Midweight Copywriter (B2B Tech) - Global Communications Agency

📌 Core Information

🔹 Job Title: Midweight Copywriter (B2B Tech) - Global Communications Agency

🔹 Company: FleishmanHillard

🔹 Location: London

🔹 Job Type: Hybrid

🔹 Category: Public Relations and Communications Services

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Creating compelling, accurate, and engaging content for senior business and technology audiences
• Developing and adapting content across various formats and channels
• Collaborating with designers and strategists to create high-performing content
• Staying ahead of content trends, especially those involving AI and digital platforms
• Working in a client-facing role without the responsibility for client relationship management

ASSUMPTION: This role requires a strong understanding of the technology sector and a business-savvy approach to content creation. The ideal candidate will have experience in B2B content creation and be comfortable adapting tone and format across multiple channels.

📋 Key Responsibilities

✅ Write compelling, accurate, and engaging content tailored to senior business and technology audiences

✅ Develop and adapt content across formats – long-form articles, executive bylines, Q&As, customer stories, and short-form social posts

✅ Collaborate with designers and strategists to create high-performing content with visual and editorial impact

✅ Apply a clear understanding of digital channels and best practices for content optimisation

✅ Stay ahead of content trends, especially those involving AI and digital platforms

ASSUMPTION: The role involves creating content for various platforms and requires a strong understanding of digital channels and trends in AI and digital platforms.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, or a related field

Experience: 2-5 years of experience in B2B content creation, preferably in a PR agency or in-house content role

Required Skills:

• Proven experience in B2B content creation with a focus on technology and business topics
• Ability to adapt tone and format across multiple channels
• Experience producing content for or on behalf of senior executives
• Strong writing credentials with a portfolio of published work
• Familiarity with digital performance metrics and SEO principles

Preferred Skills:

• Experience creating compelling B2B content for key social networks, particularly LinkedIn
• Familiarity with AI tools and their application in content creation

ASSUMPTION: The ideal candidate will have a strong background in B2B content creation with a focus on technology and business topics. They will be comfortable working in a client-facing role and have experience producing content for senior executives.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for midweight copywriter roles in London)

Benefits:

• Flexible hybrid working with a culture that truly values work-life balance
• Comprehensive wellbeing package (including BUPA, generous parental leave, gym membership, fertility & menopause support)
• Generous holidays, including birthday leave, Christmas closure, and sabbatical options
• Opportunities for growth, development, and leadership
• Global mobility and secondment opportunities
• Amazing Culture Club perks – from rooftop yoga to in-house massages

Working Hours: 37.5 hours per week, Monday to Friday, with flexible working hours available

ASSUMPTION: The salary range is an estimate based on industry standards for midweight copywriter roles in London. The benefits package is comprehensive and includes a range of wellbeing and work-life balance initiatives.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services. FleishmanHillard is a global leader in the industry, with a strong focus on technology and business sectors.

Company Size: 1,001-5,000 employees. FleishmanHillard is part of the Omnicom Public Relations Group and has 79 offices in more than 30 countries, plus affiliates in 45 countries.

Founded: 1946. FleishmanHillard was founded in St. Louis, Missouri, and has since grown into a global communications agency for global clients.

Company Description:

• FleishmanHillard is committed to pushing themselves and their clients to rise above the status quo
• The agency is dedicated to doing what's right and pursuing what matters, with a mission to be the world's most inclusive agency and make the world a more inclusive place
• FleishmanHillard frequently earns accolades for its work and is a workplace of choice, being named one of Seramount's “Top Companies for Executive Women” and one of the Human Rights Campaign's Best Places to Work for LGBTQ Equality

Company Specialties:

• Public relations
• Public affairs
• Marketing
• Paid media
• Digital
• Social media
• Social content
• Content marketing
• Content strategy
• Reputation management

Company Website: http://fleishmanhillard.com

ASSUMPTION: FleishmanHillard is a well-established and respected agency in the public relations and communications services industry. The company is committed to diversity, equity, and inclusion and has a strong track record of success.

📊 Role Analysis

Career Level: Midweight. This role is suitable for candidates with 2-5 years of experience in B2B content creation.

Reporting Structure: The midweight copywriter will report to the head of the content team and work closely with designers, strategists, and other content creators.

Work Arrangement: Hybrid. The role requires on-site work at the London office, with flexible hybrid working options available.

