📌 Core Information
🔹 Job Title: Mid-Senior level Copywriter
🔹 Company: Comcast
🔹 Location: NY - New York, 105 Wooster Street
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to develop innovative advertising campaigns
- Crafting compelling copy for various media platforms, including digital, print, broadcast, and social media
- Presenting creative concepts and copy to internal teams and clients, incorporating feedback as needed
- Mentoring junior copywriters to foster their professional growth
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well within a team. It is ideal for someone with a strong portfolio showcasing diverse work and a passion for storytelling.
📋 Key Responsibilities
✅ Concept Development: Generate original ideas and concepts for advertising campaigns that align with client objectives and brand guidelines.
✅ Copywriting: Produce clear, persuasive, and creative copy for digital, print, broadcast, and social media channels.
✅ Collaboration: Engage proactively with the entire team to develop insightful and breakthrough campaigns.
✅ Interaction: Present creative concepts and copy to internal teams and clients, incorporating feedback as needed.
✅ Editing & Proofreading: Revise and refine copy to ensure clarity, consistency, and alignment with brand voice.
✅ Industry Awareness: Stay updated on industry trends, competitive landscape, and emerging technologies to inform your work.
✅ Mentorship: Provide guidance and constructive feedback to junior copywriters to foster their professional growth.
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work well within a team. It is ideal for someone with a strong portfolio showcasing diverse work and a passion for storytelling.
🎯 Required Qualifications
Education: Bachelor's degree in English, Communications, Advertising, Journalism, or a related field.
Experience: 6-8 years of professional copywriting experience in an advertising agency or similar environment.
Required Skills:
- Exceptional writing, editing, and proofreading abilities.
- Strong conceptual thinking and ability to generate innovative ideas.
- Proficient in adapting tone and style to different audiences and mediums.
- Excellent presentation and communication skills.
- Comedic to emotional range in terms of execution.
- Ability to manage multiple projects and meet tight deadlines.
- Proficient in AI concepting tools and content creation techniques.
Preferred Skills:
- Familiarity with Microsoft Office Suite; knowledge of Adobe Creative Suite is a plus.
- Proficiency in AI tools and platforms is a plus.
ASSUMPTION: While a Bachelor's degree is preferred, Comcast may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
💰 Compensation & Benefits
Salary Range: $94,962.24 - $142,443.36 (Primary Location Pay Range)
Benefits:
- Competitive salary and benefits package.
- Opportunity to work with a diverse team on a high-profile client.
- Professional development and growth opportunities.
- A vibrant and inclusive company culture that values creativity and innovation.
Working Hours: 40 hours per week, with the possibility of flexible hours based on project needs.
ASSUMPTION: The salary range provided is based on Comcast's primary location pay range. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Comcast operates in the telecommunications industry, providing a wide range of services including internet, cable television, and phone services to millions of customers worldwide.
Company Size: Comcast is a large corporation with over 10,000 employees, offering a diverse range of opportunities and a well-established company culture.
Founded: Comcast was founded in 1963 and has since grown to become one of the largest telecommunications companies in the world.
Company Description:
- Comcast brings together the best in media and technology to create the world's best entertainment and online experiences.
- The company drives innovation to set the pace in a variety of innovative and fascinating businesses and creates career opportunities across a wide range of locations and disciplines.
- Comcast is at the forefront of change and moves at an amazing pace, thanks to its remarkable people who bring cutting-edge products and services to life for millions of customers every day.
Company Specialties:
- Telecommunications
- Media and Entertainment
- Internet Services
- Cable Television
Company Website: corporate.comcast.com
ASSUMPTION: Comcast's large size and diverse range of services offer applicants a wide variety of career paths and opportunities for growth.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in copywriting.
Reporting Structure: The Copywriter will report directly to the Creative Director and work closely with art directors, strategists, and other creatives within the team.
Work Arrangement: This role is on-site, with the possibility of hybrid or remote work depending on the specific needs of the team and the company.
Growth Opportunities:
- Progression to a senior or lead copywriter role within the creative team.
- Expansion into other areas of the business, such as brand management or marketing strategy.
- Opportunities to work on high-profile clients and campaigns, gaining valuable experience and exposure.
