📌 Core Information
🔹 Job Title: Middle/Senior Creative Copywriter (Promova)
🔹 Company: Genesis (Promova)
🔹 Location: Remote (Any safe location worldwide)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating emotionally engaging and culturally relevant copy for marketing campaigns, PR materials, and social media.
- Collaborating with designers and other teams to bring ideas to life.
- Localizing and culturally adapting content for diverse international markets.
- Shaping and evolving Promova's tone of voice across segments and audiences.
- Working in a creative pair with designers and motion artists.
ASSUMPTION: This role requires a strong creative writer with a deep understanding of branding, marketing, and cultural nuances to create compelling content that resonates with diverse global audiences.
📋 Key Responsibilities
✅ Develop and adapt messaging for campaigns, landing pages, PR materials, social media, and video scripts.
✅ Create bold concepts and compelling copy for Brand Factory creatives.
✅ Collaborate closely with designers, PR, and SMM teams to bring ideas to life.
✅ Localize and culturally adapt content for diverse international markets.
✅ Help shape and evolve Promova's tone of voice across segments and audiences.
✅ Edit and review the copy to ensure brand consistency and clarity.
✅ Bring fresh ideas and experiment with new formats that make Promova's brand stand out.
ASSUMPTION: The role involves a mix of creative and editorial tasks, requiring a versatile writer who can adapt their style to different formats and audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience).
Experience: 2-3 years of experience as a creative copywriter or content specialist.
Required Skills:
- Proven track record in crafting messaging for brand campaigns.
- Skilled in writing across formats - from punchy slogans to compelling long reads.
- Strong cultural awareness and experience localizing content for global markets.
- Excellent editorial sense and writing style.
- Fluency in English (C1 level or higher, or native proficiency).
Preferred Skills:
- Experience working with AI-driven tools for content creation.
- Familiarity with the language learning industry.
ASSUMPTION: While not explicitly stated, experience with AI-driven content tools and familiarity with the language learning industry would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level creative copywriter in Kyiv, Ukraine is UAH 35,000 - 50,000 per month (approx. USD 800 - 1,100).
Benefits:
- 🎓 Growth - compensation for additional training, access to online courses and conferences, Promova English Group, English Classes, Promova Speaking Club, and access to Promova Premium.
- 🧘🏼 Wellbeing - remote work, flexible work schedule, 20 paid vacation days, unlimited sick days, medical insurance coverage, mental health support, and power station reimbursement.
- 🏄🏼♂️ Fun&Activities - remote team compensation for gathering and team-building episodes.
Working Hours: Full-time (40 hours per week) with a flexible schedule.
ASSUMPTION: The salary range is estimated based on market research for similar roles in Kyiv, Ukraine. The benefits listed are those explicitly mentioned in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Media. Promova is a cutting-edge Ukrainian product making waves on the global stage, focusing on language education and connecting people, bridging cultures, and empowering lifelong learners.
Company Size: 150+ employees. Promova offers a young, passionate, and driven team environment with endless stories to work across diverse topics while keeping your focus sharp.
Founded: 2020. Promova is a relatively new company with a strong focus on growth and innovation in the language learning space.
Company Description:
- Promova blends AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language.
- Their growing team is on a mission to connect people, bridge cultures, and empower lifelong learners, reaching every country except aggressor states.
- Promova offers flexible work options, comprehensive benefits, and endless opportunities for growth, making it more than just a workplace - it's a movement.
Company Specialties:
- Language education
- AI-driven content creation
- Global marketing and branding
Company Website: promova.com
ASSUMPTION: Promova is a dynamic, innovative company focused on connecting people and cultures through language education, offering a unique opportunity for creative copywriters to make a real impact.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and advancement within the creative team and the company as a whole.
Reporting Structure: The Middle/Senior Creative Copywriter will report directly to the Brand Manager and collaborate closely with designers, PR, and SMM teams.
Work Arrangement: Remote OK. The role allows working from any safe location worldwide, offering flexibility and work-life balance.
Growth Opportunities:
- Advancement within the creative team or the company as a whole.
- Expanding responsibilities and influence over Promova's brand and messaging.
- Developing skills in AI-driven content creation and global marketing.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Remote. Promova offers a remote work environment with the flexibility to work from any safe location worldwide.
Office Location(s): Not applicable (remote work).
Geographic Context:
- Kyiv, Ukraine - Promova's headquarters is located in the Podilskyi district of Kyiv, offering a vibrant and dynamic work environment.
- Global - Promova's content reaches diverse international markets, requiring a strong understanding of cultural nuances and global trends.
