📌 Core Information
🔹 Job Title: MINI Marketing Intern
🔹 Company: BMW Group
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Supporting MINI Marketing in delivering outstanding Customer experience, with a focus on Digital channels
- Updating MINI website with current offers and optimizing Customer Journey
- Preparing engaging Social Media content
- Assisting MINI Team with everyday Brand management
- Preparing Sales & Marketing reports and presentations
ASSUMPTION: This role is ideal for students interested in automotive marketing and digital channels, seeking practical experience in a global company.
📋 Key Responsibilities
✅ Supporting MINI Marketing in delivering outstanding Customer experience, with focus on Digital channel
✅ Updating MINI website with current offers, optimizing Customer Journey, preparing engaging SoMe content
✅ Supporting MINI Team with everyday Brand management
✅ Preparing Sales & Marketing reports and presentations
ASSUMPTION: Responsibilities may evolve based on business needs and the intern's performance.
🎯 Required Qualifications
Education: Student in one year perspective
Experience: First experience in marketing
Required Skills:
- Interest in automotive industry
- Passion for BMW Group brands and products (MINI, Rolls Royce)
- Very good skills using MS Office (Excel, Power Point)
- Fluency in both Polish and English
Preferred Skills:
- Experience with digital marketing tools
- Knowledge of the automotive industry
ASSUMPTION: While not explicitly stated, having some knowledge of the automotive industry and digital marketing tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: PLN 3,000 - 4,000 per month (Industry standard for marketing internships in Warsaw)
Benefits:
- 15 months of paid internship
- Challenging tasks in various business areas
- Great chance to gain experience in an international environment
- Team of enthusiastic people, eager to share knowledge and best practice with you
- Work mainly from the office with the possibility of remote work
Working Hours: 35-40 hours per week (with possibility to fit to your study)
ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in Warsaw, Poland.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Global presence with a significant impact on the automotive industry)
Founded: 1916 (Over a century of experience in the automotive industry)
Company Description:
- With its four brands BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles.
- The BMW Group production network comprises over 30 production sites worldwide, with a global sales network in more than 140 countries.
- In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide.
Company Specialties:
- Automotive
- Information Technology
- Data Science
- Software Development
- Artificial Intelligence
- Data Security
- Motorcycles
- Financial Services
- Mobility Services
- Digital Services
- IoT
- Future of Mobility
- Autonomous Driving
- Connectivity
- and Sheer Driving Pleasure
Company Website: bmwgroup.com
ASSUMPTION: The BMW Group is a well-established company with a strong global presence, offering a wide range of opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry Level (Intern)
Reporting Structure: The intern will report directly to the MINI Marketing team.
Work Arrangement: Hybrid (3 days per week in the office, with the possibility of remote work)
Growth Opportunities:
- Potential full-time employment after the internship
- Exposure to various business areas and international environments
- Chance to gain experience in a global company
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in the automotive industry and potentially secure a full-time position after graduation.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Warsaw, Mazowieckie, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.7 million.
- The city is known for its vibrant culture, rich history, and thriving business environment.
- Warsaw is home to numerous multinational corporations and offers ample opportunities for professional growth.
Work Schedule: 35-40 hours per week (with possibility to fit to your study)
ASSUMPTION: Warsaw provides an ideal environment for interns to gain experience in a dynamic and multicultural setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the MINI Marketing team
- Background check and offer extension
Key Assessment Areas:
- Interest in the automotive industry
- Marketing skills and knowledge
- Digital marketing proficiency
- Communication and teamwork skills
- Adaptability and eagerness to learn
Application Tips:
- Highlight relevant coursework, projects, or extracurricular activities that demonstrate your marketing skills and interest in the automotive industry.
- Tailor your resume and cover letter to emphasize your passion for MINI and the BMW Group.
- Prepare examples of engaging social media content or marketing campaigns you've created.
ATS Keywords: Digital Marketing, Customer Experience, Social Media, Brand Management, Sales Reporting, Marketing Reporting, Presentation Skills, MS Office, Polish, English
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- Microsoft Office (Excel, PowerPoint)
- Social Media Platforms (Facebook, Instagram, Twitter, etc.)
- Content Management Systems (CMS) for MINI website
ASSUMPTION: The tools and technologies required for this role may evolve based on the company's needs and the intern's progress.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Sustainability
- Responsibility
- Diversity
Work Style:
- Collaborative and team-oriented
- Adaptable and open to new ideas
- Results-driven and proactive
Self-Assessment Questions:
- Do you share the BMW Group's passion for innovation and sustainability?
- Are you comfortable working in a collaborative and dynamic team environment?
- Do you have a proactive approach to problem-solving and a strong desire to learn?
ASSUMPTION: The BMW Group values diversity and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Balancing internship responsibilities with academic coursework
- Adapting to the fast-paced and dynamic nature of the automotive industry
- Managing multiple responsibilities and projects simultaneously
- Developing a strong understanding of the MINI brand and its target audience
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn.
📈 Similar Roles Comparison
- This role is similar to other marketing internships in the automotive industry, but with a focus on the MINI brand and digital channels.
- Compared to other marketing internships, this role offers a unique opportunity to work for a global company with a strong brand presence.
- Career paths after this internship may include full-time marketing positions within the BMW Group or other automotive companies.
ASSUMPTION: The specific career path after this internship will depend on the intern's performance and the company's hiring needs.
📝 Sample Projects
- Creating and implementing a social media campaign to promote a new MINI model
- Analyzing and optimizing the MINI website's customer journey to improve user experience
- Preparing a sales report and presentation to communicate key insights and recommendations to the MINI Team
ASSUMPTION: These sample projects are based on the responsibilities outlined in the job description and may vary depending on the intern's progress and the company's needs.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in an intern for this role?
- How does this internship fit into the overall marketing strategy for MINI?
- What opportunities are there for growth and development within the BMW Group after the internship?
- How does the BMW Group support work-life balance for its employees?
- What is the typical day-to-day like for a marketing intern at the BMW Group?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your passion for MINI and the automotive industry
- Prepare examples of engaging social media content or marketing campaigns you've created
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
