Merchandising and Category Campaign Specialist

📌 Core Information

🔹 Job Title: Merchandising and Category Campaign Specialist

🔹 Company: ShopriteX

🔹 Location: Brackenfell, Cape Town

🔹 Job Type: Full-Time

🔹 Category: Retail, Ecommerce

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing merchandising strategies to increase sales and promote products
• Creating and managing category and promotional campaigns
• Collaborating with cross-functional teams to ensure product presentation is competitive and attractive
• Analyzing sales data to track campaign performance and adjust strategies as needed
• Supporting the Merchandising Manager in effective merchandising of the offer

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. It involves working closely with various teams and stakeholders to drive sales and improve customer engagement.

📋 Key Responsibilities

✅ Develop and execute merchandising strategies for each category to increase sales and promote products

✅ Create and manage category campaigns to promote product lines and product launches

✅ Conduct market analysis and research to identify trends, competition, and customer needs

✅ Collaborate with cross-functional teams to create and implement effective promotional campaigns for products

✅ Review and analyze sales data to track campaign performance and adjust strategies as needed

✅ Collaborate with Category Managers and Buyers to ensure product availability and alignment with merchandising and category goals

✅ Support the Merchandising Manager in effective merchandising of the offer by researching competitor merchandising offers, conceptualizing innovative merchandising ideas, and continuously driving sales

✅ Analyze category, product, and promotional effectiveness and report on post-campaign analysis

✅ Continuously monitor and report ecommerce platform bugs related to product and content displayed

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis. It requires a proactive approach to stay updated on market trends and competitor activities.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or related field - (essential)

Experience: +2 years of experience in an ecommerce, retail, or related business field, with knowledge and experience maintaining product catalogue integrity including product data upload management and other relevant activities on an ecommerce platform - (essential)

Required Skills:

• Knowledge of the media and marketing ecosystem - (essential)
• Knowledge and experience of marketing principles and practices including customer journey management and content development experience – (essential)
• Proficient with eCommerce platforms and MS Office 365 to manage communications and other tasks relating to the function - (essential)

Preferred Skills:

• Proven experience in a similar role within a retail or merchandising function of an ecommerce retailer - (desired)

ASSUMPTION: This role requires a strong foundation in marketing principles and experience working with ecommerce platforms. Familiarity with the retail industry and merchandising functions is a plus.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be ZAR 45,000 - 65,000 per annum, based on industry standards for a mid-level merchandising role in the Cape Town area. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Competitive benefits package
• Opportunities for growth and development within the Shoprite Group
• Dynamic and innovative work environment

Working Hours: The role requires working standard office hours, Monday to Friday, with occasional flexibility based on campaign needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: ShopriteX operates in the retail and ecommerce industry, focusing on digital innovation for the Shoprite Group of Companies.

Company Size: ShopriteX has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: ShopriteX was founded in 2020, making it a relatively new but rapidly growing company.

Company Description:

• ShopriteX is the digital innovation unit for Africa's largest retailer, the Shoprite Group of Companies.
• They believe in a customer-first culture and use data science and technology to save customers time and money through innovation and personalized shopping experiences.
• ShopriteX boasts two industry-leading innovations: Xtra Savings, South Africa’s fastest-growing rewards program, and Sixty60, Checkers’ pioneering 60-minute grocery delivery service.

Company Specialties:

• Data Science
• Retail Media
• Ecommerce
• Digital Commerce
• Consumer Technology
• Rewards and Personalisation
• Customer Innovation
• Digital Marketing
• Consumer Insights
• Digital Product and Design
• Agile Delivery

Company Website: shopritex.breezy.hr

ASSUMPTION: ShopriteX is a dynamic and innovative company focused on driving a tech-led future for the Shoprite Group. They offer opportunities for growth and development in the retail and ecommerce industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on campaign management.

Reporting Structure: The Merchandising and Category Campaign Specialist reports directly to the Merchandising Manager and works closely with cross-functional teams, including Category Managers, Buyers, and Marketing teams.

Work Arrangement: The role is on-site, with occasional flexibility based on campaign needs. It may require working outside of standard office hours during peak campaign periods.

Growth Opportunities:

• Progression to a Senior Merchandising role or a specialist role within a specific category
• Expansion into other areas of the Shoprite Group, such as retail or supply chain management
• Development of leadership skills through mentoring and training opportunities

ASSUMPTION: This role offers opportunities for career growth and development within the Shoprite Group, both in terms of specialized expertise and leadership skills.

