideal candidate will be passionate about the YMCA's values and eager to contribute to its ongoing success.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and advancement within the organization

Reporting Structure: The Membership & Marketing Director reports directly to the CEO and works closely with department heads and program directors across both branches

Work Arrangement: On-site, full-time position, with evening and weekend shift coverage required

Growth Opportunities:

• Advancement to a senior leadership role within the organization
• Expansion of responsibilities to include additional departments or programs
• Professional development and training opportunities to enhance skills and knowledge

ASSUMPTION: The ideal candidate will be a self-starter with a strong work ethic, able to manage multiple projects and events with competing deadlines. They will also be a collaborative team player, able to work effectively with staff and volunteers across various departments.

🌍 Location & Work Environment

Office Type: The Penobscot Bay YMCA has two branch locations, in Rockport and Rockland, Maine

Office Location(s): 116 Union Street, Rockport, ME 04856 and 12 Water St, Rockland, ME 04841

Geographic Context:

• Rockport and Rockland are coastal communities in midcoast Maine, offering a mix of urban and rural environments with easy access to outdoor recreation and cultural attractions
• The YMCA serves a diverse population, including families, seniors, and individuals from various socioeconomic backgrounds
• The organization is committed to creating an inclusive and welcoming environment for all members and staff

Work Schedule: Full-time, with evening and weekend shift coverage required. The ideal candidate will be flexible and adaptable, able to work a varied schedule as needed

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment, with the ability to adapt to changing priorities and manage multiple tasks simultaneously.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or department heads
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Customer service skills and experience
• Marketing and event planning expertise
• Leadership and management abilities
• Alignment with the YMCA's mission and values
• Problem-solving skills and adaptability

Application Tips:

• Highlight relevant experience in marketing, customer service, and event planning
• Demonstrate a strong commitment to the YMCA's mission and values
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the organization

ATS Keywords: Membership growth, marketing strategy, customer service, event planning, team leadership, data analysis, community engagement, nonprofit, YMCA

ASSUMPTION: The ideal candidate will be proactive and engaged throughout the application and interview process, taking the initiative to ask questions and demonstrate their fit for the role.

🛠️ Tools & Technologies

• Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Canva (for graphic design and marketing materials)
• Daxko (for membership management and CRM)
• Constant Contact (for email marketing)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, or be willing to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Caring: Show a sincere interest in others, and do whatever it takes to make sure that everyone in our community has the opportunity to learn, grow, and thrive
• Honesty: Be truthful in all interactions, and create a culture of transparency and accountability
• Respect: Treat everyone with kindness and consideration, and foster an inclusive environment where everyone feels valued and appreciated

Work Style:

• Collaborative: Work effectively with others to achieve common goals and create a positive work environment
• Adaptable: Be flexible and responsive to changing priorities and circumstances, and embrace a growth mindset
• Customer-focused: Prioritize the needs and preferences of members and stakeholders, and strive to exceed expectations in all interactions

Self-Assessment Questions:

• How do you demonstrate your commitment to the YMCA's mission and values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in priorities or circumstances? How did you handle it, and what was the outcome?
• How do you approach building and maintaining effective working relationships with diverse teams and stakeholders?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the Penobscot Bay YMCA, aligning with the organization's values and work style preferences.

⚠️ Potential Challenges

• Managing multiple projects and events with competing deadlines
• Working evenings and weekends as needed to provide shift coverage
• Adapting to a fast-paced, dynamic work environment
• Balancing the demands of marketing, customer service, and event planning with limited resources

ASSUMPTION: The ideal candidate will be proactive and resourceful, able to manage multiple priorities and adapt to changing circumstances with a positive attitude.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on customer service and event planning, in addition to marketing strategy and execution
• As a nonprofit organization, the Penobscot Bay YMCA has limited resources for marketing and outreach, requiring the ideal candidate to be creative and strategic in their approach
• This role offers the opportunity to work closely with department heads and program directors, contributing to the overall success of the organization and its mission

ASSUMPTION: The ideal candidate will be drawn to the unique challenges and opportunities presented by this role, and eager to contribute to the YMCA's ongoing success.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to promote a new youth development program
• Planning and coordinating a community-wide event to raise awareness and funds for the YMCA's social responsibility initiatives
• Analyzing membership data to identify trends and opportunities for growth, and developing targeted strategies to improve member engagement and retention

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to manage multiple priorities and adapt to changing circumstances.

❓ Key Questions to Ask During Interview

• How does the YMCA support the professional development and growth of its employees?
• What are the biggest challenges facing the Penobscot Bay YMCA, and how can this role contribute to addressing them?
• How does the YMCA engage with and serve its diverse community, and what opportunities are there for the Membership & Marketing Director to contribute to this effort?
• What are the key priorities for the first 90 days in this role, and how can I best support a smooth transition?
• How does the YMCA foster a culture of collaboration and teamwork, and what steps can I take to contribute to this environment?

ASSUMPTION: The ideal candidate will be proactive and engaged during the interview process, asking thoughtful questions that demonstrate their interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the role and the YMCA's mission
• Prepare for your interview by researching the YMCA and practicing common interview questions and responses
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
• If selected for the final round, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.