Growth Opportunities:

• Opportunities for growth, development, and leadership within the company
• Global mobility and secondment opportunities
• Clear pathway for career progression within the content team and the wider agency

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear pathway for career progression within the content team and the wider agency.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires on-site work at the London office, with flexible hybrid working options available.

Office Location(s): 100 Southwark Street, London, England, GB

Geographic Context:

• London is a major global city with a thriving technology and business sector
• The office is located in the Southwark area of London, with easy access to public transportation
• The area is known for its vibrant culture, diverse communities, and numerous amenities

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break and flexible working hours available

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, with the opportunity to work from home when needed. The office is located in a vibrant and culturally diverse area of London, with easy access to public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or video interview with the content team
• Final interview with the head of the content team

Key Assessment Areas:

• Writing samples and portfolio
• Interview questions focused on writing style, adaptability, and understanding of the technology sector
• Cultural fit and alignment with FleishmanHillard's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best writing samples, demonstrating your ability to adapt tone and format across multiple channels
• Prepare for interview questions by researching FleishmanHillard's values and understanding the company's commitment to diversity, equity, and inclusion

ATS Keywords: B2B content creation, technology writing, content optimization, digital performance metrics, SEO principles, client-facing role, social media content, AI tools familiarity

ASSUMPTION: The application process for this role is typical for a midweight copywriter position in the public relations and communications services industry. The interview process will focus on assessing the candidate's writing skills, adaptability, and cultural fit with FleishmanHillard's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS)
• Social media platforms (LinkedIn, Twitter, Facebook)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• AI tools (e.g., Copy.ai, Frase, Articoolo)

ASSUMPTION: The required tools and technologies for this role are standard for a midweight copywriter position in the public relations and communications services industry. Familiarity with AI tools is a desirable skill but not a requirement for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Excellence
• Inclusion

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Creative and innovative
• Committed to diversity, equity, and inclusion

Self-Assessment Questions:

• Do you have experience creating compelling B2B content for key social networks, particularly LinkedIn?
• Are you comfortable working in a client-facing role without the responsibility for client relationship management?
• Do you have a strong understanding of the technology sector and a business-savvy approach to content creation?

ASSUMPTION: FleishmanHillard values candidates who are collaborative, adaptable, and committed to diversity, equity, and inclusion. The ideal candidate will have a strong understanding of the technology sector and a business-savvy approach to content creation.

⚠️ Potential Challenges

• Meeting tight deadlines for multiple projects and channels
• Adapting tone and format across multiple channels and audiences
• Staying up-to-date with trends in AI and digital platforms
• Working in a fast-paced and dynamic agency environment

ASSUMPTION: The role of midweight copywriter at FleishmanHillard presents several challenges, including meeting tight deadlines, adapting to multiple channels and audiences, and staying up-to-date with industry trends. The fast-paced and dynamic agency environment may also present challenges for some candidates.

📈 Similar Roles Comparison

• This role differs from related positions in that it requires a strong understanding of the technology sector and a business-savvy approach to content creation
• Industry-specific context: The technology sector is a fast-paced and dynamic industry, with constant innovation and change
• Career path comparison: This role offers significant growth opportunities for the right candidate, with a clear pathway for career progression within the content team and the wider agency

ASSUMPTION: This role is unique in its requirement for a strong understanding of the technology sector and a business-savvy approach to content creation. The industry-specific context and career path comparison highlight the significant growth opportunities available for the right candidate.

📝 Sample Projects

• Creating a thought leadership article on the role of AI in cybersecurity for a leading technology brand
• Developing a series of customer stories highlighting the benefits of a new cloud computing service for a major tech company
• Writing a series of social media posts for a fintech client, promoting their latest product launch and engaging with their target audience

ASSUMPTION: These sample projects demonstrate the range of content creation tasks required for this role, from thought leadership articles to customer stories and social media posts. The projects require a strong understanding of the technology sector and a business-savvy approach to content creation.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process for a project, from brief to final delivery?
• How does the content team collaborate with designers and strategists to create high-performing content?
• What opportunities are there for professional development and growth within the content team and the wider agency?
• How does FleishmanHillard support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the day-to-day work of the content team?

ASSUMPTION: These key questions help candidates understand the day-to-day work of the content team, the opportunities for professional development and growth, and the company's commitment to diversity, equity, and inclusion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best writing samples, demonstrating your ability to adapt tone and format across multiple channels
• Prepare for interview questions by researching FleishmanHillard's values and understanding the company's commitment to diversity, equity, and inclusion
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.