MKT & Public Relations Specialist

📌 Core Information

🔹 Job Title: MKT & Public Relations Specialist

🔹 Company: NBCUniversal

🔹 Location: São Paulo, Brazil

🔹 Job Type: Full-time

🔹 Category: Marketing & Public Relations

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing talent participation in various media events and activities
• Coordinating logistics for public relations operations in Brazil
• Compiling KPI data to demonstrate ROI from press coverage
• Maintaining relationships with talent and their representatives
• Working collaboratively with international PR teams and local agencies

ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work effectively in a fast-paced environment. It also demands fluency in Portuguese and proficiency in English and Spanish.

📋 Key Responsibilities

✅ Coordinate talent participation in photoshoots, video shoots, events, press appearances, production meetings, etc.

✅ Compile and maintain KPI data to show ROI in advertising value due to press coverage.

✅ Process business administrative tasks, including payment of suppliers, vendors, etc.

✅ Cultivate and maintain relationships with talent, personal publicists, managers, and agents to facilitate talent participation in original productions, press junkets, talent appearances, and ad sales presentations for NBCUniversal Latin America and Brazil.

✅ Act as the primary company representative for any talent requests

✅ Coordinate and execute talent asks, including booking car service, travel, hair & makeup, creating itineraries, and ensuring talent needs are met

✅ Accompany and manage talent during all industry activities and events, including Upfront, screenings, affiliate marketing events, and press conferences.

✅ Get the approval of press releases by Network executives, production houses, legal, talent, etc.

✅ Facilitate assets and talking points to the talent so they can promote their shows on social media.

✅ Develop a minute-by-minute agenda and deliver it to the talent for all appearances.

✅ Follow up to make sure all legal documents are approved and signed before talent shoot or influencer participation (releases, contracts, etc.

✅ Produce PowerPoint reports with recaps of events, clipping, and campaigns

✅ Facilitate information and assets for our shows to the PR Agency

✅ Make sure the PR Agency has an “always on” plan, with a story on the press every week.

ASSUMPTION: This role involves frequent communication with talent, their representatives, and international PR teams. It also requires strong organizational skills to manage multiple tasks and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Advertising or Business preferred.

Experience: 4+ years’ experience in public relations, or equivalent combination of education and experience.

Required Skills:

• Knowledge of traditional and latest public relations techniques
• Fluent in Portuguese and ability to communicate in Spanish and English.
• Connected and up to date with current media trends.
• Understanding of marketing TV brands & programmes.
• Proficient in Mac and Windows environments, including experience in PowerPoint, Keynote, Photoshop, and Excel.

Preferred Skills:

• Master’s Degree or an MBA is a plus.
• Loves to watch TV, movies, series and realities.
• Ideal candidate must be bright, hardworking, organized, and focused. A pro-active individual with the ability to work independently.
• Motivated and passionate professional with strong organizational and planning skills who is able to multi-task in a fast-paced environment.
• Ability to able to communicate effectively and diplomatically between partners, agencies, clients and internal NBCU cross-functional teams.
• Must be a team player who is able to work in an open and collaborative environment.
• A let’s do it, and problem solver attitude is a must
• Ability to work with confidential material.
• Excellent written, verbal and presentation skills.

ASSUMPTION: Given the role's requirements, candidates should have a strong background in public relations, excellent communication skills, and proficiency in relevant software.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Brazil typically falls between BRL 8,000 and BRL 15,000 per month, depending on experience and qualifications. This estimate is based on industry standards for similar roles and locations.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement savings plan
• Employee assistance program
• Tuition reimbursement
• Gym membership reimbursement

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric, which later merged with NBC to form NBCUniversal.

Company Description:

• NBCUniversal is one of the world’s leading media and entertainment companies.
• It creates world-class content, which it distributes across its portfolio of film, television, and streaming services, and brings to life through its theme parks and consumer experiences.
• The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, its premium ad-supported streaming service.

Company Specialties:

• Television production and distribution
• Film production and distribution
• Streaming services
• Theme parks and attractions
• News and entertainment broadcasting

Company Website: NBCUniversal.com

ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and content. This role offers the opportunity to work in a dynamic and creative environment with significant growth potential.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Public Relations Director and may have supervisory responsibilities for any support staff or interns.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or events.

