Mid Copywriter (Tech-focused)

📌 Core Information

🔹 Job Title: Mid Copywriter (Tech-focused)

🔹 Company: OBDeleven

🔹 Location: Kaunas, Lithuania

🔹 Job Type: Full-time, Hybrid (3 days in-office, 2 days remote)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (with remote work flexibility)

🚀 Job Overview

Key aspects of this role include:

• Crafting clear, engaging, and conversion-driven copy for various platforms
• Collaborating with internal teams to ensure cohesive and strategic messaging
• Researching industry trends and translating technical concepts into accessible content
• Working on multiple projects simultaneously and meeting deadlines efficiently
• Continuously updating and editing content based on feedback and performance data

ASSUMPTION: This role requires a strong balance of creativity, technical understanding, and project management skills. The ideal candidate will be comfortable working independently and collaboratively within a team.

📋 Key Responsibilities

✅ Write clear, engaging, and conversion-driven copy for various platforms, including blog posts, landing pages, product descriptions, user manuals, and FAQs

✅ Craft UX-friendly copy for OBDeleven's mobile app

✅ Collaborate with internal teams, including marketing, product, and design, to ensure cohesive and strategic messaging across all content

✅ Translate technical concepts into accessible content that resonates with both car enthusiasts and everyday drivers

✅ Ensure all copy aligns with brand voice, style, and positioning

✅ Conduct competitor content analysis to track industry trends and identify content opportunities

✅ Collaborate with the Senior Copywriter and Content Strategist on content planning, sprint execution, and tone of voice alignment

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and the ability to work effectively under deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field (or equivalent experience)

Experience: 1+ years of experience in copywriting, ideally with exposure to technical, automotive, or digital product topics

Required Skills:

• Fluency in Lithuanian and exceptional English writing, editing, and proofreading skills
• Proven ability to simplify complex topics and write for different audiences
• Understanding of SEO principles and data-driven strategies
• Knowledge of content strategy and storytelling techniques
• Excellent research skills
• Strong organizational skills and attention to detail
• Proactive and self-motivated mindset with a results-driven approach
• Proficiency in using AI tools (e.g., ChatGPT) to brainstorm, outline, or speed up drafting while keeping copy human and brand-aligned

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with automotive industry trends and terminology
• Knowledge of UX/UI design principles

ASSUMPTION: While not explicitly stated, experience with content management systems and familiarity with automotive industry trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Gross salary from 2266 – 3305 EUR/Month, depending on experience. This range is based on industry standards for mid-level copywriters in the automotive and tech sectors in Lithuania.

Benefits:

• Fair pay for bold work, including a yearly, company goal-based bonus
• Hybrid work flexibility, with the option to work remotely from abroad for up to 183 days a year
• Focus on well-being, with comprehensive health plan options, paid days off for self-care, and flexible working hours
• Real learning opportunities, including a 2% gross salary learning budget, monthly paid self-learning days, and a culture that values expertise and ownership
• Culture that connects, with Friday lunches, team buildings, company parties, and office perks like snacks, a cozy lounge, Xbox, and more

Working Hours: Full-time, with flexible hours and the option to work remotely for two days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Automotive, with a focus on car diagnostics and customization tools

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration

Founded: 2012, with over a decade of experience in the automotive industry

Company Description:

• OBDeleven is passionate about making car maintenance easy and accessible for everyone
• The company crafts simple yet powerful diagnostic and customization tools for car lovers globally
• OBDeleven's flagship product is a Bluetooth-enabled device that, paired with a mobile app, turns your smartphone into a car's best friend

Company Specialties:

• Car diagnostics and customization tools
• Mobile app development
• Automotive industry expertise

Company Website: http://obdeleven.com

ASSUMPTION: OBDeleven's focus on innovation and user-centric design sets it apart in the automotive industry. Applicants should be prepared to contribute to this culture of excellence.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing and communications department

Reporting Structure: This role reports directly to the Senior Copywriter and Content Strategist, with collaboration across various internal teams, including marketing, product, and design

Work Arrangement: Hybrid, with three days in the office and two days remote, offering a balance between structured collaboration and independent work

