📌 Core Information
🔹 Job Title: Mobile App Content Manager
🔹 Company: Life Time Inc.
🔹 Location: Corporate Office, Chanhassen, MN
🔹 Job Type: Full-Time
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Optimizing mobile app content performance to drive engagement and retention
- Collaborating with cross-functional teams to enhance user experience
- Analyzing performance metrics to inform strategic decisions
- Managing the app publishing calendar for diverse audience segments
ASSUMPTION: This role requires a balance of analytical thinking, creativity, and strong communication skills to succeed.
📋 Key Responsibilities
✅ Own and manage the app publishing calendar to maximize engagement across diverse audience segments
✅ Analyze in-app performance metrics to identify high- and low-performing content types and user flows
✅ Identify creative fatigue through performance data and request updated assets and copy
✅ Design and analyze A/B tests to evaluate content effectiveness and apply learnings
✅ Package and communicate performance findings, insights, and optimizations to stakeholders
✅ Maintain an ongoing understanding of best practices around app strategy, personalization, and user retention
✅ Support publishing processes as needed
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative problem-solving to continuously improve the mobile app experience.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, digital media, or a related field.
Experience: 4-6 years of experience in digital strategy, content management, or engagement roles.
Required Skills:
- Experience managing multi-stakeholder content calendars and workflows
- Strong analytical skills with proficiency in Excel
- Experience with A/B testing frameworks and performance measurement tools
- Understands marketing performance metrics
- Proven ability to turn data into insight-driven recommendations and strategies
- Effective communicator and collaborator across product, marketing, and analytics functions
- Thrives in a dynamic, fast-paced environment and solves problems with little oversight
Preferred Skills:
- Experience in a membership-based, health/wellness, or lifestyle-focused app
- Understands mobile UX principles and user behavior in app-based experiences
- Familiar with segmentation and personalization tactics for content delivery
- Proficient in Adobe Analytics and DOMO (or similar data visualization platforms)
ASSUMPTION: Candidates with a strong background in content management, data analysis, and cross-functional collaboration will excel in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $97,000 per year, based on experience and qualifications.
Benefits:
- Fully subsidized membership
- Discounts on Life Time products and services
- 401(k) retirement savings plan with company discretionary match
- Training and professional development
- Paid sick leave
- Medical, dental, vision, and prescription drug coverage
- Short term and long term disability insurance
- Life insurance
- Pre-tax flexible spending and dependent care plans
- Parental leave and adoption assistance
- Paid time off, including 5 to 20 vacation days per calendar year (based on tenure)
- Deferred compensation plan, if the team member meets the required income threshold
Working Hours: Full-time position with standard business hours, Monday through Friday.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Benefits are subject to change and may vary based on employment status and tenure.
📌 Applicant Insights
🔍 Company Context
Industry: Life Time Inc. operates in the wellness and fitness services industry, focusing on providing an entertaining, educational, friendly, and inviting experience for the entire family.
Company Size: Life Time Inc. is a large organization with over 10,000 employees, offering a wide range of career opportunities and resources.
Founded: Life Time Inc. was founded in 1992 and has since grown to become a wellness pioneer, reshaping the way consumers approach their health.
Company Description:
- Life Time provides an entertaining, educational, friendly, and inviting experience of uncompromising quality that meets the health and fitness needs of the entire family.
- Life Time is committed to delivering the best experiences and programs in the best places by the best people and performers.
- Life Time is an inclusive company that welcomes and respects everyone, supporting all people on their path to healthier, happier lives.
Company Specialties:
- Health and fitness
- Sports and recreation
- Construction and real estate
- Architecture and hospitality
- Healthy aging
Company Website: https://www.lifetime.life/
ASSUMPTION: Life Time Inc. is a well-established company with a strong focus on wellness and fitness, offering a comprehensive range of services and career opportunities.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, data analysis, and cross-functional collaboration.
Reporting Structure: The Mobile App Content Manager will report directly to the Director of Mobile App Strategy and work closely with various internal business units, marketing, content, and product teams.
Work Arrangement: This is an on-site position, requiring regular presence at the corporate office in Chanhassen, MN.
Growth Opportunities:
- Potential to advance to a senior or management role within the mobile app or digital strategy teams
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Access to training and professional development resources to support career growth
ASSUMPTION: This role offers opportunities for career advancement and professional development within the growing digital strategy and mobile app teams at Life Time Inc.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation.
Office Location(s): 2902 Corporate Place, Chanhassen, MN 55317, US
Geographic Context:
- Chanhassen, MN is a suburb of Minneapolis, offering a mix of urban and suburban living
- The area is known for its high quality of life, with a strong focus on health, wellness, and outdoor activities
- Life Time Inc. is headquartered in Chanhassen, with additional locations across the United States
Work Schedule: Standard business hours, Monday through Friday, with the possibility of occasional overtime or weekend work to support project deadlines.
ASSUMPTION: The corporate office environment at Life Time Inc. fosters collaboration, innovation, and a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the Director of Mobile App Strategy
Key Assessment Areas:
- Analytical and problem-solving skills
- Content strategy and management experience
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Life Time Inc. values
Application Tips:
- Highlight relevant experience in content management, data analysis, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and strategic thinking
ATS Keywords: Content management, performance analysis, A/B testing, marketing metrics, cross-functional collaboration, data-driven decision making, mobile app strategy, user engagement, user retention
ASSUMPTION: The application process at Life Time Inc. is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Excel
- Adobe Analytics
- DOMO (or similar data visualization platforms)
- Mobile app analytics tools (e.g., App Annie, AppFollow, or similar)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training and support will be provided.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Do the Right Thing
- Create a Positive Impact
- Be a Good Neighbor
- Be a Good Partner
- Be a Good Steward
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and solve problems with little oversight?
- Are you comfortable working with diverse teams and stakeholders to drive strategic decisions?
- Do you have a strong commitment to data-driven decision making and continuous improvement?
ASSUMPTION: Candidates who align with Life Time Inc.'s values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and content priorities
- Keeping up with the fast-paced, ever-changing mobile app landscape
- Balancing strategic planning with day-to-day content management tasks
- Working with large datasets and complex analytics tools
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Content Strategist or Content Manager, but with a stronger focus on mobile app strategy and user engagement
- Unlike other content management roles, this position requires a deep understanding of mobile app analytics and user behavior
- Career progression in this role could lead to senior or management positions within the mobile app or digital strategy teams
ASSUMPTION: This role offers unique opportunities and challenges compared to similar content management positions, with a focus on mobile app strategy and user engagement.
📝 Sample Projects
- Developing and implementing a mobile app content strategy to drive user engagement and retention
- Analyzing user behavior data to inform content optimization and personalization strategies
- Collaborating with cross-functional teams to create and execute A/B tests to evaluate content effectiveness
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for the Mobile App Content Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the mobile app strategy team?
- How does this role contribute to the overall success of the mobile app and the company's digital strategy?
- What are the most significant challenges facing the mobile app team, and how can this role help address them?
- How does Life Time Inc. support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience in content management, data analysis, and cross-functional collaboration
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and strategic thinking
- Research Life Time Inc. and the mobile app team to demonstrate your enthusiasm and understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
