Midweight Creative Artworker

📌 Core Information

🔹 Job Title: Midweight Creative Artworker

🔹 Company: AYBL

🔹 Location: Redditch, Worcestershire, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing high-quality artwork, illustrations, and graphics for apparel and digital content
• Collaborating with internal teams to ensure all creative assets are original, on-brand, and production-ready
• Researching industry trends and consumer preferences to inform creative direction
• Managing multiple projects and meeting tight deadlines
• Providing support and guidance to junior team members

ASSUMPTION: This role requires a strong creative mindset, excellent technical skills, and the ability to work well within a team.

📋 Key Responsibilities

✅ Create high-quality illustrations and graphics for apparel items such as t-shirts, hoodies, and more

✅ Design original graphics, patterns, and prints for upcoming collections

✅ Develop distinctive brand assets, including original logos that reflect AYBL’s identity

✅ Rework and refresh high-performing past designs by updating visuals or layouts

✅ Continuously research and analyse emerging styles, industry trends, and consumer preferences

✅ Demonstrate advanced proficiency in illustration software, including Procreate and Adobe Illustrator

✅ Consistently meet deadlines while managing multiple projects and adapting to changing requirements

✅ Apply strong knowledge of print techniques to ensure all designs are technically sound and production-ready

✅ Ensure all creative work aligns with brand guidelines and maintains a consistent visual identity

✅ Provide support and guidance to junior team members, including brief allocation and first-stage design approvals

✅ Collaborate closely with the design team to ensure creative alignment across departments

✅ Support the wider brand team by contributing to cross-functional projects

✅ Respond efficiently to ad hoc design requests from managers, maintaining a high standard of quality and consistency

✅ Roll out approved design concepts across various platforms (e.g., brand, marketing), adapting base designs into multiple formats

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Degree in Graphic Design or equivalent

Experience: Minimum of 2+ years working in a similar role

Required Skills:

• Proficient user of Adobe creative suites & Procreate
• Excellent written English and verbal communication skills
• Detailed knowledge of design, artwork, layouts, colour, artwork, print and production
• Innovative and creative thinker
• Able to work independently and as part of a team
• Organised with attention to detail
• Confident, self-motivated and proactive

Preferred Skills:

• Experience with 3D software (e.g., Blender, Cinema 4D)
• Knowledge of motion graphics

ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and experience working with similar brands will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for midweight creative roles in the UK)

Benefits:

• Discretionary yearly bonus
• 20/25 days holiday + Bank Holidays + your birthday off
• Flexible working
• 35 working hours per week with 1 hour lunch break
• 50% staff discount across AYBL Group
• Social events
• Pension scheme
• Free on-site parking
• Free gym membership
• £100 gift card upon joining
• Employee wellbeing support

Working Hours: 35 hours per week, Monday to Friday, with a 1-hour lunch break. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for midweight creative roles in the UK. The final offer will depend on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: AYBL operates in the manufacturing industry, specifically focusing on women’s activewear. The activewear market is projected to grow at a CAGR of 7.6% from 2021 to 2028, driven by increasing health consciousness and changing consumer preferences.

Company Size: AYBL is a small company with 2-10 employees. This size allows for a close-knit team and the opportunity to make a significant impact on the brand's growth and success.

Founded: AYBL was founded in 2021, making it a relatively new player in the activewear market. Despite its young age, the company has experienced rapid growth and has quickly become one of the most iconic women’s activewear brands worldwide.

Company Description:

• AYBL is a fast-growing innovative e-commerce group that focuses on creating, building, and leading fast-growing e-commerce companies
• The company's mission is to unite women through their love for fitness and provide high-quality, affordable activewear that seamlessly combines comfort, confidence, and style
• AYBL's ethos is "AYBL to believe, AYBL to achieve," reflecting the brand's commitment to empowering women and promoting self-belief

Company Specialties:

• E-commerce
• Activewear
• Women's fashion
• Brand building

Company Website: http://www.ayblgroup.com

ASSUMPTION: AYBL's focus on empowering women and promoting self-belief is a key aspect of the company's culture and values. Candidates who align with these values will likely be a strong fit for the company.

📊 Role Analysis

Career Level: Midweight. This role is suitable for candidates with 2-5 years of experience in a similar role, looking to take the next step in their creative career.

Reporting Structure: This role reports directly to the Lead Creative Designer and works closely with various internal teams, including Womenswear, Menswear Design, and Brand.

Work Arrangement: On-site, with flexible working arrangements available. The role requires regular on-site presence to collaborate effectively with the team and maintain a consistent visual identity.

Growth Opportunities:

• As AYBL continues to grow, there may be opportunities for the successful candidate to take on more responsibilities and progress to a senior role
• The company's focus on innovation and creativity presents opportunities for the candidate to explore new design techniques and trends
• Working closely with various internal teams offers the chance to develop a broad understanding of the brand and gain exposure to different aspects of the business

ASSUMPTION: AYBL's rapid growth and focus on innovation present exciting opportunities for candidates looking to develop their skills and advance their career in a dynamic and supportive environment.

