Mid Weight Creative - Writing (12 month FTC)

📌 Core Information

🔹 Job Title: Mid-Weight Creative - Writing (12 month FTC)

🔹 Company: Starling Bank

🔹 Location: London, England, United Kingdom (Remote)

🔹 Job Type: Full-Time, 12-month Fixed-Term Contract

🔹 Category: Creative, Writing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing creative concepts and engaging copy for various channels
• Maintaining brand voice and tone consistency across all touchpoints
• Collaborating with marketing teams, designers, and stakeholders
• Contributing to creative workshops and proactively suggesting ideas
• Supporting the bank's ambitious growth plans through compelling content

ASSUMPTION: This role requires a strong conceptual thinker with excellent writing skills and a solid understanding of digital marketing principles. The ideal candidate will be able to translate complex information into clear and engaging narratives while maintaining the brand's unique voice and tone.

📋 Key Responsibilities

✅ Concepting and copywriting: Develop creative concepts and write clear, concise, and engaging copy for a variety of channels

✅ Brand voice and tone: Ensure copy adheres to and strengthens the brand voice and tone, maintaining consistency across all touchpoints

✅ Collaboration: Work closely with marketing teams, designers, product managers, and other stakeholders to understand project objectives and deliver impactful creative solutions

✅ Research and understanding: Develop a strong understanding of the target audience, products, and the fintech landscape to create relevant and persuasive content

✅ Idea generation: Contribute to creative workshops and proactively suggest creative ideas and approaches

✅ Proofreading and editing: Ensure all copy is accurate, grammatically correct, and free of errors

✅ Performance awareness: Understand and contribute to the achievement of marketing KPIs through effective copywriting

ASSUMPTION: The role requires a strong conceptual thinker with excellent writing skills and a solid understanding of digital marketing principles. The ideal candidate will be able to translate complex information into clear and engaging narratives while maintaining the brand's unique voice and tone.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Marketing, or a related discipline) or equivalent experience

Experience: 3+ years of experience as a copywriter or creative copywriter

Required Skills:

• Proven ability to write effective and engaging copy across various digital and potentially offline channels
• Excellent grammar, spelling, and attention to detail
• Strong conceptual thinking and ability to translate complex information into clear narratives
• Solid understanding of digital marketing principles and how copy performs across different online platforms
• Confidence and great communication skills to speak up and justify decisions and fight for ideas

Preferred Skills:

• Experience working with marketing automation platforms
• Familiarity with SEO principles and keyword research
• Experience writing for different customer segments

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their ability to write effective and engaging copy across various channels, demonstrating both an aptitude for longer copy and flair for snappy headlines and ideation/conceptual work.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (pro-rata for the 12-month contract) - ASSUMPTION: Based on industry standards for mid-level copywriters in London

Benefits:

• 25 days holiday (plus take your public holiday allowance whenever works best for you)
• An extra day’s holiday for your birthday
• Annual leave increased with length of service, and you can choose to buy or sell up to five extra days off
• 16 hours paid volunteering time a year
• Salary sacrifice, company enhanced pension scheme
• Life insurance at 4x your salary
• Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr. & Mrs. Smith and Peloton
• Generous family-friendly policies
• Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
• Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships

Working Hours: Full-time (37.5 hours per week), Monday to Friday, with flexibility for remote work

ASSUMPTION: The salary range is based on industry standards for mid-level copywriters in London. The benefits package is comprehensive and competitive, reflecting the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech & Banking

Company Size: Medium (1,001-5,000 employees) - ASSUMPTION: This size allows for a mix of startup agility and established resources, fostering innovation and growth opportunities

Founded: 2014 - ASSUMPTION: Starling Bank has had time to establish itself as a leading digital bank while still maintaining a startup-like culture

Company Description:

• Starling Bank is a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company
• They aim to help people save, spend, and manage their money in a new and transformative way, using technology to make banking fairer, easier to use, and more accessible
• Starling Bank employs over 3,000 people across their London, Southampton, Cardiff, and Manchester offices

Company Specialties:

• Mobile Banking
• FinTech
• Banking as a Service
• Financial Services

Company Website: http://www.starlingbank.com

ASSUMPTION: Starling Bank's focus on technology and innovation sets it apart in the banking industry, offering applicants a unique opportunity to work at the intersection of finance and tech.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Mid-Weight Creative will report directly to the Creative Director and work closely with the marketing team, designers, and other stakeholders

Work Arrangement: Hybrid (Remote & On-site) - ASSUMPTION: This arrangement offers flexibility and a balance between remote work and in-person collaboration

Growth Opportunities:

