Mid-Weight Copywriter

📌 Core Information

🔹 Job Title: Mid-Weight Copywriter

🔹 Company: Lyka

🔹 Location: Alexandria, NSW, Australia

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Marketing & Creative

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Creating compelling copy for brand, marketing, and product materials
• Collaborating with cross-functional teams to develop engaging content
• Ensuring consistent Lyka tone of voice across all channels
• Driving customer acquisition and retention through effective copy

ASSUMPTION: This role requires a balance of creativity and strategic thinking to effectively communicate Lyka's unique value proposition.

📋 Key Responsibilities

✅ Create crafted, conceptual, and insight-driven copy that brings the Lyka tone of voice to life consistently

✅ Support performance marketing and creative teams with highly-effective concepts, scripts, and captions tailored to channel requirements

✅ Collaborate with marketing, product, and partnerships teams to develop clear, engaging, and effective copy for various marketing and campaign materials

✅ Write persuasive and effective copy for brand-owned channels, CRM, social, UX, events, and B2B

✅ Ensure all copy produced is compliant with any pet food standards and regulations, where required

✅ Manage copy project delivery, ensuring all projects are delivered to brief, on time, and with quality

✅ Stay updated on emerging trends and best practices in copywriting, creative advertising, and social media

ASSUMPTION: This role requires strong organizational skills to manage multiple projects simultaneously and adapt writing styles to match different brand tones.

🎯 Required Qualifications

Education: Bachelor’s degree in English, Journalism, Marketing, or a related field

Experience: Proven experience (3-4 years) as a copywriter in an agency or in-house creative team

Required Skills:

• Exceptional writing, editing, and proofreading skills with a keen eye for detail
• Ability to adapt writing style to match the tone and personality of different brands and target audiences
• Strong understanding of social media channels and performance marketing principles
• Experience collaborating with cross-functional teams and managing multiple projects simultaneously

Preferred Skills:

• Experience working in a start-up environment
• Familiarity with pet industry or wellness products

ASSUMPTION: While not explicitly stated, experience in a fast-paced, growing start-up environment would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: AU$70,000 - AU$90,000 per annum (Based on industry standards for mid-weight copywriter roles in Sydney)

Benefits:

• Up to 18 weeks of paid parental leave top-up
• Wellbeing assistance and tools
• Flexible arrangements for pets, including pet-friendly offices and discounts
• Learning and development budget for personal growth

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days a week

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically pet food and wellness

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2018, with a 7-year history of innovation and growth in the pet wellness space

Company Description:

• Lyka is an Australian-founded pet wellness company focused on improving pet health through wholefood meals
• Committed to sustainability, Lyka is Australia's only carbon-negative and plastic-negative pet company
• Seeking to increase pet lifespans through preventative, holistic, and personalized approaches to pet care

Company Specialties:

• Direct-to-consumer pet food and subscription services
• E-commerce and consumer products
• Manufacturing and pet wellness

Company Website: Lyka Pet Food

ASSUMPTION: Lyka's focus on sustainability and pet wellness sets it apart in the pet food industry, providing a unique opportunity for candidates to make a positive impact.

📊 Role Analysis

Career Level: Mid-weight, with opportunities for growth and progression within the creative team

Reporting Structure: Reports to the Senior Creative Copywriter, collaborating with marketing, product, and partnerships teams

Work Arrangement: Hybrid, with 3 days in the office and 2 days remote, offering flexibility and work-life balance

Growth Opportunities:

• Progression to Senior Copywriter or Creative Lead roles as the team expands
• Expanding responsibilities as Lyka grows and enters new markets
• Learning and development opportunities through Lyka's annual L&D budget

ASSUMPTION: This role offers strong growth potential as Lyka continues to expand and diversify its product offerings.

