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Meta Ads Manager (Media Buyer)

Ads Uncorked
Full-time
Remote
Worldwide
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Meta Ads Manager (Media Buyer)

πŸ”Ή Company: Ads Uncorked

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Advertising

πŸ”Ή Date Posted: July 9, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Managing Meta (Facebook/Instagram) Ads campaigns end-to-end
  • Optimizing campaigns based on performance and KPIs
  • Collaborating with clients and internal team for improved results
  • Staying current on platform updates and industry trends

ASSUMPTION: This role requires a proactive, strategic, and detail-loving individual with a strong background in Meta Ads management. The ideal candidate will be comfortable working remotely and managing multiple priorities.

πŸ“‹ Key Responsibilities

βœ… Plan, launch, and manage Meta ad campaigns end-to-end

βœ… Execute tests with multiple audiences, creatives, and copy versions

βœ… Perform daily campaign optimizations based on performance and KPIs

βœ… Create graphics in Canva for ad campaigns

βœ… Troubleshoot pixel issues, reporting discrepancies, and technical bugs

βœ… Recommend website optimizations to improve conversion performance

βœ… Scale campaigns based on performance and budget goals

βœ… Attend and lead monthly client meetings with strategic updates

βœ… Provide weekly performance summaries and insights

βœ… Respond to client messages within 24 hours during workdays

βœ… Contribute to internal weekly ad team huddles

βœ… Use ClickUp to manage tasks, timelines, and notes

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and client communication. Strong organizational skills and attention to detail are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in Meta (Facebook/Instagram) Ads (minimum 1-2 years)

Required Skills:

  • Deep understanding of ad performance metrics, budgets, and KPIs
  • Strong written and verbal communication skills
  • Extremely organized and deadline-focused
  • Proficiency in Facebook Ads Manager, Google Analytics, and Google Suite
  • Familiarity with ClickUp, LastPass, and LookerStudio (training provided)
  • Reliable internet and computer access

Preferred Skills:

  • Experience with TikTok Ads, Google Ads, or graphic design

ASSUMPTION: Candidates should have a solid foundation in Meta Ads management and demonstrate strong communication and organizational skills. Experience with additional ad platforms and graphic design tools is a plus.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level marketing roles with remote work flexibility)

Benefits:

  • Paid Time Off
  • Ongoing Professional Development

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles with remote work flexibility. The benefits package focuses on work-life balance and professional growth.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Digital Marketing & Advertising

Company Size: Small (11-50 employees) - A close-knit, proactive, and results-focused team

Founded: 2015 - Established as a data-driven marketing and ad strategy provider for growing eCommerce brands

Company Description:

  • Focuses on Meta (Facebook/Instagram), Google, and TikTok Ads for Shopify-based brands
  • Committed to maintaining balance, healthy boundaries, and a supportive culture
  • Encourages continuous learning and growth among team members

Company Specialties:

  • Meta Ads Management
  • Google Ads Management
  • TikTok Ads Management
  • Data-Driven Marketing Strategy

Company Website: https://www.adsuncorked.com/

ASSUMPTION: Ads Uncorked is a small, women-led digital marketing agency specializing in paid social advertising for eCommerce brands. They prioritize work-life balance and professional development.

πŸ“Š Role Analysis

Career Level: Mid-Level - Requires proven experience in Meta Ads management and strong communication skills

Reporting Structure: Reports directly to the Ads Team Lead, collaborating with internal team members and clients

Work Arrangement: Remote - Requires reliable internet and computer access, with occasional team meetings and client calls

Growth Opportunities:

  • Expanding skills in Google Ads, TikTok Ads, and graphic design
  • Taking on additional client campaigns and responsibilities
  • Contributing to internal strategy and troubleshooting calls

ASSUMPTION: This role offers opportunities for professional growth and increased responsibility as the candidate gains experience and demonstrates proficiency.