• Potential for long-term employment after the 12-month contract, depending on performance and business needs
• Opportunities to work on various projects and campaigns, gaining exposure to different aspects of the business
• Chance to contribute to the bank's growth and expansion, developing skills and experience in a dynamic environment

ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-growing fintech company, working on high-impact projects and contributing to the bank's success.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site) - ASSUMPTION: This arrangement allows for flexibility and a balance between remote work and in-person collaboration

Office Location(s): London, with the possibility of working remotely from other UK locations

Geographic Context:

• London is a major global city with a vibrant cultural scene, diverse communities, and numerous employment opportunities
• The city offers a mix of urban and suburban living options, with various neighborhoods catering to different preferences and budgets
• London has an extensive public transportation system, making it easy to commute to and from work

Work Schedule: Full-time (37.5 hours per week), Monday to Friday, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a balance between remote work and in-person collaboration, allowing employees to enjoy the benefits of both working from home and being part of an office environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• Creative brief challenge to demonstrate your understanding of the brand and ability to generate compelling ideas
• Final interview with the Creative Director and/or other stakeholders to discuss your approach to the brief and answer any questions

Key Assessment Areas:

• Creativity and conceptual thinking
• Writing skills and ability to maintain brand voice and tone
• Understanding of digital marketing principles and how copy performs across different online platforms
• Communication and collaboration skills
• Alignment with Starling Bank's values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Starling Bank's brand and values in your application materials
• Prepare a strong portfolio demonstrating your ability to write effective and engaging copy across various channels
• Be ready to discuss your approach to the creative brief challenge and answer questions about your creative process

ATS Keywords: Copywriting, Creative, Brand Voice, Digital Marketing, Concept Development, Collaboration, Marketing, Fintech, Banking

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing creativity, writing skills, and cultural fit. Applicants should be prepared to demonstrate their understanding of Starling Bank's brand and values and showcase their ability to generate compelling ideas.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Project management tools (e.g., Asana, Trello, Jira)
• Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and campaigns the Mid-Weight Creative is working on.

👔 Cultural Fit Considerations

Company Values:

• Open: We're open about what we do and how we do it
• Inclusive: We value diversity and foster an inclusive environment
• Doing the right thing: We do the right thing, even when it's not always the easy thing

Work Style:

• Collaborative: We work together to achieve our goals
• Innovative: We embrace change and continuously improve
• Customer-focused: We put our customers at the heart of everything we do

Self-Assessment Questions:

• Do you align with Starling Bank's values, particularly the emphasis on being open, inclusive, and doing the right thing?
• Are you comfortable working in a collaborative, innovative, and customer-focused environment?
• Do you have experience working in a fast-paced, dynamic fintech company, and are you eager to contribute to its growth and success?

ASSUMPTION: Starling Bank's values and work style emphasize collaboration, innovation, and a customer-focused approach. Applicants should be comfortable working in a dynamic, fast-paced environment and align with the bank's values to be a good cultural fit.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills
• The 12-month fixed-term contract may limit job security and long-term career prospects
• The role may involve working with tight deadlines and high-pressure situations, requiring resilience and adaptability
• The competitive nature of the fintech industry may present challenges in terms of standing out and making an impact

ASSUMPTION: While this role offers numerous opportunities and benefits, applicants should be aware of the potential challenges and ensure they are well-suited to the demands of the position.

📈 Similar Roles Comparison

• This role differs from other mid-level copywriter positions in its focus on the fintech industry and the unique brand voice of Starling Bank
• Working in a fintech company offers a unique opportunity to combine creative writing with cutting-edge technology and innovation
• This role may provide more growth and development opportunities than similar positions in more established banking or financial services institutions

ASSUMPTION: This role offers a unique blend of creative writing and fintech industry experience, with the potential for significant growth and development opportunities.

📝 Sample Projects

• Developing a marketing campaign to launch a new Starling Bank product or service, including copy for various channels such as email, social media, and the website
• Creating engaging and informative content for Starling Bank's blog or knowledge base, explaining complex financial concepts in a clear and accessible way
• Working with the design team to create visually appealing and on-brand marketing materials, such as brochures, flyers, and banners

ASSUMPTION: These sample projects demonstrate the range of creative and collaborative opportunities available to the Mid-Weight Creative at Starling Bank.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the creative studio?
• How does Starling Bank support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Starling Bank measure the success of its marketing campaigns, and how will my performance be evaluated?
• What are the most rewarding aspects of working at Starling Bank, according to current employees?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and allows you to gain a better understanding of the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a strong portfolio demonstrating your ability to write effective and engaging copy across various channels
• Be ready to discuss your approach to the creative brief challenge and answer questions about your creative process
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.