📌 Core Information
🔹 Job Title: Monetization Growth Product Manager
🔹 Company: ClassDojo
🔹 Location: San Francisco, California (Remote)
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with significant hours overlap with Americas time zones)
🚀 Job Overview
Key aspects of this role include:
- Building a consumer revenue engine aligned with user value
- Designing and scaling monetization experiences that millions of families choose to pay for and love using
- Working closely with design, engineering, data, and marketing teams to craft and iterate on high-quality experiments
- Operating with high autonomy and ownership, partnering directly with co-founders and product leaders to define and deliver on long-term strategy
ASSUMPTION: This role requires a strong background in growth product management and monetization to drive revenue growth and user delight.
📋 Key Responsibilities
✅ Own one of the most important growth levers for ClassDojo: building a consumer revenue engine that feels deeply aligned with user value
✅ Design and scale monetization experiences that millions of families choose to pay for—and love using
✅ Work closely with design, engineering, data, and marketing teams to craft and iterate on high-quality experiments that drive both user delight and business impact
✅ Use a mix of research, behavioral insight, data, and intuition to shape our subscription experience, pricing, bundling, positioning, and conversion flows
✅ Operate with high autonomy and ownership, partnering directly with co-founders and product leaders to define and deliver on long-term strategy
ASSUMPTION: This role requires a balance of strategic thinking, product craft, and cross-functional collaboration to deliver creative, elegant solutions to user problems and scale them globally.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Economics, or a related discipline)
Experience: 5+ years of growth product management experience shipping high-quality, at-scale consumer products across at least two companies—one of which had >1M users and one that was not a late-stage company
Required Skills:
- Deep monetization experience: proven success driving revenue growth through creative, user-centric monetization strategies on consumer products
- Strategic product thinker with exceptional product intuition—able to uncover user needs, generate insights, and craft novel product solutions that drive business impact
- Experience working on complex consumer ecosystems such as social platforms, marketplaces, or similarly multi-sided products
- Strong analytical mindset: comfortable exploring data, validating hypotheses, and shaping strategy using both qualitative and quantitative signals
- Track record of high ambition and outsize business impact—able to thrive in fast-moving, resource-constrained environments
- Excellent cross-functional leadership: collaborates effectively with engineering, design, data, marketing, and leadership to drive alignment and execution
- Strong communication and storytelling skills, both written and verbal—able to clearly articulate product vision, strategy, and trade-offs
Preferred Skills:
- Experience leading monetization work in social or marketplace products
- Background in both 0-to-1 and growth-stage product development; ideally has seen consumer products through multiple life stages
- Experience growing consumer products in international markets
- Strong track record of influence and leadership without authority; has coached or mentored other PMs
- Experience working at a high-bar, product-driven company with a culture of excellence
- