Meta & Google Ads Campaign Manager

📌 Core Information

🔹 Job Title: Meta & Google Ads Campaign Manager

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Mid-Level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid media campaigns across Meta and Google Ads platforms
• Uncovering actionable insights and presenting performance reports
• Collaborating effectively with internal and client teams
• Working with a growing brand and having continuous learning and growth opportunities

ASSUMPTION: This role requires a data-driven marketer with strong analytical and creative skills to succeed.

📋 Key Responsibilities

✅ Launch and optimize Meta and Google Ads campaigns, including creative testing and audience targeting

✅ Analyze campaign data and proactively identify optimization opportunities

✅ Create client-ready performance decks and narratives using Google Slides and Sheets

✅ Conduct A/B tests on creatives, ad copy, and audiences

✅ Collaborate with internal teams to gather assets, align on strategy, and communicate performance

ASSUMPTION: The ideal candidate will have a strong understanding of paid media KPIs and advanced skills in Google Sheets/Excel to excel in these responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years with Google Ads (Search, PMAX) and 3+ years with Meta Ads, including full-funnel strategy and optimization

Required Skills:

• Advanced skills in Google Sheets/Excel (pivot tables, custom formulas, data visualization)
• Strong understanding of paid media KPIs (CAC, ROAS, CTR, CPM, Conversion Rate)
• Fluency in written and spoken English; proven success working with US-based clients

Preferred Skills:

• Experience with Google Ads Manager and Meta Ads Manager
• Knowledge of marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Candidates with additional relevant skills and experience may have an advantage in the application process.

💰 Compensation & Benefits

Salary Range: PHP 55,000 to PHP 85,000 per month (Based on experience and performance)

Benefits:

• Work-from-home setup
• Paid holidays
• Health insurance
• PTO
• Training opportunities

Working Hours: 9:00 AM to 5:00 PM EST, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specifically focusing on providing trained, full-time offshore employees for marketing tasks

Company Size: Small (2-10 employees) - This means applicants can expect a close-knit team and the opportunity to make a significant impact on the company's growth

Founded: 2021 - GrowthAssistant is a relatively new company, offering opportunities for growth and development as it expands

Company Description:

• GrowthAssistant provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting
• The company helps marketing teams focus on brand, strategy, and results by delegating repetitive implementation work to qualified Growth Assistants
• GrowthAssistant has a strong presence on LinkedIn, with over 64,000 followers, indicating a well-established network and reputation in the industry

Company Specialties:

• Offshore talent solutions
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: https://www.growthassistant.com/

ASSUMPTION: GrowthAssistant's focus on providing offshore employees for marketing tasks means that this role may involve working with clients in various time zones and collaborating with remote teams.

📊 Role Analysis

Career Level: Mid-Level - This role requires a balance of experience and continuous learning, making it an ideal fit for candidates with 2-5 years of experience in paid media marketing

Reporting Structure: The Campaign Manager will likely report to the Marketing Director or a similar role, working closely with internal teams and clients

Work Arrangement: Fully Remote - This role allows for flexibility and work-life balance, with the opportunity to work from home full-time

Growth Opportunities:

• As a growing company, GrowthAssistant offers opportunities for career advancement as the team expands
• This role provides the chance to develop skills in both paid media management and client relationship-building
• With experience, candidates may progress to senior roles or specialize in specific aspects of paid media marketing

ASSUMPTION: Given the company's focus on growth and expansion, there may be opportunities for career progression and increased responsibilities in the future.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical office presence, allowing for greater flexibility and work-life balance

Office Location(s): Philippines (Remote)

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year
• The country has a rich cultural heritage and a diverse range of landscapes, from bustling cities to pristine beaches and mountains
• The official languages are Filipino and English, with English being widely spoken and understood

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM EST - This schedule allows for a standard workweek with a clear separation between work and personal time

ASSUMPTION: While this role is fully remote, candidates may be required to attend virtual meetings or collaborate with team members in different time zones, potentially impacting their work schedule.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment or case study to evaluate data analysis and campaign management skills
• Final interview with the hiring manager or a panel of interviewers

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign management and optimization strategies
• Communication and presentation skills
• Cultural fit and alignment with GrowthAssistant's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of paid media KPIs and provide examples of how you've optimized campaigns in the past
• Showcase your ability to work independently and collaborate effectively with remote teams

ATS Keywords: Google Ads, Meta Ads, Paid Media, Campaign Management, Data Analysis, Performance Reporting, A/B Testing, Collaboration, Google Sheets, Excel

ASSUMPTION: Given the competitive nature of the job market, applicants should focus on tailoring their application materials to demonstrate their unique qualifications and fit for this role.

🛠️ Tools & Technologies

• Google Ads Manager
• Meta Ads Manager
• Google Sheets
• Excel
• Google Slides
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Continuous learning and improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Results-driven and proactive
• Adaptable and open to feedback
• Strong communication and interpersonal skills
• Ability to work independently and in a remote setting

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and collaborating with remote teams?
• Do you have a strong customer focus and a desire to continuously improve?

ASSUMPTION: Candidates who align with GrowthAssistant's values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple client campaigns and priorities effectively
• Adapting to changes in client needs and market trends
• Working with team members and clients in different time zones
• Balancing data-driven decision-making with creative problem-solving

ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other Campaign Manager roles, this position may offer more responsibility and autonomy, given GrowthAssistant's small team size
• This role may require more frequent communication with clients and internal teams, as GrowthAssistant focuses on providing offshore employees for marketing tasks
• Career progression in this role may involve specializing in specific aspects of paid media marketing or moving into a management or client-facing role

ASSUMPTION: Applicants should research similar roles and companies to better understand the market and tailor their application materials accordingly.

📝 Sample Projects

• Developing and implementing a comprehensive paid media strategy for a new client
• Optimizing an existing campaign's performance by analyzing data and making data-driven adjustments
• Creating a detailed performance report and presenting it to a client, highlighting key insights and recommendations

ASSUMPTION: Candidates should be prepared to discuss their past projects and experiences in campaign management and optimization during the interview process.

❓ Key Questions to Ask During Interview

• How does GrowthAssistant support the professional development of its employees?
• What are the most significant challenges facing the company, and how can this role contribute to addressing them?
• How does the company approach collaboration and communication with remote teams and clients?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GrowthAssistant measure the success of its Campaign Managers, and what metrics are most important?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching GrowthAssistant's company culture and values, as well as the specific requirements of the role
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.