Middle East Marketing Specialist

📌 Core Information

🔹 Job Title: Middle East Marketing Specialist

🔹 Company: Boston Consulting Group

🔹 Location: Doha, Ad Dawḩah, Qatar

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: 2025-06-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Enhancing BCG's reputation in the Middle East through strategic marketing and communication
• Collaborating with various teams to drive marketing and communication functions for BCG Middle East's Practice Areas
• Developing and executing integrated marketing plans to deliver on business objectives
• Building relationships with key editors, journalists, and event organizers to strengthen BCG's presence
• Managing marketing efforts to support business development and commercial objectives

ASSUMPTION: This role requires a high level of flexibility, adaptability, and strong interpersonal skills to manage multiple priorities and stakeholders effectively.

📋 Key Responsibilities

✅ Support BCG's reputation regionally and influence priority clients

✅ Build integrated marketing plans and execute through marketing programs to deliver on objectives

✅ Global BCG initiatives: Aligning BCG ME with global Marketing initiatives and ensuring strong regional execution

✅ Support Business Development by linking marketing efforts to commercial objectives

✅ Support PA employer branding via internal comms channels to inform, motivate, and engage employees

✅ Collaborate to assess and optimize campaigns, sharing learnings with BCG’s broader marketing team

✅ Manage relationships with communications agency and work with the agency across different workstreams

✅ Build and maintain relationships with key editors/journalists and oversee media monitoring

✅ Build and maintain relationships with key event organizers and prepare event branding and execution plans

✅ Develop local ME media pipeline for the PA based on global and local publication calendars

✅ Work with Partners/spokespersons alongside Senior Marketing Specialist to prepare for interviews/press launches

✅ Prepare social media plans and create differentiated, impactful social content

✅ Work with digital team to implement SEO best practices in content creation and monitor campaign performance

✅ Work with video and sound production teams to produce high-quality multimedia content

✅ Develop innovative assets and push experimentation to strengthen BCG’s regional leadership position

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: A relevant marketing degree

Experience: A minimum of 5 years of professional B2B experience, including communications and strategic marketing

Required Skills:

• Fluent verbal and written communication in English; Arabic is a plus
• Strong understanding of business themes in the Middle East
• Avid interest in storytelling and digital formats
• Analytical, confirmable assessment of content to extrapolate insights and messaging
• Advanced level computer skills: Windows, Word, Excel, PowerPoint, Outlook
• Strategic mindset with a focus on innovation, problem-solving, and continuous improvement
• Management of diverse stakeholders with a focus on service orientation, collaboration, and responsiveness
• Strong interpersonal skills and ability to work independently as well as effectively in a team

Preferred Skills:

• Experience in a consulting or professional services environment
• Familiarity with BCG's business and industry

ASSUMPTION: While not explicitly stated, experience in the consulting or professional services industry may be beneficial for understanding the unique aspects of BCG's business and clients.

💰 Compensation & Benefits

Salary Range: The salary range for this role in the Middle East typically falls between QAR 35,000 - QAR 50,000 per month (approximately USD 9,600 - USD 13,700 per year), depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in the region.

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Professional development opportunities
• Generous vacation and leave policies

Working Hours: Full-time position with standard business hours, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Benefits may also vary based on the company's policies and the candidate's employment contract.

📌 Applicant Insights

🔍 Company Context

Industry: Boston Consulting Group (BCG) is a global management consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was founded in 1963 and is headquartered in Boston, Massachusetts, with offices in more than 90 cities across 50 countries.

Company Size: BCG is a large company with over 10,000 employees worldwide, providing a diverse and global work environment.

Founded: 1963

Company Description:

• BCG partners with clients from the private, public, and non-profit sectors to help them make the world a better place
• The firm combines deep industry and functional expertise with a broad range of perspectives and insights to spark change and deliver results
• BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures

Company Specialties:

• Consumer insight
• Corporate development
• Corporate finance
• Digital economy
• Globalization
• Growth
• Information technology
• Innovation
• Marketing & sales
• Operations
• People & organization
• Postmerger integration
• Risk management
• Strategy
• Sustainability
• Transformation
• Climate
• Artificial intelligence
• Cost transformation
• And supply chains

Company Website: http://www.bcg.com

ASSUMPTION: BCG's extensive industry expertise and global presence provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the specialist level, requiring a high degree of expertise in marketing and communications within the consulting industry.

Reporting Structure: The Middle East Marketing Specialist reports to the Senior Marketing Specialist and works closely with various teams, including priority topic/PA marketers, events, internal comms, employer branding, marketing ops, and business development.

