📌 Core Information
🔹 Job Title: MENA Marketing Specialist - Lebanon
🔹 Company: EY
🔹 Location: Beirut, Lebanon
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing digital and physical events across the MENA region
- Supporting content development for various channels
- Collaborating with cross-functional teams to deliver comprehensive marketing initiatives
- Working closely with the MENA Marketing Leader and other stakeholders
ASSUMPTION: This role requires a high level of organization, multitasking, and stakeholder management skills to successfully coordinate and deliver multiple marketing projects simultaneously.
📋 Key Responsibilities
✅ Manage digital events, including internal and external webinars, from start to finish
✅ Manage physical events, providing branding support where needed
✅ Manage EY participation at external events and speaking opportunities
✅ Creative writing and content editing of invitations, brochures, and other marketing materials
✅ Support content development of local thought leadership, newsletters, and presentations
✅ Deploy CRM systems and effective use of marketing channels
✅ Develop and maintain a monthly activities calendar
✅ Act as an ambassador of the MENA BMC team
ASSUMPTION: The role may require working on weekends or evenings to manage events and meet deadlines, especially during peak event seasons.
🎯 Required Qualifications
Education: Bachelor's degree (or equivalent area of study or experience)
Experience: 2 to 4 years of experience in content marketing and/or written communications
Required Skills:
- Excellent English and Arabic writing skills
- Ability to synthesize detailed information into key messages through copy editing skills
- Strong understanding of digital marketing strategy and platforms
- Ability to prioritize workload and proactively manage stakeholder expectations
- Ability to multi-task with good attention to detail under pressure
- Excellent interpersonal, organizational, and time management skills
- Good knowledge and skills concerning business fundamentals and cross-cultural sensitivities
Preferred Skills:
- Experience working in an agency or fast-paced environment
- Experience working and delivering engaging programs within a people organization
- Proven ability to influence and build collaborative relationships with senior-level stakeholders
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM systems are likely to be essential for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Lebanon typically falls between 15,000 - 25,000 LBP (Lebanese Pounds) per month, based on industry standards for a marketing specialist with 2-5 years of experience. However, the actual salary may vary depending on the candidate's qualifications and experience.
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Learning and development opportunities
- Flexible work arrangements
Working Hours: Full-time, 40 hours per week, with the possibility of flexible hours and remote work arrangements for specific projects or tasks, as determined by the manager.
ASSUMPTION: The salary range provided is an estimate based on market research and may not reflect the actual salary offered by EY. The benefits listed are common for companies of this size and industry but may not be exhaustive or guaranteed.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services. EY is a global leader in assurance, tax, transaction, and consulting services, helping businesses navigate complex challenges and build trust in the market.
Company Size: EY is a large multinational organization with over 200,000 employees globally, providing a dynamic and diverse work environment.
Founded: EY was founded in 1998, following the merger of Ernst & Young and KPMG's management consulting practices.
Company Description:
- EY is committed to building a better working world by creating long-term value for clients, people, and society
- The company helps clients navigate complex business challenges, including regulatory compliance, risk management, and strategic growth
- EY's global network of member firms in over 150 countries enables it to deliver services in virtually any location
Company Specialties:
- Assurance
- Consulting
- Tax
- Strategy and Transactions
Company Website: www.ey.com
ASSUMPTION: EY's extensive global presence and diverse service offerings provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the supervising associate level, which is typically the first or second level in a marketing career path.
Reporting Structure: The MENA Marketing Specialist reports directly to the MENA Marketing Leader and works closely with various teams across the MENA region.
Work Arrangement: This role is on-site, with the possibility of flexible hours and remote work arrangements for specific projects or tasks.
Growth Opportunities:
- Progression to a senior marketing role within the MENA region or globally
- Expansion into other service lines or functional areas within EY
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: Successful performance in this role may lead to increased responsibilities and career advancement opportunities within the organization.
🌍 Location & Work Environment
Office Type: EY's Beirut office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): Beirut, Lebanon
Geographic Context:
- Beirut is the capital and largest city of Lebanon, with a population of over 2 million people
- The city is known for its vibrant cultural scene, historical sites, and coastal location
- Beirut is a major commercial hub in the MENA region, with a well-established business ecosystem
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on project demands and team needs.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork to deliver high-quality marketing initiatives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the MENA Marketing Leader
- On-site or virtual interview with the MENA Marketing Leader and other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Digital marketing strategy and platform knowledge
- Event management experience
- Stakeholder management and communication skills
- Cultural fit and alignment with EY's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your writing and event management work to showcase your skills during the interview
- Research EY's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Marketing Specialist, MENA, Events, Digital Marketing, Content Development, Stakeholder Management, English, Arabic, CRM, Marketing Channels
ASSUMPTION: EY's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Event management software (e.g., Cvent, Eventbrite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role, and candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Building a better working world
- Integrity
- Quality
- One global team
- Respect
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Results-driven and focused on delivering high-quality work
- Adaptable and open to change
Self-Assessment Questions:
- How do your personal values align with EY's core values?
- Can you provide an example of a time when you successfully managed multiple projects or events simultaneously, demonstrating your ability to prioritize and multitask?
- How do you approach working with diverse teams and stakeholders, and how have you navigated cultural differences in previous roles?
ASSUMPTION: EY places a strong emphasis on cultural fit and values alignment, as these factors are critical for success in the organization's collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously may be challenging, requiring strong organizational skills and the ability to prioritize effectively
- Working with diverse teams and stakeholders may present cultural and communication challenges, requiring adaptability and strong interpersonal skills
- The fast-paced nature of the role may lead to tight deadlines and increased workload during peak event seasons
- The on-site work arrangement may require commuting to the office daily, which could be challenging depending on the candidate's personal circumstances and the city's traffic conditions
ASSUMPTION: These challenges can be mitigated by effective time management, prioritization, and open communication with team members and stakeholders.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Event Coordinator role, but with additional responsibilities in content development and stakeholder management
- Compared to other marketing roles, this position places a greater emphasis on event management and may require more frequent travel within the MENA region
- Career progression in this role may lead to senior marketing positions or management roles within EY's global network
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on event management and regional collaboration sets it apart within EY's organizational structure.
📝 Sample Projects
- Managing a regional conference or summit, including logistics, speaker coordination, and promotional materials
- Developing and executing a digital marketing campaign to promote an EY service line or thought leadership piece
- Creating and distributing a monthly newsletter featuring EY's latest insights, events, and success stories
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the MENA Marketing Specialist may be involved in, demonstrating the role's dynamic and multifaceted nature.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for the MENA region, and how will my work contribute to its success?
- What opportunities are there for professional development and growth within this role and the organization?
- How does EY support work-life balance for its employees, particularly in a role with potential flexible work arrangements?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the organization's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your writing and event management work to showcase your skills during the interview
- Research EY's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
