Message Strategist / Senior Copywriter

📌 Core Information

🔹 Job Title: Message Strategist / Senior Copywriter

🔹 Company: Piping Technology & Products, Inc.

🔹 Location: Houston, Texas, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development of clear, compelling, and benefit-driven content across various marketing channels
• Collaborating with internal teams and subject matter experts to create accurate, engaging, and impactful messaging
• Improving messaging processes and mentoring peers in content best practices
• Managing multiple content projects and deadlines to meet marketing goals and objectives

ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Write clear, value-driven content for diverse audiences and platforms, including email, websites, print collateral, SEO articles, ads, social media, presentations, and case studies

✅ Collaborate with internal teams and subject matter experts to research and create content aligned with marketing goals and the customer journey

✅ Edit content for clarity, brand consistency, tone, grammar, formatting, and accuracy

✅ Lead proofreading, fact-checking, and review processes for marketing materials

✅ Develop and maintain the content calendar, writing style guide, and other messaging documentation

✅ Interview subject matter experts to develop content for marketing campaigns across multiple products and industries

✅ Research, define, and refine customer personas and ideal customer profiles (ICPs) with supporting positioning statements and value propositions

✅ Manage multiple content projects and deadlines, coordinating with designers and marketers to meet timelines and objectives

ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to juggle multiple projects and deadlines while maintaining a keen eye for detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Journalism, Communications, or a related field

Experience: Minimum of 10 years of experience in message strategy, with at least 3 years in B2B marketing

Required Skills:

• Excellent written communication and editing skills
• Strong attention to detail across all written materials
• Ability to manage multiple priorities under tight deadlines
• Collaborative team player with the ability to work independently
• Strong project management and organizational abilities
• Advanced understanding of SEO and SEM and how messaging impacts performance
• Passionate about clear, strategic messaging that drives results

Preferred Skills:

• Proficient in Adobe Acrobat Professional, Google Docs, and Google Slides
• Familiarity with Adobe Creative Suite and/or Canva
• Experience with email marketing tools, webinar platforms (GoToMeeting), and CMS platforms (HubSpot)
• Comfortable using data analytics software to evaluate messaging performance
• Knowledge of AP Style

ASSUMPTION: Candidates with experience in the oil and gas industry may have an advantage, but strong B2B marketing experience is the primary requirement.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior copywriter role with 10+ years of experience in the Houston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Piping Technology & Products, Inc. operates in the Oil and Gas industry, focusing on manufacturing high-quality pipe supports, expansion joints, and related products.

Company Size: With 501-1,000 employees, Piping Technology & Products, Inc. is a mid-sized company, offering opportunities for collaboration and growth within a larger organization.

Founded: In 1975, Piping Technology & Products, Inc. has been serving the oil and gas industry for over four decades, providing a stable and experienced work environment.

Company Description:

• Piping Technology & Products, Inc. (PT&P) specializes in the manufacturing of high-quality engineered pipe supports, expansion joints, and related products.
• The company caters to various industries, offering custom-designed and engineered products, as well as emergency services.
• PT&P is committed to satisfying each customer's request, focusing on superior performance and quality.

Company Specialties:

• Pipe Supports / Hangers
• Expansion Joints
• Insulated Supports
• Slide Plates
• Snubbers
• Sway Braces / Struts
• Pipe Clamps
• Furnace Springs
• Pressure Vessels
• Pig Launchers / Receivers
• Pipe stress analysis
• Asset Tracking
• Adjustable pipe supports

Company Website: pipingtech.com

ASSUMPTION: Piping Technology & Products, Inc. values its reputation for quality and customer satisfaction, making it an attractive employer in the oil and gas industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and expertise in message strategy and content creation.

Reporting Structure: The Message Strategist / Senior Copywriter will report directly to the Director of Marketing and collaborate with various internal teams and subject matter experts.

Work Arrangement: This is a full-time, on-site position, requiring regular presence at the company's headquarters in Houston, Texas.

Growth Opportunities:

• Mentoring and training opportunities for junior team members
• Potential to expand the role's scope as the company grows and evolves
• Chance to work on diverse projects across multiple industries and products

ASSUMPTION: This role offers opportunities for professional growth and development within a well-established and respected company in the oil and gas industry.

🌍 Location & Work Environment

Office Type: Piping Technology & Products, Inc. operates a traditional office environment, with dedicated workspace and shared facilities.

