Midweight Creative Strategist

📌 Core Information 🔹 Job Title: Midweight Creative Strategist 🔹 Company: Funding Circle 🔹 Location: London, United Kingdom 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 3, 2025 --- 🚀 Job Overview Key aspects of this role include: - Overseeing and optimizing social media campaigns to drive user engagement and conversions - Developing and managing content calendars, producing engaging static and video content, and testing creative to drive performance - Collaborating with internal teams, designers, and external agencies to produce high-quality content - Proactively problem-solving, identifying, and mitigating risks, issues, or control weaknesses that arise in day-to-day activities - Working closely with various teams to understand target audiences and develop data-driven marketing strategies Assumption: This role requires a strong balance of creativity and analytical skills, with a focus on driving results through strategic planning and execution. --- 📋 Key Responsibilities ✅ Campaign Management & Optimization: - Oversee and optimize campaigns across Facebook, Instagram, LinkedIn, and TikTok to drive reach, engagement, and conversions - Develop and manage a content calendar, producing engaging static and video content, and testing creative to drive performance across Social and YouTube ✅ Content Strategy & Development: - Bring fresh ideas to the content strategy, ideating and executing A/B tests to find effective messaging and take learnings forward - Collaborate with internal teams, designers, and external agencies to produce high-quality content that aligns with the brand and drives results ✅ Performance Tracking & Analysis: - Track, analyze, and report on marketing performance, optimizing efficiency and ROI, as well as supporting the Brand team with awareness-oriented sponsorship activity - Monitor and manage digital marketing spend to ensure cost-effective performance and scalable results ✅ Risk Management & Problem-Solving: - Proactively identify and mitigate risks, issues, or control weaknesses that arise in day-to-day activities, ensuring minimal disruption to campaigns and projects Assumption: The ideal candidate will have a proven track record in managing social media campaigns, developing content strategies, and driving results through data-driven decision-making. --- 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field Experience: - 2-4 years of marketing experience, with at least 1-2 years of hands-on experience in social media marketing platforms like Meta, LinkedIn, and TikTok Required Skills: - Proven experience in social media marketing, with a strong understanding of campaign optimization and performance tracking - Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams - Strong analytical skills and experience with data-driven decision-making - Proficiency in content creation, with the ability to develop engaging static and video content - Experience with A/B testing and a data-driven approach to content strategy development Preferred Skills: - Experience in FinTech/B2B marketing (not required) - Working knowledge of additional marketing platforms (e.g., Google or Microsoft Ads) Assumption: Candidates should have a strong understanding of the marketing funnel, including positioning campaigns for different objectives (e.g., awareness vs. conversion). They should also be comfortable working with data and using it to inform decision-making and strategy development. --- 💰 Compensation & Benefits Salary Range: £35,000 - £45,000 per annum (based on experience and qualifications) Benefits: - Private Medical Insurance through Aviva - Dental Insurance through Bupa - Access to free online therapy sessions and exclusive discounts with Hertility for reproductive health support - Free mortgage advisor partnership and discounts across numerous retailers through Perks at Work - Dedicated annual learning allowance and full access to the internal learning platform - Fitness discounts through Wellhub and an electric car scheme - Enhanced maternity, partner, and adoption leave, as well as additional leave for parental bereavement and fertility treatments Working Hours: Full-time (40 hours per week), with a hybrid work arrangement requiring employees to be in the London office three times a week Assumption: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's qualifications and experience. --- 📌 Applicant Insights --- 🔍 Company Context Industry: Financial Services Company Size: 501-1,000 employees Founded: 2010 Company Description: Funding Circle backs small businesses with the finance they need to succeed. With a user-centric approach, they provide fast, hassle-free financing solutions tailored to the unique needs of SMEs. Since 2010, they have helped over 130,000 businesses access more than £14.5 billion in funding. Company Specialties: - Flexible and transparent finance for UK businesses - Social lending and small business loans - Flexible line of credit and SME finance Company Website: www.fundingcircle.com/uk Assumption: Funding Circle's focus on small businesses and commitment to providing flexible, transparent financing solutions make it an attractive employer for candidates interested in making a significant impact in the SME finance sector. --- 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Growth Marketing team lead and collaborates with various internal teams, including Product, Engineering, Data Science, Creative, and Partnerships. Work Arrangement: Hybrid (three days in the London office per week) Growth Opportunities: - Opportunities to expand remit across other digital marketing channels and activities, such as Display, Affiliates, and Search - Potential to grow into a senior role within the Growth Marketing team or explore other career paths within the company Assumption: This role offers strong growth potential for candidates eager to develop their skills and advance their career in digital marketing. --- 🌍 Location & Work Environment Office Type: Modern, collaborative workspace with a hybrid working arrangement Office Location(s): 71 Queen Victoria Street, London, EC4V 4AY, GB Geographic Context: - Central London location, convenient for public transportation - Surrounded by numerous amenities, including shops, restaurants, and parks - Close proximity to the River Thames and iconic London landmarks Work Schedule: Full-time, with a hybrid work arrangement requiring employees to be in the office three days per week Assumption: The modern, collaborative work environment at Funding Circle's London office fosters productivity, creativity, and teamwork, making it an attractive workplace