Membership Marketing Project Coordinator

📌 Core Information

🔹 Job Title: Membership Marketing Project Coordinator

🔹 Company: Trout Unlimited

🔹 Location: Arlington, Virginia, United States

🔹 Job Type: Hybrid (75-80% remote)

🔹 Category: Non-profit Organizations

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (1-2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Executing fundraising and membership marketing campaigns via direct mail, email, digital, and social media.
• Building member engagement and improving the member experience to enhance retention and donations.
• Overseeing cultivation emails, premium purchases, and collaborating with the Associate Director to ensure integrated messaging.
• Managing direct marketing message schedules, working with vendors, and ensuring accurate data for all solicitations.

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on strategic planning and tactical execution to drive membership growth and engagement.

📋 Key Responsibilities

✅ Execute renewal, acquisition, and fundraising appeals using direct-mail, email, digital marketing, and online forms.

✅ Assist in membership and fundraising reporting.

✅ Manage direct marketing message schedules to ensure strict adherence to dates.

✅ Work with printers and mailers to produce direct mail solicitations, and with email and web teams to create digital content.

✅ Collaborate with the social media team to execute posts supporting acquisition, renewal, and donation campaigns.

✅ Ensure accurate data for all solicitations and correspondence data loading into databases for reporting and tracking purposes.

✅ Review and assist in data hygiene processes and facilitate data transfers to vendors.

✅ Provide proofreading and testing support as needed, and review pricing/bids and print/mail purchase orders.

✅ Help manage premium inventory.

ASSUMPTION: This role involves managing multiple projects and deadlines simultaneously, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field

Experience: At least 3 years of relevant experience in direct response fundraising or a related field

Required Skills:

• Proven ability to think strategically, tactically, and creatively
• Excellent written and oral communication skills
• Strong analytical skills and attention to detail
• Knowledge of direct marketing, email, direct mail, and digital advertising
• Knowledge of non-profit marketing best practices
• Experience with membership databases, inventory management systems, email tools (Higher Logic), web analytics tools (e.g., Google Analytics), Google AdWords, SurveyMonkey, and Microsoft Office

Preferred Skills:

• Knowledge of netFORUM database
• Passion for conservation and/or fishing

ASSUMPTION: While a background in non-profit marketing is desirable, candidates from other industries with transferable skills may also be considered.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 per year (based on industry standards for mid-level marketing roles in the non-profit sector in Arlington, VA)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Trout Unlimited operates in the non-profit sector, focusing on coldwater fisheries conservation, protection, and restoration.

Company Size: Trout Unlimited has 201-500 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.

Founded: 1959, with a rich history of conservation efforts and a strong commitment to its mission.

Company Description:

• Trout Unlimited is dedicated to conserving, protecting, and restoring North America's coldwater fisheries and their watersheds.
• The organization brings together diverse interests to care for and recover rivers and streams, ensuring that future generations can enjoy wild and native trout and salmon.
• Trout Unlimited has more than 300,000 members and supporters organized into over 400 chapters and councils nationwide.

Company Specialties:

• Trout and salmon conservation
• Fishing and coldwater fisheries
• Youth education and veterans services
• Fly fishing and steelhead conservation
• Wild and native fish conservation
• Trout in the Classroom and State of the Trout Report

Company Website: http://www.tu.org

ASSUMPTION: Trout Unlimited's mission-driven approach creates a unique work environment focused on conservation and community engagement.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Associate Director, Membership Marketing Strategy, and may oversee junior team members or interns.

Work Arrangement: Hybrid (75-80% remote, with 1-2 office days per week in Arlington, VA)

Growth Opportunities:

• Potential advancement to senior roles within the marketing department or related fields.
• Expanding skills and expertise in non-profit marketing, fundraising, and campaign management.
• Increased involvement in conservation initiatives and community engagement.

ASSUMPTION: This role offers opportunities for professional growth and development within the organization and the broader non-profit sector.

🌍 Location & Work Environment

Office Type: Trout Unlimited's headquarters is located in Arlington, VA, with a hybrid work arrangement allowing for remote work.

Office Location(s): 1777 N. Kent St. Suite 100, Arlington, VA 22209-2404, US

Geographic Context:

• Arlington, VA, is part of the Washington, D.C. metropolitan area, offering a mix of urban and suburban living.
• The region is known for its rich history, cultural attractions, and outdoor recreation opportunities.
• Arlington has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate remote work and personal needs.

