📌 Core Information
🔹 Job Title: Marketing Manager - Public Sector
🔹 Company: Insight
🔹 Location: Chandler, Arizona, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving Go-to-Market strategy and campaign initiatives for Insight Public Sector
- Collaborating cross-functionally with Sales, Services, Marketing, and other teams
- Managing campaign aspects, including data and list management, budgeting, and execution
- Assessing campaign effectiveness and optimizing accordingly
- Developing and measuring program KPIs, assessing campaign ROI, and conducting post-program reviews
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of B2B marketing, particularly in the public sector.
📋 Key Responsibilities
✅ Work cross-functionally to collaborate and partner with Sales, Services, Marketing teammates, and subject matter experts to design marketing campaign strategy, targeting, funnel projections, and segment and tactical execution across IPS segments.
✅ Manage multiple aspects of campaign – including data and list management, campaign budgets and timely execution of deliverables.
✅ Assess effectiveness of current campaigns and programs and refine and optimize accordingly.
✅ Develop and measure program KPIs, assess campaign ROI & impact, and complete post-program reviews.
✅ Be AmbITious: This opportunity is not just about what you do today but also about where you can go tomorrow. When you bring your hunger, heart, and harmony to Insight, your potential will be met with continuous opportunities to upskill, earn promotions, and elevate your career.
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and continuous improvement, with a strong focus on driving results and optimizing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Communications, or technology-related field
Experience: Minimum of 5 years of broad-based B-to-B marketing experience, with a focus on public sector marketing and technology or channel or partner marketing
Required Skills:
- Proven track record of leading marketing and business development projects in high-tech companies
- Understanding of solution and services selling, networking, cybersecurity, hybrid cloud, modern apps, and/or data and AI technologies and solutions
- Strong project management and organizational skills
- Excellent communication and collaboration skills
- Data-driven mindset with a focus on continuous improvement
Preferred Skills:
- Experience working with marketing automation tools and CRM systems
- Fluency in Spanish
ASSUMPTION: Given the role's focus on the public sector, candidates with experience in government or public sector marketing may have an advantage.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the Phoenix, AZ area)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee discounts on technology products
- Professional development opportunities
Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and skills. Insight offers a competitive benefits package, including health insurance, retirement plans, and employee discounts.
📌 Applicant Insights
🔍 Company Context
Industry: Insight is a Fortune 500 solutions integrator focused on cloud, data, AI, cybersecurity, and intelligent edge technologies, guiding organizations through complex digital decisions.
Company Size: Insight has over 14,000 teammates globally, with a strong presence in North America, Europe, and Asia Pacific.
Founded: Insight was founded in 1988 and has since grown into a leading technology solutions provider.
Company Description:
- Insight is a people-first company, focusing on unlocking the power of people and technology to drive transformation and achieve extraordinary results.
- The company offers a wide range of technology solutions, including hardware, software, cloud, and managed services, tailored to meet clients' unique needs.
- Insight is committed to sustainability and social responsibility, with a focus on reducing its environmental impact and giving back to communities.
Company Specialties:
- Cloud and data center transformation
- Digital innovation and mobility
- Networking and security
- Software management and procurement
- IT asset management and disposition
Company Website: https://www.insight.com/en_US/home.html
ASSUMPTION: Insight's focus on people, technology, and transformation sets it apart in the IT services and consulting industry.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity for growth and advancement within Insight's marketing organization.
Reporting Structure: The Marketing Manager reports directly to the Vice President of Marketing for the Public Sector.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may be discussed further during the interview process.
Growth Opportunities:
- Insight offers opportunities for professional development, including training, mentorship, and career pathing.
- The company's growth and expansion create new opportunities for employees to take on additional responsibilities or move into different roles.
- Insight's focus on continuous improvement and innovation encourages employees to stay curious and adapt to new challenges.
ASSUMPTION: Given Insight's size and growth, there are ample opportunities for career advancement and professional development within the organization.
🌍 Location & Work Environment
Office Type: Insight's Chandler, AZ office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 2701 E. Insight Way, Chandler, AZ 85286
Geographic Context:
- Chandler is a suburb of Phoenix, Arizona, with a population of over 250,000 people.
- The area offers a mix of urban and suburban living, with a variety of housing options, cultural attractions, and outdoor recreation opportunities.
- Arizona experiences hot summers and mild winters, with average temperatures ranging from the 40s to the 100s Fahrenheit.
Work Schedule: The work schedule for this role is typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: The Chandler office provides a collaborative and engaging work environment, with access to modern facilities and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Vice President of Marketing for the Public Sector
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Project management and organizational skills
- Communication and collaboration skills
- Data-driven decision-making and continuous improvement
- Alignment with Insight's core values of Hunger, Heart, and Harmony
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the public sector.
- Be prepared to discuss your experience with marketing automation tools and CRM systems.
- Demonstrate your understanding of Insight's business and the role's responsibilities by asking thoughtful questions during the interview process.
ATS Keywords: Go-to-Market strategy, campaign management, public sector marketing, B2B marketing, networking, cybersecurity, hybrid cloud, data and AI, IT hardware, software, services industry, collaboration, KPI development, ROI assessment, post-program reviews, data management
ASSUMPTION: Insight's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Hunger: Insight encourages its teammates to be ambitious, curious, and driven to achieve extraordinary results.
- Heart: The company fosters a culture of empathy, respect, and genuine care for its teammates, clients, and communities.
- Harmony: Insight promotes collaboration, open communication, and a positive, inclusive work environment.
Work Style:
- Insight values a balance of autonomy and collaboration, with teammates working independently and in teams to drive results.
- The company encourages continuous learning and growth, with a focus on staying curious and adapting to new challenges.
- Insight's work environment is dynamic and fast-paced, with a focus on innovation and transformation.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about driving results and continuously improving your skills and knowledge?
- Do you enjoy collaborating with others and contributing to a positive, inclusive work culture?
ASSUMPTION: Insight's culture is built on its core values of Hunger, Heart, and Harmony, with a focus on fostering a positive, inclusive work environment that supports the growth and success of its teammates.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events, conferences, or client meetings.
- Insight's fast-paced work environment can be challenging, with tight deadlines and competing priorities.
- The role may require working with multiple stakeholders, including internal teams and external partners, which can be complex and demanding.
- The public sector market can be competitive and regulated, with unique challenges and opportunities.
ASSUMPTION: While Insight offers a dynamic and engaging work environment, candidates should be prepared to face challenges and adapt to new situations.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position has a stronger focus on the public sector and government clients.
- Insight's size and growth provide more opportunities for career advancement and professional development compared to smaller organizations.
- This role may have more exposure to senior leadership and strategic decision-making compared to more tactical or operational marketing roles.
ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on the public sector and Insight's unique culture set it apart.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Insight Public Sector offering, targeting specific government agencies or departments
- Conducting market research and analysis to identify trends, opportunities, and threats in the public sector technology market
- Managing a campaign to promote Insight's cybersecurity services to public sector clients, including event planning, content creation, and lead generation
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on driving results and optimizing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Insight Public Sector marketing organization?
- How does Insight support the professional development and growth of its marketing teammates?
- What are the most challenging aspects of working in the public sector market, and how does Insight address these challenges?
- How does Insight measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) used to track progress?
- What is the typical career path for a marketing manager at Insight, and what opportunities exist for growth and advancement within the organization?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and Insight's organization, while also providing valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Insight Careers - Marketing Manager - Public Sector
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the public sector.
- Prepare for your interview by researching Insight's business, the role's responsibilities, and the company's core values.
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
