📌 Core Information
🔹 Job Title: Membership Marketing Executive
🔹 Company: Frasers Group
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the Membership Marketing Manager to execute and manage customer journeys and membership programs
- Driving member engagement, value, and retention through data-driven insights and tailored experiences
- Working cross-functionally with brand, digital marketing, CRM, and design teams to leverage marketing channels and ensure seamless alignment of membership initiatives
- Continuously improving member experiences and identifying opportunities to reduce friction and increase active member rates
- Supporting the Manager in monitoring and measuring program effectiveness and providing actionable insights to optimize performance
ASSUMPTION: This role requires a strong focus on customer-centric marketing strategies and cross-functional collaboration to drive membership program success.
📋 Key Responsibilities
✅ Collaborate with the Membership Marketing Manager to execute and manage customer journeys and membership programs
✅ Drive member engagement, value, and retention through data-driven insights and tailored experiences
✅ Work cross-functionally with brand, digital marketing, CRM, and design teams to leverage marketing channels and ensure seamless alignment of membership initiatives
✅ Continuously improve member experiences and identify opportunities to reduce friction and increase active member rates
✅ Support the Manager in monitoring and measuring program effectiveness and providing actionable insights to optimize performance
✅ Help define the proposition, benefits, and rewards, and customer segmentation
✅ Continuously improve and iterate rewards and benefits, and onboard relevant brand partnerships
✅ Work with the Manager to manage the future membership roadmap and roll out to other brands
✅ Utilize data-driven insights to identify customer needs and preferences, tailoring offerings accordingly
✅ Work on membership collateral and T&Cs, ensuring all documentation is kept up to date with new initiatives
✅ Collaborate with cross-functional teams to ensure cohesive communication and seamless integration and execution of the loyalty program with other business operations
✅ Monitor and measure the effectiveness of the loyalty program and provide actionable insights to optimize program effectiveness
✅ Have exposure to the budget for the loyalty program, ensuring efficient allocation of resources to maximize ROI
ASSUMPTION: This role requires a high level of collaboration, data analysis, and continuous improvement to drive membership program success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing or a related field, with exposure to loyalty or membership programs preferred
Required Skills:
- Proven experience in marketing or a related field, with exposure to loyalty or membership programs preferred
- Detail-oriented with strong organizational skills to execute complex membership marketing campaigns effectively
- Collaborative mindset, capable of working with various teams to deliver exceptional membership experiences
- Familiarity with marketing automation tools and CRM systems is a plus
- Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders
- Passionate about creating engaging and valuable experiences for customers through membership initiatives
Preferred Skills:
- Experience with data analysis and customer segmentation
- Knowledge of the retail industry and relevant brands
- Fluency in additional languages
ASSUMPTION: Candidates with relevant experience in loyalty or membership programs and strong organizational skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Based on industry standards for a Marketing Executive role with 2-5 years of experience in the retail sector)
Benefits:
- Reward, Recognition, and Opportunities (Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect)
- Employee Welfare (Frasers Fit, Retail Trust)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Executive role with 2-5 years of experience in the retail sector. Benefits are comprehensive and focus on employee recognition, growth, and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically sports, premium, and luxury brands
Company Size: 10,001+ employees, offering a large and diverse work environment with ample growth opportunities
Founded: 1982, with a rich history and established brand portfolio
Company Description:
- Frasers Group is a global powerhouse in the retail industry, offering a collection of iconic brands such as Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
- The company is known for pushing the boundaries of traditional retail environments and future-proofing its business to create a shopping experience fit for the future
- Frasers Group is committed to elevating the lives of its customers by providing access to the world's best brands and experiences
Company Specialties:
- Sports, premium, and luxury retail
- Brand diversification and elevation
- Digital innovation and unique store experiences
Company Website: http://frasers.group
ASSUMPTION: Frasers Group is a well-established retailer with a diverse brand portfolio, focusing on providing exceptional customer experiences through digital innovation and unique store environments.
