📌 Core Information
🔹 Job Title: Membership Marketing Executive
🔹 Company: Frasers Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day WFH)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with 1 day remote
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the Membership Marketing Manager to execute and manage membership customer journeys
- Driving member engagement, value, and retention through continuous improvement of member experience
- Working with cross-functional teams to leverage marketing channels effectively for membership acquisition and engagement
- Utilizing data-driven insights to tailor customer journeys and optimize program effectiveness
ASSUMPTION: This role is integral to the launch and growth of membership programs across multiple brands within Frasers Group, requiring a balance of collaboration, data analysis, and creative problem-solving.
📋 Key Responsibilities
✅ Collaborate with the Membership Marketing Manager to execute and manage membership customer journeys, driving member engagement, value, and retention
✅ Continuously improve the member experience, identifying opportunities to reduce friction in activation of rewards and increase active member rates
✅ Collaborate with brand, digital marketing, and CRM teams to leverage all marketing channels effectively, driving membership acquisition and engagement
✅ Utilize data-driven insights to identify customer needs and preferences, helping to tailor the customer journeys accordingly
✅ Work closely with brand and design teams to generate membership-specific content across digital and offline channels, as well as planning and executing events and experiences
✅ Monitor and measure the effectiveness of the loyalty programme, providing actionable insights to optimize programme effectiveness
✅ Help define the proposition, benefits, and rewards, and customer segmentation
✅ Work on membership collateral and T&Cs and FAQs, ensuring all documentation is kept up to date with new initiatives
✅ Own and manage email and mobile app calendar for membership, aligning with wider teams to support business objectives
✅ Responsible for the briefing, creative, segmentation, scheduling, and delivery of all membership email and mobile app notifications
✅ Deliver weekly and monthly reports focusing on email and mobile app notification performance, feeding results back to the wider business
✅ Work with the wider CRM Team when and where support is needed to brief, create, segment, schedule, and deliver non-membership email and mobile app notifications
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage complex membership marketing campaigns and collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-2 years of experience in marketing or a related field, with exposure to loyalty or membership programs preferred (CRM experience is a must have as an alternative)
Required Skills:
- Detail-oriented with strong organizational skills to execute complex membership marketing campaigns effectively
- Collaborative mindset, capable of working with various teams to deliver exceptional membership experiences
- Familiarity with marketing automation tools and CRM systems, especially Emarsys
- Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders
- Passionate about creating engaging and valuable experiences for customers through membership initiatives
Preferred Skills:
- Experience with membership or loyalty programs
- Familiarity with data analysis tools and techniques
- Event planning and management experience
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, given the nature of the responsibilities and the need to communicate effectively with various teams and stakeholders.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for a Marketing Executive role with 1-2 years of experience in London)
Benefits:
- Reward, Recognition, and Opportunities (Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect)
- Employee Welfare (Frasers Fit, Retail Trust)
Working Hours: Full-time (40 hours per week), with a flexible work arrangement of 4 days in the office and 1 day working from home
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role with 1-2 years of experience in London. The actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on sports, premium, and luxury brands
Company Size: 10,001+ employees, operating as a global powerhouse with multiple brands under its umbrella
Founded: 1982, starting as a small store in Maidenhead and growing into a global retail leader
Company Description:
- Frasers Group is a collection of the world’s most iconic brands, including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
- The company believes in pushing the boundaries of traditional retail environments and future-proofing its business to create a shopping experience fit for purpose for many more years to come
- Frasers Group is not afraid to strive forward and change the way the industry operates, diversifying its portfolio and elevating stores
Company Specialties:
- Sports retail
- Premium and luxury brands
- E-commerce and omnichannel retail
- Brand diversification and innovation
Company Website: http://frasers.group
ASSUMPTION: Frasers Group operates in a competitive and dynamic retail environment, requiring employees to be adaptable, innovative, and customer-focused.