🌍 Location & Work Environment

Office Type: The ShopriteX office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): The main office is located in Brackenfell, Cape Town, with additional offices across South Africa.

Geographic Context:

• Brackenfell is a suburb of Cape Town, located in the Western Cape province of South Africa.
• The area offers a mix of urban and suburban living, with easy access to shopping centers, restaurants, and entertainment options.
• Cape Town is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.

Work Schedule: The work schedule is primarily Monday to Friday, with standard office hours. However, the role may require flexibility during peak campaign periods.

ASSUMPTION: The work environment at ShopriteX is dynamic and fast-paced, with a strong focus on collaboration and innovation. The location in Cape Town offers a mix of urban and suburban living, with easy access to amenities and a mild Mediterranean climate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Merchandising Manager and a member of the cross-functional team
• Final interview with the Head of Merchandising or another senior leader

Key Assessment Areas:

• Merchandising and campaign strategy development
• Data analysis and interpretation
• Collaboration and communication skills
• Cultural fit and alignment with ShopriteX values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide specific examples of your merchandising and campaign management experience, including results and impact.
• Demonstrate your understanding of the retail and ecommerce industry, as well as your familiarity with ShopriteX and its innovations.

ATS Keywords: Merchandising, Category Campaign, Ecommerce, Retail, Marketing, Sales Strategy, Customer Engagement, Data Analysis, Campaign Management, Product Management, Competitor Analysis, Promotional Campaigns, Catalogue Integrity, MS Office 365

ASSUMPTION: The application process at ShopriteX is designed to assess your merchandising and campaign management skills, as well as your cultural fit and alignment with the company's values. Tailoring your application to highlight relevant experience and skills will increase your chances of success.

🛠️ Tools & Technologies

• Ecommerce platforms (e.g., Sixty60, ShopriteX website)
• MS Office 365 (Word, Excel, PowerPoint, Outlook)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)

ASSUMPTION: This role requires proficiency with ecommerce platforms, MS Office 365, and data analysis tools. Familiarity with project management and marketing automation tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Data-driven

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• How do you stay updated on market trends and competitor activities in the retail and ecommerce industry?
• Can you provide an example of a successful merchandising or campaign strategy you've developed and executed?
• How do you approach working with cross-functional teams to achieve common goals?

ASSUMPTION: ShopriteX values candidates who are customer-centric, innovative, collaborative, agile, and data-driven. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced and ever-changing retail and ecommerce landscape, necessitating continuous learning and adaptation
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
• Working outside of standard office hours during peak campaign periods, potentially impacting work-life balance

ASSUMPTION: This role presents several challenges, including managing multiple campaigns, staying updated on industry trends, collaborating effectively with cross-functional teams, and working flexible hours. Candidates should be prepared to adapt to these challenges and thrive in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from traditional retail merchandising roles in its focus on ecommerce and digital marketing channels.
• In the retail and ecommerce industry, this role is similar to Category Manager or Campaign Manager positions, with a focus on merchandising and promotional strategies.
• Career progression in this role could lead to senior merchandising or specialist roles within specific categories, or expansion into other areas of the Shoprite Group, such as retail or supply chain management.

ASSUMPTION: This role is unique in its focus on ecommerce and digital marketing channels within the retail industry. It offers opportunities for career growth and development within the Shoprite Group.

📝 Sample Projects

• Developing and executing a promotional campaign for a new product launch, including market research, strategy development, and campaign management
• Analyzing sales data to identify trends and opportunities for improving product presentation and merchandising strategies
• Collaborating with cross-functional teams to create and implement a category-specific marketing campaign, including content development and promotional activities

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities involved in this role, including market research, campaign management, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for developing and executing a merchandising or promotional campaign?
• How does the Merchandising and Category Campaign Specialist role collaborate with other teams, such as Category Managers and Buyers?
• What opportunities are there for professional development and growth within the ShopriteX merchandising team?
• How does ShopriteX support work-life balance for employees in this role?
• Can you provide an example of a successful merchandising or promotional campaign executed by ShopriteX, and what made it successful?

ASSUMPTION: Asking these questions during the interview will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://shopritex.breezy.hr/p/22525ff5c87a-merchandising-and-category-campaign-specialist
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your merchandising and campaign management experience, including results and impact.
• Research ShopriteX and its innovations to demonstrate your understanding of the company and its offerings.
• Follow up with the ShopriteX HR team one week after submission to confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.