📊 Role Analysis
Career Level: Early to mid-career, with opportunities for growth and progression within the marketing department and across the broader organization
Reporting Structure: Reports directly to the Membership Marketing Manager, with exposure to cross-functional teams and senior leadership
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future
Growth Opportunities:
- Progression within the marketing department, such as advancement to a Senior Marketing Executive or Manager role
- Expansion into other areas of the business, such as brand management, digital marketing, or CRM
- Opportunities to work on high-impact projects and initiatives, driving significant business growth and impact
ASSUMPTION: This role offers strong growth potential, both within the marketing department and across the broader organization, for candidates who demonstrate exceptional performance and align with the company's core values.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB
Geographic Context:
- London, England, United Kingdom
- Central location with easy access to public transportation
- Vibrant city with numerous cultural, entertainment, and dining options
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work in the future
ASSUMPTION: The office environment is modern and collaborative, with a focus on employee well-being and comfort. The location offers easy access to public transportation and numerous cultural, entertainment, and dining options.
💼 Interview & Application Insights
Typical Process:
- Initial review of applications by the Recruitment Team
- Behaviorally-focused first-stage interview with the Recruiter, focusing on cultural alignment and values
- Technical interviews with the Hiring Manager and wider team, including a presentation or task to assess skills
Key Assessment Areas:
- Alignment with company culture and values
- Marketing and customer engagement skills
- Data analysis and interpretation abilities
- Cross-functional collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the retail industry and Frasers Group's brand portfolio
- Prepare examples of successful marketing campaigns or initiatives you've worked on, focusing on customer engagement and data-driven insights
ATS Keywords: Membership Marketing, Loyalty Programs, Customer Engagement, Data Analysis, Marketing Campaigns, Cross-Functional Collaboration, Retail Industry
ASSUMPTION: The interview process is designed to assess candidates' cultural fit, marketing skills, and data analysis abilities, with a focus on behavioral and technical interviews.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- CRM systems (e.g., Salesforce, Microsoft Dynamics, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The role requires proficiency in marketing automation tools, CRM systems, and data analysis tools to drive membership program success.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it and back yourself
- Be relevant
Work Style:
- Collaborative and cross-functional
- Data-driven and customer-centric
- Agile and adaptable
Self-Assessment Questions:
- Do you have experience working in a collaborative, cross-functional environment?
- Are you comfortable using data-driven insights to inform marketing strategies and improve customer experiences?
- Do you thrive in an agile and adaptable work environment?
ASSUMPTION: Candidates who align with Frasers Group's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple customer journeys and membership programs simultaneously
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and best practices in membership marketing
- Balancing data-driven insights with creative and innovative marketing strategies
ASSUMPTION: This role presents unique challenges related to managing multiple customer journeys, collaborating with cross-functional teams, and staying up-to-date with industry trends and best practices.
📈 Similar Roles Comparison
- This role differs from other marketing executive positions in its focus on membership marketing and customer engagement strategies
- Industry-specific context: Retail, with a focus on sports, premium, and luxury brands
- Career path comparison: Early to mid-career, with opportunities for growth and progression within the marketing department and across the broader organization
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing executive positions, with a focus on membership marketing and customer engagement strategies in the retail industry.
📝 Sample Projects
- Developing and executing a customer journey mapping project to improve member engagement and retention
- Collaborating with the digital marketing team to create targeted and personalized marketing campaigns for members
- Working with the CRM team to segment customers and tailor membership benefits and rewards based on data-driven insights
ASSUMPTION: These sample projects demonstrate the data-driven and collaborative nature of the role, focusing on improving member engagement, retention, and personalization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach innovation and continuous improvement in its membership marketing strategies?
- What are the most rewarding aspects of working at Frasers Group, according to current employees?
ASSUMPTION: These interview questions are designed to provide insight into the team structure, company culture, performance metrics, and employee experiences at Frasers Group.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or initiatives you've worked on, focusing on customer engagement and data-driven insights
- Prepare for a behavioral-focused first-stage interview with the Recruiter, focusing on cultural alignment and values
- Prepare for technical interviews with the Hiring Manager and wider team, including a presentation or task to assess skills
- Follow up with the Recruitment Team after the interview to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