for candidates seeking a dynamic and engaging work setting. --- 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the hiring manager 3. In-depth interview with the hiring manager and a team member 4. Final interview with the Growth Marketing team lead and another team member Key Assessment Areas: - Cultural fit and alignment with Funding Circle's values and mission - Problem-solving skills and ability to think strategically about marketing challenges - Experience with social media marketing and data-driven decision-making - Creativity and ability to develop engaging content strategies Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of Funding Circle's mission and values in your application materials - Prepare examples of your past marketing campaigns and their results to discuss during the interview ATS Keywords: Social Media Marketing, Campaign Optimization, Content Strategy, Data Analysis, Marketing Funnel, Problem-Solving, Collaboration, Marketing Funnel Understanding, Video Content Creation, Static Content Creation, Marketing Spend Management, Communication Assumption: The interview process at Funding Circle is designed to assess candidates' skills, experiences, and cultural fit, with a strong emphasis on data-driven decision-making and problem-solving abilities. --- 🛠️ Tools & Technologies - Social media marketing platforms: Facebook, Instagram, LinkedIn, TikTok, and YouTube - Marketing automation and analytics tools: Google Analytics, Facebook Ads Manager, LinkedIn Ads, TikTok Ads Manager, and YouTube Analytics - Content creation tools: Adobe Creative Suite, Canva, and other design tools - Project management and collaboration tools: Asana, Trello, or similar platforms - Data analysis and visualization tools: Google Data Studio, Tableau, or similar platforms Assumption: Candidates should have experience with relevant marketing automation and analytics tools, as well as content creation and project management platforms. Familiarity with industry-standard tools is essential for success in this role. --- 👔 Cultural Fit Considerations Company Values: - Back small businesses to succeed - Be transparent and straightforward - Take responsibility and be accountable - Work together to achieve more - Be bold and challenge the status quo Work Style: - Collaborative and inclusive team environment - Data-driven and results-focused approach - Agile and adaptable to change - Strong focus on continuous learning and improvement Self-Assessment Questions: 1. How do you align with Funding Circle's mission to back small businesses to succeed? 2. Can you provide an example of a time when you took responsibility and were accountable for a marketing campaign or project? 3. How do you approach working collaboratively with diverse teams to achieve common goals? Assumption: Candidates should demonstrate a strong understanding of Funding Circle's values and be able to articulate how their personal values and work style align with the company's culture. --- ⚠️ Potential Challenges - Managing multiple social media campaigns simultaneously, requiring strong organizational skills and attention to detail - Keeping up with the latest trends and best practices in social media marketing, which can be fast-paced and ever-evolving - Balancing the need for data-driven decision-making with the desire to maintain a creative and innovative approach to content development - Collaborating effectively with various internal teams and external partners, requiring strong communication and project management skills Assumption: Candidates should be prepared to face these challenges and have strategies in place to overcome them, demonstrating their ability to thrive in a dynamic and fast-paced work environment. --- 📈 Similar Roles Comparison - Role Differentiation: This role focuses on social media marketing and content strategy development, while similar roles may have a broader focus on digital marketing channels or specific aspects of marketing, such as SEO or PPC. - Industry Context: The financial services industry is highly competitive and regulated, requiring candidates to have a strong understanding of the sector and its unique challenges. - Career Path Comparison: This role offers strong growth potential for candidates eager to develop their skills and advance their career in digital marketing. Similar roles may offer different career paths, such as specializing in a specific marketing channel or moving into a management or leadership position. Assumption: Candidates should research similar roles and the industry context to ensure they are applying to the most suitable position for their career goals and skillset. --- 📝 Sample Projects 1. Social Media Campaign Optimization: Develop and execute a campaign optimization strategy for a specific social media platform, driving user engagement and conversions while maintaining a consistent brand voice and aesthetic. 2. Content Strategy Development: Create and implement a content strategy for a new product launch, leveraging data-driven insights to inform messaging and creative decisions, and maximizing reach and engagement. 3. Cross-Channel Marketing Campaign: Collaborate with internal teams to develop and execute a multi-channel marketing campaign, integrating social media, email, and display advertising to drive user acquisition and retention. Assumption: Candidates should be prepared to discuss their past marketing projects and how they align with the responsibilities and requirements of this role. --- ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of this role and how they align with my skills and experiences? 2. Team Structure: How is the Growth Marketing team structured, and how does this role fit into the team dynamics? 3. Company Culture: How would you describe the company culture, and what aspects of it are most important to you? 4. Growth Opportunities: What opportunities are there for growth and development within this role and the company as a whole? 5. Work-Life Balance: How does Funding Circle support work-life balance, especially for employees working in a hybrid arrangement? Assumption: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, showcasing their understanding of the position and their fit within the organization. --- 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://jobs.jobvite.com/funding-circle-uk/job/oBLLvfwm) 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare examples of your past marketing campaigns and their results to discuss during the interview 4. Follow the application tips provided in the Applicant Insights section 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.