🌍 Location & Work Environment

Office Type: Remote - No physical office location

Office Location(s): United States (Remote)

Geographic Context:

  • United States - Remote work allows for flexibility in location
  • Time zones - Primarily Eastern Time Zone (ET) for client communication and team meetings
  • Work environment - Collaborative, supportive, and results-driven team culture

Work Schedule: Full-time (40 hours/week) with flexible scheduling and strong client boundaries

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills. The team prioritizes work-life balance and maintains clear boundaries with clients.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial resume screening
  • Phone or video call interview to discuss experience and qualifications
  • Paid test project to assess campaign management skills
  • Final interview with the Ads Team Lead

Key Assessment Areas:

  • Campaign management and optimization skills
  • Communication and client management abilities
  • Problem-solving and troubleshooting capabilities
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience in Meta Ads management and campaign optimization
  • Tailor resume and cover letter to emphasize strong communication and organizational skills
  • Prepare for interview questions focused on campaign strategy, optimization, and client communication

ATS Keywords: Meta Ads, Campaign Management, Client Communication, Reporting, Time Management, Graphic Design, Ad Copywriting, Technical Troubleshooting, Google Ads, TikTok Ads, Collaboration, Continuous Learning, Proactivity, Integrity, Client Satisfaction

ASSUMPTION: The application process focuses on assessing the candidate's campaign management skills, communication abilities, and cultural fit. A paid test project allows applicants to demonstrate their practical skills.

πŸ› οΈ Tools & Technologies

  • Facebook Ads Manager
  • Google Analytics
  • Google Suite (Drive, Gmail, Docs)
  • ClickUp
  • LastPass
  • LookerStudio
  • Canva

ASSUMPTION: The role requires proficiency in various tools and technologies for campaign management, communication, and project organization. Training will be provided for ClickUp, LastPass, and LookerStudio.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Proactivity and initiative
  • Integrity and client satisfaction
  • Continuous learning and growth

Work Style:

  • Collaborative and supportive team environment
  • Strong client boundaries and work-life balance
  • Focus on results-driven marketing strategies

Self-Assessment Questions:

  • Do you thrive in a remote work environment with strong self-motivation and time management skills?
  • Are you comfortable managing multiple priorities and communicating effectively with clients?
  • Do you align with the company's values of proactivity, integrity, and continuous learning?

ASSUMPTION: Candidates should assess their fit with the company's values, work style, and remote work environment. Strong communication, time management, and self-motivation skills are essential for success in this role.

⚠️ Potential Challenges

  • Managing multiple client campaigns and priorities effectively
  • Troubleshooting technical issues and platform updates independently
  • Maintaining strong client communication and satisfaction in a remote work environment
  • Keeping up with industry trends and platform changes

ASSUMPTION: The role presents challenges related to campaign management, technical troubleshooting, client communication, and staying current on industry trends. Strong organizational skills and proactive problem-solving are crucial for overcoming these challenges.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional agency roles, this position offers more flexibility and work-life balance
  • Focuses primarily on Meta Ads, with opportunities to expand into Google Ads and TikTok Ads
  • Provides opportunities for professional growth and increased responsibility as the candidate gains experience

ASSUMPTION: This role differs from traditional agency positions in terms of work-life balance, focus on Meta Ads, and opportunities for professional growth. Candidates should consider these factors when comparing similar roles.

πŸ“ Sample Projects

  • Developing and executing a strategic campaign plan for a new eCommerce client
  • Optimizing an underperforming campaign to improve conversion rates and reduce cost per acquisition
  • Creating engaging ad creatives in Canva to enhance campaign performance

ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop strategic campaign plans, optimize underperforming campaigns, and create engaging ad creatives using Canva.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the client campaigns currently managed by the team?
  • How does the team collaborate and support each other in overcoming technical issues and platform updates?
  • What opportunities are available for professional growth and expanding skills within the company?
  • How does the company maintain strong client communication and satisfaction in a remote work environment?
  • What are the most important qualities and skills for success in this role, according to the Ads Team Lead?

ASSUMPTION: Interview questions should focus on understanding the team's challenges, collaboration, professional growth opportunities, client communication strategies, and the key qualities required for success in the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in Meta Ads management and campaign optimization
  • Prepare for interview questions focused on campaign strategy, optimization, and client communication
  • Complete a paid test project to demonstrate your practical skills
  • Follow up with a thank-you email after each interview, reiterating your interest in the role and addressing any questions or concerns

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.