Mobile Acquisition Lead

📌 Core Information

🔹 Job Title: Mobile Acquisition Lead

🔹 Company: SumUp

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: 2025-06-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving mobile acquisition growth in Europe for SumUp's SuperApp
• Developing and executing a social-first, content-led strategy
• Managing a team to achieve ambitious growth targets
• Collaborating with cross-functional teams and agencies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of mobile marketing and paid social advertising.

📋 Key Responsibilities

✅ Own the Mobile Acquisition Channel (Europe): Define and execute the end-to-end strategy, build best-in-class tooling and operating models, and drive ambitious growth targets for the mobile acquisition channel.

✅ Drive Commercial Performance: Take full ownership of commercial performance, balancing ambitious scale with stringent Customer Acquisition Cost (CAC) payback requirements.

✅ Optimise Operating Model: Strategically manage and refine our operating model, encompassing agencies, creative platforms, and in-house resources, to achieve optimal commercial performance, capability building, and cost-effectiveness.

✅ Lead Campaign Planning & Execution: Define comprehensive campaign plans and spearhead creative ideation, production, and rigorous A/B testing in collaboration with relevant supporting teams and agencies.

✅ Ensure Robust Tracking & Reporting: Partner with MarTech, Online Marketing, Website, Data Analytics, and Finance teams to establish and maintain accurate tracking and comprehensive performance/financial reporting.

✅ Inform Strategic Decisions: Perform in-depth qualitative and quantitative campaign analyses to provide actionable insights for commercial decision-making and proactively share growth opportunities with key stakeholders.

✅ Lead & Empower: Build and lead a high-performing, cross-functional team, fostering collaboration and driving excellence.

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5+ years of proven Mobile Marketing experience

Required Skills:

• Proven expertise in mobile marketing, including MMPs, attribution models, and campaign management
• Strong understanding of paid social advertising platforms (Meta, Google, TikTok)
• App Store algorithms and App Store Optimisation (ASO)
• Data analysis and reporting using tools like Appsflyer, Google Analytics, and Tableau
• Proven ability to manage marketing projects end-to-end

Preferred Skills:

• Experience in the fintech industry
• Fluency in French and English

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and market research)

Benefits:

• Competitive salary package
• Virtual stock option programme
• Dedicated annual L&D budget of €2,000
• Amazing team and work environment
• Commitment to Diversity and Inclusion

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market research for similar roles in the fintech industry in Paris.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically mobile payments and digital commerce

Company Size: 1,001-5,000 employees, providing a large, established environment with ample growth opportunities

Founded: 2012, with a history of innovation and growth in the fintech sector

Company Description:

• SumUp empowers over 4 million small businesses globally with simple, affordable tools
• Offers an innovative SuperApp for merchants to build their business, manage finances, and accept payments
• Committed to levelling the playing field for small businesses worldwide

Company Specialties:

• Mobile payments
• Digital payments
• Point of sale
• Card readers
• Business account
• Invoices
• Business solutions
• Payment links
• Gift cards
• Loyalty rewards program
• mPOS
• Mobile card payments
• Acceptance of card payments
• Online store
• Customer acquisition
• E-commerce
• Contactless payments
• QR code payments
• POS solutions
• Business tools

Company Website: sumup.co.uk

ASSUMPTION: SumUp's focus on small businesses and commitment to innovation make it an attractive employer for candidates seeking to make an impact in the fintech industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including MarTech, Online Marketing, Website, Data Analytics, and Finance

Work Arrangement: On-site in Paris, with potential for remote work (to be discussed)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on international projects and expand expertise
• Access to a dedicated annual L&D budget of €2,000 for professional development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain international experience.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in central Paris

Office Location(s): 32 - 34 Great Marlborough St, London, W1F 7JB, GB (Headquarters); Koppenstraße 8, Berlin, 10243, DE; R. Gilberto Sábino, 215 - Pinheiros, São Paulo, São Paulo, Pinheiros 05425-020, BR; and other global offices

Geographic Context:

• Paris offers a vibrant, multicultural environment with a strong fintech ecosystem
• Easy access to public transportation and numerous amenities
• Close proximity to major business districts and tourist attractions

Work Schedule: Full-time, 40 hours per week, with flexible working hours and a results-driven culture

ASSUMPTION: The central Paris location and flexible work schedule make this an attractive opportunity for candidates seeking a dynamic, international work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Mobile marketing expertise and strategic thinking
• Leadership skills and team management
• Data analysis and reporting abilities
• Cultural fit and alignment with SumUp's values

Application Tips:

• Highlight relevant mobile marketing experience and achievements
• Demonstrate a strong understanding of paid social advertising and App Store algorithms
• Showcase data-driven decision-making skills and a proactive mindset
• Tailor your resume and cover letter to emphasize your fit for this role and SumUp's company culture

ATS Keywords: Mobile Marketing, Mobile Acquisition, Paid Social, App Store Optimisation, Data Analysis, Team Management, Strategic Planning

ASSUMPTION: A strong focus on mobile marketing expertise and strategic thinking will be crucial for success in this role.

🛠️ Tools & Technologies

• Appsflyer
• Google Analytics
• Tableau
• Meta Ads Manager
• Google Ads
• TikTok Ads
• Asana or similar project management tools

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Responsibility
• Continuous Learning
• Teamwork
• Initiative

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Agile and adaptable
• Proactive and innovative

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional work environment?
• Are you comfortable making data-driven decisions and iterating based on performance metrics?
• Do you have a proactive mindset and a strong sense of initiative?

ASSUMPTION: Candidates who align with SumUp's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a team remotely and across time zones
• Balancing ambitious growth targets with stringent CAC payback requirements
• Keeping up with the fast-paced, ever-evolving mobile marketing landscape
• Navigating a large, global organisation with diverse stakeholders

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, making them excellent opportunities for the right candidate to grow and develop.

📈 Similar Roles Comparison

• This role is unique in its focus on mobile acquisition for a fintech company's SuperApp
• Similar roles in other industries may have different priorities and KPIs
• Career progression in this role could lead to leadership positions in marketing or other departments within SumUp

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a successful mobile acquisition campaign for a new product launch
• Optimising App Store algorithms and ASO strategies to improve app store rankings and organic installs
• Analysing campaign performance data to identify trends, optimise strategies, and drive growth

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and innovative approach required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for SumUp's SuperApp?
• What opportunities are there for professional development and growth within this role?
• How does SumUp support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and company, setting candidates apart during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your mobile marketing experience and strategic thinking
• Prepare for interview questions by reviewing the job description and researching SumUp's company culture
• Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.