📌 Core Information
🔹 Job Title: Midweight Creative Designer - Luxury
🔹 Company: Frasers Group
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail, Luxury, Fashion
🔹 Date Posted: May 11, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping and driving creative vision for luxury segments
- Supporting campaigns and activations to enhance brand positioning
- Collaborating with various teams to ensure brand consistency
- Executing multi-channel campaigns from concept to execution
- Staying ahead of market trends and consumer behaviors
ASSUMPTION: This role requires a strong understanding of luxury, fashion, and retail, with a focus on digital marketing and experiential activations. Candidates should be comfortable working in a fast-paced, dynamic environment and have experience in a similar role.
📋 Key Responsibilities
✅ Define and execute creative direction for luxury and fashion categories
✅ Develop innovative campaigns through creative storytelling and graphic design
✅ Ensure brand consistency across all touchpoints, including digital, retail, partnerships, and experiential activations
✅ Support creative lead on end-to-end creative development of multi-channel campaigns
✅ Collaborate with internal teams and external partners to deliver high-impact campaigns and design toolkits
✅ Oversee creation of compelling content across all digital platforms, visual merchandising, and in-store experiences
✅ Stay ahead of market trends, consumer behaviors, and competitor activities within luxury, fashion, and lifestyle sectors
✅ Foster strong relationships with key stakeholders, including brand partners, athletes, influencers, and luxury/fashion designers
✅ Act as a brand guardian, ensuring all creative output aligns with the brand's premium positioning
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership skills. Candidates should be comfortable working in a collaborative environment and have experience managing projects and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Fashion Design, or a related field
Experience: Proven experience (5-10 years) in a senior or midweight creative role within a luxury, sports, or fashion retail/marketing/advertising environment
Required Skills:
- Expertise in creative direction, campaign development, and visual identity through a strategic lens
- Expertise in graphic design and Adobe Creative Suite
- Strong understanding of brand storytelling, digital marketing, and experiential activations
- Excellent leadership, communication, and project management skills
- Ability to strategically build out a campaign based on strategic consumer insights and rationales
- Understanding of 'Big Idea' concept ideation and refined craft for fashion/luxury art direction
Preferred Skills:
- Strong network within the luxury, sports, and fashion industries
- Experience working with external resources for photographic and AV production
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative direction, campaign development, and graphic design skills. They should also be able to demonstrate their understanding of luxury, fashion, and retail markets.
💰 Compensation & Benefits
Salary Range: £35,000 - £50,000 per annum (based on industry standards for mid-senior level roles in London)
Benefits:
- Reward, Recognition, and Opportunities (e.g., Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect)
- Employee Welfare (e.g., Frasers Fit, Retail Trust)
Working Hours: Full-time (37.5 hours per week), Monday to Friday, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The benefits listed are based on the information provided in the job description and may be subject to change or additional benefits not mentioned.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, Luxury, Fashion
Company Size: 10,001+ employees (Global powerhouse with a wide range of brands)
Founded: 1982 (as a small store in Maidenhead, now a global powerhouse)
Company Description:
- Frasers Group started as a small store in Maidenhead in 1982 and has grown to become a global powerhouse
- Now a collection of the world’s most iconic brands, including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
- Believes in taking high risks for greater rewards and pushing the boundaries of traditional retail environments
Company Specialties:
- Retail and e-commerce
- Luxury and premium brands
- Sports and fashion
- Brand elevation and store diversification
Company Website: frasers.group
ASSUMPTION: Frasers Group is a large, established retailer with a diverse portfolio of brands. They are known for taking risks and innovating in the retail space.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Creative Lead and works collaboratively with various internal teams and external partners
Work Arrangement: On-site, full-time position with flexibility for project needs
Growth Opportunities:
- Potential to progress to a senior or lead creative role within the company
- Opportunities to work on high-profile campaigns and collaborations with luxury brands
- Chance to gain experience working with external resources for photographic and AV production
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress within the company and gain experience working on high-profile campaigns.