🌍 Location & Work Environment

Office Type: Hybrid, with 3 days in the office and 2 days remote

Office Location(s): Alexandria, Sydney, NSW, Australia

Geographic Context:

• Alexandria is a vibrant, multicultural suburb of Sydney with a mix of residential, commercial, and industrial areas
• Close proximity to Sydney's central business district (CBD) and public transportation
• Surrounded by parks, cafes, and restaurants, offering a pleasant work environment

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days a week

ASSUMPTION: The hybrid work arrangement provides a good balance between collaboration and flexibility, allowing for better work-life integration.

💼 Interview & Application Insights

Typical Process:

• Online application and portfolio review
• Phone or video screen with the hiring manager
• In-person or virtual interview with the creative team
• Final interview with the Senior Creative Copywriter or Creative Director

Key Assessment Areas:

• Portfolio quality and diversity of work
• Writing samples demonstrating adaptability and creativity
• Understanding of Lyka's brand and values
• Cultural fit and alignment with Lyka's mission

Application Tips:

• Tailor your portfolio to showcase your best work relevant to Lyka's brand and values
• Prepare examples of your writing that demonstrate your ability to adapt to different brand tones
• Research Lyka's mission and be ready to discuss how your skills and passion align with their goals

ATS Keywords: Copywriter, Creative, Marketing, Brand, Tone of Voice, Performance Marketing, Collaboration, Project Management, Customer Insights, Data-Driven Solutions, Compliance, Adaptability, Attention to Detail

ASSUMPTION: Lyka's interview process is designed to assess both your creative skills and cultural fit, ensuring you're the right match for their growing team.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs)
• Microsoft Office (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Pet-obsessed: We love pets and prioritize their wellbeing
• Innovative: We challenge the status quo and continuously improve
• Sustainable: We care about our planet and strive to minimize our environmental impact
• Collaborative: We work together to achieve our mission

Work Style:

• Creative and strategic thinkers who can balance both creativity and data-driven approaches
• Strong communicators with excellent writing, editing, and proofreading skills
• Adaptable and collaborative team players who thrive in a fast-paced, growing environment

Self-Assessment Questions:

• How do you demonstrate your passion for pets and their wellbeing in your daily life?
• Can you provide an example of a time when you had to adapt your writing style to match a specific brand tone?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Lyka values candidates who are passionate about pets, innovative, sustainable, collaborative, and adaptable, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Keeping up with the fast-paced, growing nature of a start-up environment
• Managing multiple projects and deadlines simultaneously
• Adapting writing styles to match various brand tones and target audiences
• Ensuring compliance with pet food standards and regulations

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional pet food companies, Lyka focuses on preventative, holistic, and personalized approaches to pet care
• This role offers the opportunity to work in a fast-growing start-up environment with a strong focus on sustainability and innovation
• Career progression opportunities are available as Lyka continues to expand and diversify its product offerings

ASSUMPTION: This role offers unique opportunities for growth and impact in the pet wellness industry, setting it apart from similar roles in traditional pet food companies.

📝 Sample Projects

• Developing a marketing campaign to launch a new line of Lyka's wholefood meals
• Creating engaging and informative content for Lyka's blog and social media channels
• Writing persuasive copy for Lyka's website and product packaging

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the opportunity to make a significant impact in this role.

❓ Key Questions to Ask During Interview

• How does Lyka plan to expand its product offerings in the coming years?
• Can you describe the team structure and dynamics within the creative department?
• How does Lyka support its employees' professional growth and development?
• What are the most challenging aspects of working in a fast-growing start-up environment, and how does Lyka support its employees in overcoming these challenges?
• How does Lyka measure the success of its marketing campaigns, and how can this role contribute to improving these metrics?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to Lyka's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Prepare a tailored portfolio showcasing your best work relevant to Lyka's brand and values
• Write a cover letter explaining why you're passionate about pets, innovative, sustainable, collaborative, and adaptable, with a strong work ethic and a growth mindset
• If applicable, prepare examples of your writing that demonstrate your ability to adapt to different brand tones
• Follow up with Lyka's hiring team one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.