📊 Role Analysis
Career Level: Entry to mid-level marketing role, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the Membership Marketing Manager and works collaboratively with various teams, including brand, digital marketing, CRM, and design teams
Work Arrangement: Hybrid, with 4 days in the office and 1 day working from home
Growth Opportunities:
- Progression within the marketing department or other departments within the company
- Expansion of responsibilities and leadership opportunities as the membership program grows and evolves
- Potential to work on multiple brands within the Frasers Group portfolio
ASSUMPTION: This role offers significant growth potential, as the membership program is a new and expanding initiative within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with multiple brands under one roof
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB
Geographic Context:
- London is a major global city with a vibrant retail industry and a diverse range of cultural, social, and professional opportunities
- The office is located in the West End, close to public transportation and various amenities
- The area is known for its fashion, entertainment, and dining options
Work Schedule: Full-time, with a flexible work arrangement of 4 days in the office and 1 day working from home
ASSUMPTION: The office environment is likely to be dynamic, collaborative, and fast-paced, reflecting the company's growth and expansion.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- 1-way video interview via Hinterview, focusing on behavioral questions and alignment with company culture and values
- Two further interview stages with the Hiring Manager, including a technical task
Key Assessment Areas:
- Problem-solving skills and ability to manage complex projects
- Collaboration and communication skills
- Data analysis and interpretation skills
- Creativity and innovation in membership marketing strategies
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Demonstrate your understanding of membership marketing strategies and your ability to drive engagement and retention
- Showcase your ability to work effectively with cross-functional teams and manage multiple projects simultaneously
ATS Keywords: Membership Marketing, Loyalty Programs, Customer Engagement, Marketing Automation, CRM, Data Analysis, Event Planning, Collaboration, Marketing Executive
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Emarsys (CRM and marketing automation platform)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
ASSUMPTION: The tools and technologies listed are subject to change and may be updated based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it and back yourself
- Be relevant
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and results-focused
Self-Assessment Questions:
- How do you approach thinking outside the box and challenging the status quo in your work?
- Can you provide an example of a time when you took ownership of a project and delivered exceptional results?
- How do you ensure that your work is relevant to both internal and external stakeholders, and how do you adapt your approach when faced with changing priorities or feedback?
ASSUMPTION: Frasers Group values employees who are forward-thinking, proactive, and adaptable, with a strong sense of ownership and a commitment to delivering exceptional results.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability
- Collaborating effectively with various teams and stakeholders, requiring strong communication and interpersonal skills
- Navigating a large, complex organization with multiple brands and departments
ASSUMPTION: These challenges are inherent to working in a large, growing retail organization and can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is unique within Frasers Group, as it focuses specifically on membership marketing and is integral to the launch and growth of membership programs across multiple brands
- Compared to other marketing roles within the company, this position requires a higher level of collaboration and cross-functional teamwork, as well as a strong focus on data-driven insights and customer engagement
- Career progression in this role may involve expanding responsibilities, taking on leadership positions, or transitioning to other marketing or management roles within the company
ASSUMPTION: This role offers a unique opportunity to specialize in membership marketing and contribute significantly to the growth and success of Frasers Group's membership programs.
📝 Sample Projects
- Developing and executing a comprehensive membership acquisition and engagement strategy, leveraging multiple marketing channels and data-driven insights
- Planning and executing membership-specific events and experiences, both in-store and virtually, to drive customer engagement and retention
- Collaborating with brand and design teams to create membership-specific content and collateral, ensuring consistent branding and messaging across all touchpoints
ASSUMPTION: These sample projects reflect the diverse and collaborative nature of the role, requiring strong project management skills, creativity, and a data-driven approach.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the membership program and the key priorities for the first 90 days in this role?
- How does this role fit into the broader marketing strategy for Frasers Group, and how will my work contribute to the company's overall goals and objectives?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
- How does Frasers Group support the professional development and growth of its employees, particularly in marketing roles?
- What are the biggest challenges facing the membership program, and how can this role help address and overcome them?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth and development within Frasers Group.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/FrasersGroup/744000055376636-membership-marketing-executive
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements, with a focus on membership marketing, loyalty programs, and customer engagement
- Prepare for the 1-way video interview by practicing your responses to behavioral questions and demonstrating your alignment with Frasers Group's culture and values
- If invited to the subsequent interview stages, be prepared to complete a technical task that showcases your skills and understanding of the role's responsibilities
- Follow up with the Recruitment Team one week after your interview to inquire about the status of your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