🌍 Location & Work Environment
Office Type: Head office with a creative studio environment
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB
Geographic Context:
- London is a major global city with a thriving fashion and luxury industry
- Central London location with easy access to public transportation
- Vibrant cultural scene and diverse communities
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break
ASSUMPTION: The office is located in a central London area with a high concentration of fashion and luxury brands, providing ample opportunities for networking and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Recruitment Team
- Behavioral interview with the Recruitment Team
- Technical interview with the Hiring Manager and wider team
- Final interview with the Hiring Manager and/or other senior stakeholders
Key Assessment Areas:
- Cultural fit and alignment with company values
- Creative direction and campaign development skills
- Graphic design and art direction abilities
- Leadership and project management capabilities
- Strategic thinking and consumer insight-driven approach
Application Tips:
- Tailor your resume and cover letter to highlight your creative direction, campaign development, and graphic design skills
- Include a portfolio showcasing your work, with a focus on luxury, fashion, and retail projects
- Prepare for behavioral and technical interview questions related to the role and company
- Research the company and its brands to demonstrate your understanding of the business and its market position
ATS Keywords: Creative Direction, Brand Development, Campaign Development, Graphic Design, Luxury, Fashion, Retail, Digital Marketing, Experiential Activations, Leadership, Project Management, Strategic Thinking, Consumer Insights, Art Direction
ASSUMPTION: The interview process is designed to assess the candidate's creative skills, cultural fit, and strategic thinking abilities. Candidates should be prepared to present their portfolio and discuss their creative process and approach to campaign development.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Keynote
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: This role requires proficiency in Adobe Creative Suite and Keynote for design and presentation purposes. Familiarity with project management tools is also beneficial for organizing and tracking campaign progress.
👔 Cultural Fit Considerations
Company Values:
- Think without limits - Think fast, think fearlessly, and take the team with you
- Own it and back yourself - Own the basics, own your role, and own the results
- Be relevant - Relevant to our people, our partners, and the planet
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on delivering high-impact campaigns
Self-Assessment Questions:
- Do you have experience working in a luxury, sports, or fashion retail/marketing/advertising environment?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with various teams?
- Do you have a strong understanding of luxury, fashion, and retail markets, as well as digital marketing and experiential activations?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their understanding of the luxury, fashion, and retail markets, to ensure they are a strong fit for the role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and stakeholders simultaneously
- Keeping up with industry trends and consumer behaviors in the luxury, fashion, and lifestyle sectors
- Collaborating with external resources for photographic and AV production
- Ensuring brand consistency across all touchpoints in a diverse portfolio of brands
ASSUMPTION: This role presents both opportunities and challenges, requiring strong project management, leadership, and creative skills to succeed.
📈 Similar Roles Comparison
- Midweight Creative Designer - Luxury (Frasers Group) vs. Senior Creative Art Director - Luxury (Competitor)
- Midweight role focuses on supporting the creative lead and executing campaigns, while the senior role involves strategic direction and leadership
- Both roles require strong creative direction, campaign development, and graphic design skills
- Midweight role may offer more opportunities for hands-on design and art direction, while senior role provides more strategic and leadership experience
- Midweight Creative Designer - Luxury (Frasers Group) vs. Graphic Designer - Fashion (Fashion Retailer)
- Midweight role focuses on luxury and fashion categories, while graphic designer role may be more generalist in nature
- Both roles require graphic design skills, but midweight role demands more strategic thinking and campaign development
- Midweight role offers more opportunities for collaboration with external resources and luxury brand partners
- Midweight Creative Designer - Luxury (Frasers Group) vs. Digital Marketing Specialist - Luxury (Luxury Brand)
- Midweight role focuses on creative direction and campaign development, while digital marketing specialist role centers around digital marketing strategies and execution
- Both roles require understanding of luxury, fashion, and retail markets, as well as digital marketing
- Midweight role offers more opportunities for collaboration with external resources and luxury brand partners, while digital marketing specialist role may involve more data analysis and strategy
ASSUMPTION: This role compares favorably to similar roles in the industry, offering a unique blend of creative direction, campaign development, and graphic design skills, as well as opportunities for collaboration with external resources and luxury brand partners.
📝 Sample Projects
- Developing a luxury fashion campaign, including creative direction, graphic design, and art direction for print, digital, and in-store experiences
- Collaborating with external resources to execute a high-profile photographic and AV production for a luxury brand partnership
- Creating a visual identity and design system for a new luxury sub-brand, ensuring brand consistency across all touchpoints
ASSUMPTION: These sample projects demonstrate the range of creative direction, campaign development, and graphic design skills required for this role, as well as the opportunity to work with external resources and luxury brand partners.
❓ Key Questions to Ask During Interview
- Can you describe the creative vision for the luxury segments within the retail group and how this role contributes to its realization?
- How does this role collaborate with the creative lead, internal teams, and external partners to deliver high-impact campaigns and design toolkits?
- What are the key trends and consumer behaviors in the luxury, fashion, and lifestyle sectors that the company is currently focusing on?
- How does the company support the professional development and growth of its creative team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's creative vision, and their ability to contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative direction, campaign development, and graphic design skills, with a focus on luxury, fashion, and retail projects
- Prepare a portfolio showcasing your work, with a focus on luxury, fashion, and retail campaigns
- Research the company and its brands to demonstrate your understanding of the business and its market position
- Prepare for behavioral and technical interview questions related to the role and company
- Follow up with the Recruitment Team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