Growth Opportunities:

• Progression to a senior or management role within the PR department
• Expansion into other areas of the business, such as marketing or communications
• Opportunities to work on high-profile events and projects

ASSUMPTION: This role offers a clear path for career progression within the PR department and the broader NBCUniversal organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people.
• The city is a major hub for finance, culture, and entertainment in Latin America.
• São Paulo has a subtropical climate, with mild winters and warm, humid summers.

Work Schedule: Full-time, with occasional flexibility based on project needs and events.

ASSUMPTION: Working in São Paulo offers a dynamic and vibrant environment, with access to a wide range of cultural and entertainment opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the PR Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Communication skills and language proficiency
• Organizational skills and attention to detail
• Problem-solving abilities and adaptability
• Cultural fit and alignment with NBCUniversal's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of NBCUniversal's brands and content.
• Showcase your ability to manage multiple tasks and deadlines effectively.
• Prepare examples of your previous PR work and campaigns.

ATS Keywords: Public Relations, Marketing, Event Management, Talent Relations, KPI Analysis, Media Trends, Bilingual, Portuguese, Spanish, English

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability. It is essential to follow up on your application status and be prepared to provide additional information or examples as requested.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Social media platforms (Twitter, Instagram, Facebook)
• Project management tools (Asana, Trello, Microsoft Project)
• PR software and databases (Cision, Muck Rack, Agility PR)

ASSUMPTION: Proficiency in relevant software and tools is essential for success in this role. Candidates should be comfortable using a variety of platforms and technologies to manage tasks and projects effectively.

👔 Cultural Fit Considerations

Company Values:

• Excellence: We strive to be the best in everything we do.
• Innovation: We embrace change and continuously seek new ways to improve.
• Integrity: We act with honesty and fairness in all our interactions.
• Collaboration: We work together to achieve our goals.
• Inclusion: We foster a diverse and inclusive work environment where everyone feels valued and respected.

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on achieving objectives
• Adaptable and responsive to change

Self-Assessment Questions:

• Do I have strong organizational skills and the ability to manage multiple tasks effectively?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I have excellent communication skills in Portuguese, English, and Spanish?
• Am I passionate about entertainment and media, with a deep understanding of NBCUniversal's brands and content?
• Do I align with NBCUniversal's values and work style?

ASSUMPTION: Cultural fit is essential for success in this role. Candidates should carefully consider their alignment with NBCUniversal's values and work style before applying.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Working with talent and their representatives, who may have varying expectations and demands
• Coordinating with international PR teams and local agencies, which may have different work styles and time zones
• Adapting to changes in priorities and workload, as events and projects may require

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication. Candidates should be prepared to work in a dynamic and sometimes demanding environment.

📈 Similar Roles Comparison

• This role is similar to a Public Relations Coordinator or Specialist in the entertainment industry, with a focus on talent management and event coordination.
• Compared to other PR roles, this position requires a higher level of language proficiency and cultural awareness, given the international nature of the industry and the need to work with talent from various backgrounds.
• Career progression in this role may lead to senior PR positions within NBCUniversal or other entertainment companies, or transition into marketing or communications roles.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar PR positions in other industries or companies. Candidates should carefully consider their fit for this specific role and environment.

📝 Sample Projects

• Managing talent participation in a high-profile event, such as an Upfront presentation or press conference
• Coordinating a press junket for a new television series or film
• Developing and executing a strategic PR campaign to promote a new streaming service or content offering

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Public Relations Specialist in this role. Candidates should be prepared to take on diverse tasks and adapt to changing priorities and workloads.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does this role fit into the broader PR department and NBCUniversal's overall strategy?
• What opportunities are there for professional development and growth within the PR department and the broader organization?
• How does the PR team collaborate with other departments, such as marketing, advertising, and production?
• What is the work-life balance like for this role, and how is it supported by the company?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success. Candidates should prepare questions that showcase their understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your previous PR work and campaigns to showcase your abilities and achievements.
• Follow up on your application status one week after submission, and be prepared to provide additional information or examples as requested.
• If selected for an interview, research NBCUniversal's brands, content, and values to demonstrate your understanding of the company and your fit for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.