ASSUMPTION: The hybrid work arrangement provides a balance between collaboration and independent work, fostering a productive and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit.
• In-depth interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations.
• Skills assessment or case study to evaluate problem-solving and analytical skills.
• Final interview with senior leadership to discuss career growth and company culture.

Key Assessment Areas:

• Strategic thinking and planning
• Campaign management and execution
• Data analysis and reporting
• Communication and collaboration skills
• Adaptability and problem-solving

Application Tips:

• Highlight relevant experience and skills, emphasizing transferable skills from other industries.
• Tailor your resume and cover letter to demonstrate a strong fit with Trout Unlimited's mission and values.
• Prepare examples of successful marketing campaigns or projects, emphasizing results and impact.
• Research Trout Unlimited's initiatives and be prepared to discuss how your skills and passion align with their mission.

ATS Keywords: Direct marketing, email marketing, digital advertising, fundraising, project management, data analysis, communication, non-profit marketing, membership databases, inventory management, web analytics, Microsoft Office, social media, creative thinking, strategic thinking

ASSUMPTION: Trout Unlimited's hiring process is designed to assess both technical skills and cultural fit, ensuring a strong match between the organization and its employees.

🛠️ Tools & Technologies

• Membership databases (e.g., netFORUM)
• Inventory management systems
• Email tools (e.g., Higher Logic)
• Web analytics tools (e.g., Google Analytics)
• Google AdWords
• SurveyMonkey
• Microsoft Office Suite
• Social media platforms (e.g., Facebook, Twitter, Instagram)

ASSUMPTION: Familiarity with these tools is preferred, but Trout Unlimited may provide training and support for candidates who demonstrate strong potential.

👔 Cultural Fit Considerations

Company Values:

• Conservation and protection of coldwater fisheries and their watersheds
• Collaboration and partnerships with diverse stakeholders
• Excellence in program execution and continuous improvement
• Integrity and accountability in all actions
• Inclusion and diversity in all aspects of the organization

Work Style:

• Adaptable and flexible, with a focus on results and impact
• Collaborative and team-oriented, with strong communication skills
• Data-driven and analytical, with a focus on continuous learning and improvement
• Passionate about Trout Unlimited's mission and committed to its success

Self-Assessment Questions:

• How do my personal values align with Trout Unlimited's mission and values?
• Am I comfortable working in a hybrid environment, balancing independent work and collaboration?
• Do I have the necessary skills and experience to excel in a mid-level marketing role within the non-profit sector?

ASSUMPTION: Trout Unlimited seeks candidates who are passionate about its mission and committed to its success, with a strong fit with its values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and attention to detail.
• Working in a hybrid environment, balancing independent work and collaboration with team members and stakeholders.
• Adapting to a dynamic and evolving non-profit sector, with changes in funding, priorities, and initiatives.
• Ensuring accurate data and reporting, with a focus on continuous improvement and data-driven decision-making.

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability, as well as a commitment to Trout Unlimited's mission and values.

📈 Similar Roles Comparison

• Compared to other mid-level marketing roles, this position places a greater emphasis on campaign management, data analysis, and reporting within the non-profit sector.
• Unlike some marketing roles, this position requires a strong commitment to conservation and community engagement, with a focus on driving membership growth and retention.
• Career paths in non-profit marketing may vary, with opportunities for advancement to senior roles within the organization or related fields.

ASSUMPTION: This role offers a unique blend of marketing, fundraising, and conservation efforts, with a focus on driving membership growth and engagement within the non-profit sector.

📝 Sample Projects

• Developing and executing a multi-channel fundraising campaign to drive membership growth and retention.
• Analyzing campaign data and performance metrics to optimize future campaigns and improve overall marketing effectiveness.
• Collaborating with cross-functional teams to create and implement integrated marketing strategies that align with Trout Unlimited's mission and values.

ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role, with a focus on campaign management, data analysis, and collaboration.

❓ Key Questions to Ask During Interview

• How does this role contribute to Trout Unlimited's mission and overall strategic goals?
• What are the key priorities for this role in the first 90 days?
• How does Trout Unlimited support the professional growth and development of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does Trout Unlimited address these challenges?
• How does Trout Unlimited measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: These questions demonstrate a strong interest in the role, the organization, and its mission, as well as a commitment to understanding the expectations and requirements for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your fit with Trout Unlimited's mission and values.
• Prepare examples of successful marketing campaigns or projects, emphasizing results and impact.
• Research Trout Unlimited's initiatives and be prepared to discuss how your skills and passion align with their mission.
• Follow up with the hiring manager one week after submission to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.