Office Location(s): 3701 Holmes Road, Houston, Texas 77051, US

Geographic Context:

• Houston, Texas, is a major hub for the oil and gas industry, offering ample networking opportunities and industry-related resources.
• The city provides a diverse and vibrant cultural scene, with numerous museums, theaters, and parks.
• Houston's cost of living is relatively affordable compared to other major metropolitan areas in the United States.

Work Schedule: The typical work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for project demands and deadlines.

ASSUMPTION: The work environment at Piping Technology & Products, Inc. is collaborative and professional, with a focus on quality and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the Director of Marketing
• Second-round interview with key stakeholders from the marketing team
• Final interview with the company's leadership team
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Understanding of SEO and SEM principles
• Project management and organizational skills
• Collaboration and communication abilities
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in message strategy and content creation, with a focus on B2B marketing.
• Provide examples of your writing and editing work, demonstrating your ability to create clear, engaging, and impactful content.
• Demonstrate your understanding of the oil and gas industry and how your skills and experience align with the company's needs.

ATS Keywords: Message strategy, senior copywriter, content creation, marketing, oil and gas, SEO, SEM, project management, collaboration, communication

ASSUMPTION: The application process at Piping Technology & Products, Inc. is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company's needs.

🛠️ Tools & Technologies

• Adobe Acrobat Professional
• Google Docs and Google Slides
• Adobe Creative Suite and/or Canva
• Email marketing tools (e.g., HubSpot, Mailchimp)
• Webinar platforms (e.g., GoToMeeting)
• CMS platforms (e.g., HubSpot)
• Data analytics software (e.g., Google Analytics)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or mastered with relative ease.

👔 Cultural Fit Considerations

Company Values:

• Quality and excellence in all aspects of the business
• Customer satisfaction and focus
• Collaboration and teamwork
• Continuous learning and improvement
• Safety and environmental responsibility

Work Style:

• Professional and results-driven
• Collaborative and team-oriented
• Adaptable and responsive to changing priorities and deadlines
• Attention to detail and commitment to quality
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record of creating clear, strategic messaging that drives results in a B2B marketing context?
• Are you comfortable managing multiple projects and deadlines simultaneously, with a keen eye for detail?
• Do you thrive in a collaborative work environment, with a focus on customer satisfaction and quality?

ASSUMPTION: Piping Technology & Products, Inc. values employees who are passionate about their work, committed to quality, and aligned with the company's values and culture.

⚠️ Potential Challenges

• The oil and gas industry can be volatile, with fluctuations in demand and pricing that may impact the company's workload and priorities.
• The role requires managing multiple projects and deadlines simultaneously, which can be challenging and demanding at times.
• Working in a mid-sized company may present fewer resources and support structures compared to larger organizations.
• The Houston area can experience extreme weather conditions, which may impact commuting and work arrangements.

ASSUMPTION: Candidates should be aware of these potential challenges and assess their ability to navigate and adapt to them effectively.

📈 Similar Roles Comparison

• Compared to other senior copywriter roles, this position offers a unique focus on message strategy and a strong emphasis on project management.
• Working in the oil and gas industry provides exposure to a diverse range of products and services, as well as opportunities for industry-specific knowledge and expertise.
• This role offers a clear career path within the marketing department, with opportunities for growth and development as the company expands and evolves.

ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and aspirations.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including messaging frameworks, customer personas, and a detailed content calendar
• Creating a series of technical articles and blog posts to establish the company's thought leadership in the oil and gas industry
• Managing a team of junior copywriters to create and edit a wide range of marketing materials, including email campaigns, website content, and social media posts

ASSUMPTION: These sample projects demonstrate the breadth and depth of the responsibilities associated with this role, highlighting the need for strong project management and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to message strategy and how this role fits into the broader marketing team?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide examples of how the company has adapted its messaging and content strategies to respond to changes in the oil and gas industry?
• How does the company measure the success of its marketing campaigns, and how does this role contribute to those metrics?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and priorities, as well as the specific demands and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/uMXmQXfoZLNsSU3BhxgzDV/message-strategist-%2F-senior-copywriter-in-houston-at-piping-technology-%26-products%2C-inc
• Tailor your resume and cover letter to highlight your relevant experience in message strategy and content creation, with a focus on B2B marketing.
• Provide examples of your writing and editing work, demonstrating your ability to create clear, engaging, and impactful content.
• Prepare for the interview by researching the company, its industry, and the specific demands and expectations of the role.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.