Work Schedule: Full-time (40 hours per week) with a flexible schedule, allowing for a healthy work-life balance.
ASSUMPTION: The remote work environment offers flexibility and work-life balance, while the global nature of Promova's content requires a strong understanding of cultural nuances and global trends.
💼 Interview & Application Insights
Typical Process:
- Pre-screen with Recruiter (40 minutes)
- Test task
- Interview with Brand Manager (1 hour)
- Bar-raising (1 hour)
Key Assessment Areas:
- Creativity and writing skills
- Cultural awareness and understanding of global markets
- Collaboration and communication skills
- Editorial sense and attention to detail
Application Tips:
- Tailor your resume and cover letter to highlight your creative writing experience, cultural awareness, and ability to adapt your style to different formats and audiences.
- Prepare a portfolio showcasing your best work, including examples of brand campaigns, PR materials, and social media content.
- Be ready to discuss your approach to localizing and culturally adapting content for diverse international markets.
ATS Keywords: Creative Copywriting, Content Localization, Cultural Awareness, Brand Messaging, Collaboration, Editorial Skills, Social Media, Video Script Writing
ASSUMPTION: Promova's interview process focuses on assessing candidates' creativity, writing skills, cultural awareness, and collaboration abilities, with a strong emphasis on practical examples and test tasks.
🛠️ Tools & Technologies
- AI-driven content creation tools (specific tools not mentioned)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Design and video editing tools (e.g., Adobe Creative Suite, Final Cut Pro)
ASSUMPTION: While not explicitly stated, Promova likely uses AI-driven content creation tools, project management software, and design/video editing tools to facilitate collaboration and streamline workflows.
👔 Cultural Fit Considerations
Company Values:
- Care - Promova prioritizes the well-being and growth of its employees.
- Quality - Promova strives for excellence in all aspects of its work.
- Creativity - Promova fosters a creative and innovative work environment.
Work Style:
- Collaborative - Promova encourages close collaboration between teams to bring ideas to life.
- Flexible - Promova offers a flexible work environment with remote work options and a focus on results rather than hours worked.
- Dynamic - Promova is a growing company with a fast-paced and ever-evolving work environment.
Self-Assessment Questions:
- Do you thrive in a collaborative, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong understanding of cultural nuances and global trends?
ASSUMPTION: Promova values creativity, collaboration, and flexibility, seeking candidates who can thrive in a dynamic, remote work environment and understand the cultural nuances of global markets.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment.
- Adapting your writing style to different formats, audiences, and cultural contexts.
- Collaborating effectively with remote teams and stakeholders across different time zones.
- Keeping up with the latest trends and best practices in language education, AI-driven content creation, and global marketing.
ASSUMPTION: The Middle/Senior Creative Copywriter role at Promova presents unique challenges related to managing multiple projects, adapting to diverse cultural contexts, collaborating remotely, and staying current with industry trends.
📈 Similar Roles Comparison
- Unlike traditional marketing or communications roles, this position requires a strong focus on cultural awareness and content localization for global markets.
- Promova's emphasis on AI-driven content creation sets it apart from more traditional language learning companies.
- This role offers significant growth opportunities and the chance to shape Promova's brand and messaging, making it an attractive choice for creative copywriters looking to make a real impact.
ASSUMPTION: While this role shares similarities with other creative copywriting positions, its focus on global content localization, AI-driven content creation, and growth opportunities sets it apart.
📝 Sample Projects
- Developing a marketing campaign for a new language learning product, including messaging, landing pages, social media content, and video scripts.
- Localizing and culturally adapting content for a global marketing initiative, ensuring brand consistency and clarity across diverse international markets.
- Creating a brand style guide and tone of voice guidelines for Promova, outlining the company's unique voice and visual identity.
ASSUMPTION: The sample projects listed are representative of the types of tasks the Middle/Senior Creative Copywriter might be expected to undertake, focusing on marketing campaigns, content localization, and brand development.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for developing brand campaigns at Promova?
- How does Promova ensure brand consistency and clarity across diverse international markets?
- What opportunities are there for growth and advancement within the creative team and the company as a whole?
- How does Promova support the well-being and work-life balance of its employees?
- What are the most challenging aspects of working in a remote, global team at Promova?
ASSUMPTION: These interview questions are designed to provide insight into Promova's creative process, global content strategy, growth opportunities, work environment, and challenges, helping candidates make an informed decision about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link.
- Tailor your resume and cover letter to highlight your creative writing experience, cultural awareness, and ability to adapt your style to different formats and audiences.
- Prepare a portfolio showcasing your best work, including examples of brand campaigns, PR materials, and social media content.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
