📌 Core Information
🔹 Job Title: Membership Marketing Manager
🔹 Company: Association for Talent Development (ATD)
🔹 Location: Alexandria, Virginia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-7 years
🔹 Remote Status: Hybrid (4 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing membership acquisition and retention campaigns
- Managing various marketing campaigns from ideation to execution
- Analyzing member behavior and performance trends to optimize marketing programs
- Coordinating marketing needs for ATD chapters
- Working within a Marketing team to execute an overarching organizational strategy
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop a comprehensive membership marketing strategy, including product value propositions and promotional plans to grow membership across key audiences and retain base members
✅ Develop creative and innovative campaigns that drive action, engagement, and advocacy among key audiences
✅ Analyze member behavior and performance trends to optimize marketing programs and identify key areas of growth
✅ Manage a variety of simultaneous campaigns from ideation to execution across paid, owned, and earned channels
✅ Coordinate marketing needs for ATD chapters
✅ Use analytics to identify key areas of growth and optimize cost per acquisition
✅ Demonstrate excellent project management skills, including external vendor management
✅ Manage a Membership Marketing Specialist and work within a Marketing team to execute an overarching organizational strategy
ASSUMPTION: This role requires strong leadership, communication, and project management skills to manage campaigns and teams effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related field, highly preferred
Experience: At least 5-7 years’ experience in membership or subscription marketing, with a focus on customer-centric audience marketing
Required Skills:
- Proven leadership and product marketing capabilities
- Experience with customer-centric audience marketing and analyzing data related to specific customer segments
- Ability to set up and execute multi-faceted campaigns across various channels
- Excellent written and verbal communication skills
- Proven organizational, project management, and leadership skills
Preferred Skills:
- Subscription and direct mail experience
- Experience executing successful influencer strategies
ASSUMPTION: Candidates with a strong background in membership marketing and a proven track record of driving growth and retention will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-7 years of experience in the DC metro area)
Benefits:
- Medical, dental, and vision benefits
- Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
- 403(b) plan with 6% company match and immediate vesting on employee contributions
- Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
- Flexible Spending and Health Savings accounts
- Free Headspace membership
- Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
- Tuition Assistance
- Wellness library and events (virtual and in-person)
- Life insurance
- Accident, critical illness, and hospital indemnity
- Company paid Teladoc visits
- Short- and long-term disability
- Pet insurance
- Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-7 years of experience in the DC metro area. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: 51-200 employees
Founded: 1943
Company Description:
- ATD is the world’s largest association dedicated to those who develop talent in organizations
- ATD supports the work of professionals locally in more than 125 chapters and globally through strategic partners and networks
- ATD offers a wide range of professional development opportunities, additional paid time off, and an annual Employee Learning Week
Company Specialties:
- Talent Development
- Training and Development
- Training Competency
- Workforce Development
- Mobile Learning
- Human Performance Improvement
- Career Development
- Learning Technologies
- Instructional Design
- Human Capital
- Global HRD
- Sales Enablement
- Knowledge Management
Company Website: www.td.org
ASSUMPTION: ATD is a well-established organization with a strong focus on professional development and employee well-being.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Director of B2C Marketing
Work Arrangement: Hybrid (4 days in-office)
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing team
- Opportunities for professional development and career advancement within ATD
- Potential to work on global initiatives and collaborate with international teams
ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: Recently remodeled office in the heart of Old Town Alexandria
Office Location(s): 1640 King Street, Alexandria, VA 22314, US
Geographic Context:
- Alexandria is located just outside Washington, D.C., offering a mix of urban and suburban living
- Old Town Alexandria is a historic district with a vibrant dining and entertainment scene
- The office is conveniently located near the King Street Metro station and the Potomac River
Work Schedule: Full-time (40 hours per week) with the potential for more hybrid-time after the first quarter
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with the Director of B2C Marketing
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Project management and leadership skills
- Cultural fit and alignment with ATD's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and campaign ideas for growing membership
- Showcase your data analysis and interpretation skills with specific examples from previous roles
- Demonstrate your project management and leadership skills with examples of successful campaigns you've managed
- Research ATD's mission, values, and company culture to show your alignment and fit
ATS Keywords: Membership Marketing, Campaign Management, Data Analysis, Project Management, Leadership, Marketing Strategy, Customer Centric, B2B Marketing, B2C Marketing, Team Collaboration, Analytical Skills
ASSUMPTION: ATD uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Google AdWords
- Facebook
- LinkedIn
- Instagram
- Portfolio
- Direct mail
- ATD's in-house graphic design team
ASSUMPTION: This role requires proficiency in various marketing channels and tools, as well as the ability to work with an in-house graphic design team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Inclusion
Work Style:
- Dynamic and fast-paced
- Data-driven and insight-focused
- Creative and innovative
- Collaborative and team-oriented
- Entrepreneurial spirit
Self-Assessment Questions:
- How do you approach developing and executing marketing strategies that drive action and engagement?
- Can you provide an example of a time when you analyzed member behavior and performance trends to optimize marketing programs?
- How do you manage multiple campaigns simultaneously, from ideation to execution?
- How do you collaborate with an in-house graphic design team to bring creative requests to life?
- How do you balance working in a fast-paced, data-driven environment with maintaining a strong work-life balance?
ASSUMPTION: ATD values candidates who are innovative, forward-thinking, and data-driven, with a strong entrepreneurial spirit and team player attitude.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong time management and organizational skills
- Working in a fast-paced environment may require adaptability and the ability to prioritize tasks effectively
- Analyzing member behavior and performance trends may require strong data analysis and interpretation skills
- The hybrid work arrangement may require self-motivation and discipline when working remotely
ASSUMPTION: This role may present challenges related to time management, adaptability, data analysis, and remote work discipline.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on membership acquisition and retention
- ATD's global presence and extensive membership base offer unique opportunities for growth and impact
- Career progression in this role may lead to leadership positions within the Marketing team or broader organizational strategy
ASSUMPTION: This role offers unique opportunities for growth and impact within a global organization, with potential for career progression into leadership positions.
📝 Sample Projects
- Developing and executing a targeted campaign to increase membership among young professionals
- Analyzing member data to identify trends and optimize marketing programs for specific segments
- Managing a campaign to engage and retain existing members through personalized communication and offers
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the Membership Marketing Manager role, focusing on growth, retention, and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current membership acquisition and retention strategies, and how this role will contribute to their evolution?
- How does the Marketing team collaborate with other departments, such as Sales or Product, to drive overall organizational strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ATD support the professional development and growth of its Marketing team members?
- What are the biggest challenges facing the Membership Marketing team currently, and how can this role help address them?
ASSUMPTION: These key questions help applicants understand the role's priorities, team dynamics, and growth opportunities, as well as the organization's challenges and how they can contribute to solutions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching ATD's mission, values, and company culture, and developing your marketing strategy and campaign ideas
- Practice your data analysis and interpretation skills with specific examples from previous roles
- Demonstrate your project management and leadership skills with examples of successful campaigns you've managed
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