Growth Opportunities:

• Expanding skills and expertise within the marketing and communications department
• Contributing to OBDeleven's continued success and growth in the automotive industry
• Potential leadership opportunities as the company continues to expand

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on OBDeleven's content strategy and brand voice.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with amenities like snacks, a cozy lounge, and Xbox

Office Location(s): Karaliaus Mindaugo pr. 38, 8th floor, Kaunas, 44307, LT

Geographic Context:

• Kaunas is the second-largest city in Lithuania, offering a blend of urban and natural environments
• The city is known for its vibrant cultural scene, historic architecture, and green spaces
• Kaunas is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time, with flexible hours and the option to work remotely for two days a week

ASSUMPTION: Kaunas offers a high quality of life, with affordable living costs and a strong sense of community. Applicants should consider the benefits of living and working in this vibrant city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Writing test or case study, focusing on technical or automotive topics
• In-depth interview with the Senior Copywriter and Content Strategist, followed by a team meeting
• Final decision and job offer

Key Assessment Areas:

• Writing skills and ability to translate technical concepts
• Understanding of SEO principles and data-driven strategies
• Cultural fit and alignment with OBDeleven's values
• Problem-solving skills and ability to work under deadlines

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio of your work, showcasing both short-form and long-form copy
• Prepare for the writing test or case study by researching OBDeleven's products and industry trends
• Be ready to discuss your approach to content strategy and storytelling techniques

ATS Keywords: Copywriting, Technical Writing, SEO, Content Strategy, Automotive, Car Diagnostics, Mobile App, User Experience, Brand Voice, Collaboration, Marketing

ASSUMPTION: OBDeleven's application process is designed to assess candidates' skills and cultural fit. Applicants should be prepared to demonstrate their expertise and passion for the role.

🛠️ Tools & Technologies

• Content management systems (CMS)
• AI tools (e.g., ChatGPT) for brainstorming, outlining, or speeding up drafting
• Microsoft Office Suite or Google Workspace
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, familiarity with common content management systems and project management tools would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for automotive innovation
• User-centric design and approach
• Collaboration and teamwork
• Expertise and continuous learning
• Ownership and accountability

Work Style:

• Creative and innovative
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Self-motivated and proactive

Self-Assessment Questions:

• Do you share OBDeleven's passion for automotive innovation and user-centric design?
• Are you comfortable working collaboratively within a team and across departments?
• Do you have a proactive and self-motivated mindset, with a results-driven approach?
• Are you adaptable and responsive to change, with a strong attention to detail?

ASSUMPTION: OBDeleven values expertise, ownership, and a strong work ethic. Applicants should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and competitors in the fast-paced automotive and tech sectors
• Balancing creativity with data-driven strategies and SEO principles
• Working effectively within a team and across departments

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive, results-driven approach.

📈 Similar Roles Comparison

• Unlike other mid-level copywriter roles, this position focuses specifically on the automotive and tech sectors, requiring industry-specific knowledge and expertise
• OBDeleven's emphasis on user-centric design and innovation sets it apart in the automotive industry, offering unique growth and learning opportunities
• This role offers a blend of creative and analytical tasks, with a strong focus on collaboration and teamwork

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a comprehensive user manual for OBDeleven's flagship product, explaining technical concepts in an accessible and engaging way
• Crafting a series of blog posts on automotive industry trends and innovations, optimizing for SEO and driving organic traffic
• Creating a set of product descriptions that highlight the unique features and benefits of OBDeleven's diagnostic and customization tools

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to translate technical concepts, optimize for SEO, and create engaging content for various platforms.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing and communications department?
• How does OBDeleven approach content strategy and planning, and how can this role contribute to that process?
• What are the most challenging aspects of working in the automotive and tech sectors, and how does OBDeleven address those challenges?
• How does OBDeleven support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to provide insight into OBDeleven's company culture, team dynamics, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on technical or automotive topics
• Prepare a portfolio of your work, showcasing both short-form and long-form copy, and including a link or other format as requested
• Be ready to discuss your approach to content strategy, storytelling techniques, and SEO principles during the interview process
• Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and asking any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.