ASSUMPTION: Comcast's large size and diverse range of services offer applicants a wide variety of career paths and opportunities for growth.
🌍 Location & Work Environment
Office Type: Comcast's New York office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 105 Wooster Street, New York, NY
Geographic Context:
- New York City offers a vibrant and dynamic cultural scene, with numerous opportunities for entertainment, dining, and networking.
- The city is a major hub for the advertising and marketing industries, providing ample opportunities for professional growth and development.
- New York's diverse population and cultural landscape offer a rich source of inspiration for creative professionals.
Work Schedule: The work schedule for this role is Monday through Friday, with the possibility of flexible hours based on project needs.
ASSUMPTION: The New York office provides a stimulating and inspiring environment for creative professionals, with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission.
- Phone or video screen with the hiring manager or HR representative.
- In-person or virtual interview with the creative team, including the Creative Director and Art Director.
- Final interview with the hiring manager or HR representative.
Key Assessment Areas:
- Creativity and conceptual thinking.
- Writing and communication skills.
- Presentation and interpersonal skills.
- Alignment with Comcast's company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare a portfolio showcasing your best work, demonstrating your range and versatility as a copywriter.
- Research Comcast and the specific team you will be working with to demonstrate your understanding of the company and its culture.
ATS Keywords: Copywriter, Advertising, Concept Development, Creative Writing, Brand Voice, Campaign Development, Industry Trends, Collaboration, Presentation Skills
ASSUMPTION: Comcast's application process is designed to assess candidates' creativity, communication skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite (optional)
- AI concepting tools and content creation techniques
ASSUMPTION: Familiarity with industry-standard software and tools is preferred, but not always required. Comcast may provide training and support for new hires to help them develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Inclusion & Diversity
- Integrity
- Agility
- Customer Centricity
- Accountability
Work Style:
- Collaborative and team-oriented
- Creative and innovative
- Results-driven and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with a diverse range of clients and stakeholders?
- Do you have a strong sense of accountability and a commitment to delivering high-quality work?
- Are you able to adapt to change and respond to new challenges with creativity and resilience?
ASSUMPTION: Comcast values diversity, inclusion, and collaboration, seeking candidates who align with these principles and contribute to a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple projects and tight deadlines may require strong time management and organizational skills.
- Working with a diverse range of clients and stakeholders may require strong communication and interpersonal skills.
- Keeping up with industry trends and emerging technologies may require continuous learning and professional development.
- Commuting to and from the New York office may present challenges for those living outside the city.
ASSUMPTION: Comcast's fast-paced and dynamic work environment may present challenges, but also offers ample opportunities for growth and development.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Lead Copywriter position, but with a greater emphasis on collaboration and mentorship.
- Compared to other advertising agencies, Comcast offers a larger scale and broader range of clients and campaigns, providing more opportunities for growth and exposure.
- Career progression in this role may lead to senior or leadership positions within the creative team or other areas of the business.
ASSUMPTION: Comcast's large size and diverse range of services offer applicants a wide variety of career paths and opportunities for growth.
📝 Sample Projects
- Developing a comprehensive advertising campaign for a new product launch, including concept development, copywriting, and presentation to internal teams and clients.
- Creating a series of social media posts for a brand awareness campaign, showcasing the brand's unique voice and personality.
- Writing and editing a series of blog posts or articles for a corporate website, demonstrating the company's thought leadership and expertise in its industry.
ASSUMPTION: These sample projects are intended to illustrate the types of work a Copywriter may be expected to perform in this role, but may not be exhaustive or representative of all possible tasks.
❓ Key Questions to Ask During Interview
- Can you describe the creative team's approach to campaign development and how my role would fit into that process?
- How does the team collaborate and communicate with clients and stakeholders throughout the campaign development process?
- What opportunities are there for professional growth and development within the creative team and the broader organization?
- How does Comcast support work-life balance for its employees?
- What is the company's approach to diversity, inclusion, and belonging, and how does that manifest in the day-to-day work environment?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Prepare a portfolio showcasing your best work, demonstrating your range and versatility as a copywriter.
- Research Comcast and the specific team you will be working with to demonstrate your understanding of the company and its culture.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