🌍 Location & Work Environment

Office Type: AYBL's headquarters is located in Birmingham, with the office being a modern, open-plan space designed to foster creativity and collaboration.

Office Location(s): Redditch, South Birmingham

Geographic Context:

• Redditch is a town in the borough of Worcestershire, located approximately 15 miles south of Birmingham
• The office is conveniently located near major transport links, including the M5 and M42 motorways, and is a 20-minute walk from the train station
• The area offers a range of amenities, including shops, restaurants, and leisure facilities, as well as beautiful outdoor spaces like Arrow Valley Lake

Work Schedule: The role follows a standard Monday to Friday workweek, with a 1-hour lunch break. Flexible working arrangements may be available to accommodate individual needs.

ASSUMPTION: AYBL's modern, open-plan office space and convenient location provide an ideal work environment for candidates seeking a creative and collaborative atmosphere.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• Creative test or portfolio review to evaluate technical skills and design aesthetic
• Final interview with the Lead Creative Designer and/or other senior team members

Key Assessment Areas:

• Creative skills and design aesthetic
• Technical proficiency in Adobe creative suites and Procreate
• Understanding of print techniques and production processes
• Cultural fit and alignment with AYBL's values and mission
• Problem-solving skills and ability to work under pressure

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Include a portfolio showcasing your best creative work, with a focus on pieces that demonstrate your ability to create high-quality artwork, illustrations, and graphics for apparel and digital content
• Prepare examples of how you have researched industry trends and consumer preferences to inform your creative direction in previous roles
• Be ready to discuss your design process and how you approach projects from start to finish

ATS Keywords: Adobe Creative Suite, Procreate, Graphic Design, Artwork, Illustration, Print Techniques, Brand Consistency, Creative Thinking, Project Management, Communication Skills

ASSUMPTION: AYBL's interview process is designed to assess candidates' creative skills, technical proficiency, and cultural fit. Candidates who can demonstrate a strong portfolio, relevant experience, and a passion for AYBL's mission are likely to be successful in the interview process.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, Photoshop, etc.)
• Procreate
• 3D software (e.g., Blender, Cinema 4D) - optional, but preferred

ASSUMPTION: Proficiency in Adobe Creative Suite and Procreate is essential for this role. Familiarity with 3D software is not required but may be an advantage for candidates looking to expand their skillset.

👔 Cultural Fit Considerations

Company Values:

• Passionate
• Ambitious
• Committed

Work Style:

• Collaborative
• Creative
• Adaptable

Self-Assessment Questions:

• Do you share AYBL's passion for empowering women through fitness and self-belief?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing requirements?
• Do you thrive in a collaborative setting and enjoy working closely with various internal teams?

ASSUMPTION: AYBL's company culture is built on passion, ambition, and commitment. Candidates who share these values and are comfortable working in a fast-paced, collaborative environment are likely to be a strong fit for the company.

⚠️ Potential Challenges

• Managing multiple projects and meeting tight deadlines may be challenging for candidates who struggle with time management or prioritization
• Working in a fast-growing company may require adaptability and the ability to pivot quickly as priorities change
• AYBL's focus on innovation and creativity may present challenges for candidates who prefer more structured or predictable work environments
• The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work arrangements

ASSUMPTION: AYBL's fast-paced, dynamic environment and focus on innovation present exciting opportunities but also come with unique challenges. Candidates who are comfortable with change, adaptable, and thrive in creative settings are likely to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional graphic design roles, this position focuses specifically on creating artwork, illustrations, and graphics for apparel and digital content, requiring a strong understanding of print techniques and production processes
• AYBL's focus on empowering women and promoting self-belief sets it apart from other activewear brands, offering candidates the opportunity to work for a mission-driven company
• This role offers the chance to work closely with various internal teams, providing exposure to different aspects of the business and opportunities for growth and development

ASSUMPTION: Candidates considering this role should be aware of the unique focus on apparel and digital content creation and AYBL's mission-driven approach. Those with experience in similar roles or a strong interest in the activewear industry are likely to find this position an excellent fit.

📝 Sample Projects

• Designing a collection of graphics and patterns for an upcoming activewear line, incorporating emerging trends and consumer preferences
• Creating a series of original logos that reflect AYBL's brand identity and appeal to the company's target audience
• Reworking and refreshing high-performing past designs to offer customers new options for their favourite products while maintaining brand consistency and appeal

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may encounter in this role. Successful candidates will be able to demonstrate their ability to approach these projects with creativity, attention to detail, and a strong understanding of AYBL's brand and target audience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader creative department?
• How does AYBL support the professional development and growth of its employees?
• Can you provide examples of how AYBL's mission and values are reflected in the company's day-to-day operations and decision-making processes?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does AYBL approach work-life balance, and what support is available to employees to maintain a healthy work-life balance?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development. Candidates should tailor their questions to their specific interests and concerns about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, including specific examples of your creative work and how it aligns with AYBL's brand and mission
• Prepare a portfolio showcasing your best creative work, with a focus on pieces that demonstrate your ability to create high-quality artwork, illustrations, and graphics for apparel and digital content
• Be ready to discuss your design process and how you approach projects from start to finish during your interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.