Work Arrangement: This is an on-site position based in Doha, Qatar, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a Senior Marketing Specialist role within the Middle East or globally
• Expansion into other functional areas within BCG, such as business development or consulting
• Opportunities to work on high-impact projects and collaborate with senior leadership

ASSUMPTION: Given BCG's global presence and diverse range of services, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with collaborative workspaces and state-of-the-art facilities

Office Location(s): 200 Pier 4 Blvd, Boston, Massachusetts 02210, US (headquarters); additional offices worldwide, including Doha, Qatar

Geographic Context:

• Doha, the capital and most populous city of Qatar, is a major commercial hub in the Middle East
• The city offers a mix of traditional Arabian culture and modern urban living, with a high standard of living and numerous amenities
• Qatar has a strategic location, connecting the Middle East, Asia, and Europe, providing ample opportunities for travel and international exposure

Work Schedule: Standard business hours, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands

ASSUMPTION: The modern office environment and strategic location of Doha provide an ideal setting for a dynamic and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the BCG careers portal
• Phone or video screening with the HR department
• Behavioral and situational interviews with the hiring manager and/or team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing and communications skills and expertise
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with BCG's values and mission
• Adaptability and flexibility in a fast-paced, intellectually intense environment
• Strong interpersonal and stakeholder management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and communications experience and achievements
• Demonstrate your understanding of BCG's business and industry in your application materials
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research BCG's company culture and values to ensure a strong cultural fit

ATS Keywords: Marketing, Communications, Strategy, Consulting, Middle East, Qatar, Doha, Business Development, Stakeholder Management, Project Management, Digital Marketing, Social Media, Public Relations, Event Management, Content Creation, SEO, Innovation, Problem Solving, Collaboration, Teamwork, Adaptability, Flexibility, Cultural Fit

ASSUMPTION: BCG's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the organization's needs.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., Google Analytics, SEMrush)
• Video and sound production software (e.g., Adobe Premiere Pro, Audacity)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing and communications industry and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve common goals
• Innovation: Pushing the boundaries of what's possible
• Respect: Valuing and appreciating the diversity of our people and our clients
• Integrity: Upholding the highest ethical standards in all our actions
• Client focus: Delivering exceptional value to our clients every day

Work Style:

• Dynamic and fast-paced, with a focus on delivering results and driving impact
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Intellectually intense, with a focus on continuous learning and development
• Global and diverse, with a strong emphasis on cultural sensitivity and inclusion

Self-Assessment Questions:

• How do you demonstrate collaboration and teamwork in your current or past roles?
• Can you provide an example of a time when you pushed the boundaries of what's possible in a marketing or communications project?
• How do you ensure that your work aligns with the highest ethical standards, even in challenging situations?
• Can you describe a time when you delivered exceptional value to a client or stakeholder, exceeding their expectations?

ASSUMPTION: BCG's values and work style emphasize collaboration, innovation, respect, integrity, and client focus, requiring candidates who can thrive in a dynamic, global, and intellectually intense environment.

⚠️ Potential Challenges

• The fast-paced and intellectually intense nature of the role may require long hours and tight deadlines
• The need to manage multiple priorities and stakeholders effectively may be challenging for some candidates
• The requirement to work on-site in Doha, Qatar, may not be suitable for candidates who prefer remote or hybrid work arrangements
• The need to adapt to a diverse and global work environment may present cultural and communication challenges for some candidates

ASSUMPTION: While this role offers numerous opportunities for professional growth and development, it also presents unique challenges that candidates should carefully consider.

📈 Similar Roles Comparison

• Compared to other marketing and communications roles in the consulting industry, this role places a greater emphasis on strategic thinking, problem-solving, and cross-functional collaboration
• The Middle East region presents unique cultural, linguistic, and market-specific challenges that may not be present in other geographic areas
• Career progression in BCG may differ from other consulting firms, with a greater emphasis on internal mobility and cross-functional opportunities

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the consulting industry, requiring candidates with relevant experience and a strong understanding of the Middle East market.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new BCG report on the Middle East's digital economy
• Managing a team of external vendors to produce high-quality multimedia content for BCG's global website and social media channels
• Conducting market research and analysis to identify trends and opportunities in the Middle East's consumer goods industry

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the marketing and communications work required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging marketing or communications project you've worked on, and how you overcame any obstacles you faced?
• How do you ensure that your marketing and communications efforts align with BCG's overall business strategy and commercial objectives?
• Can you provide an example of a time when you successfully managed a team of diverse stakeholders to deliver a complex marketing or communications project?
• How do you stay up-to-date with industry trends and best practices in marketing and communications, and how do you apply this knowledge to your work?
• Can you describe the most innovative marketing or communications campaign you've worked on, and what made it successful?

ASSUMPTION: Asking these questions will help you gain a deeper understanding of the role's requirements, the company's culture, and the team's dynamics, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the BCG careers portal
• Tailor your resume and cover letter to highlight relevant marketing and communications experience and achievements
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research BCG's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.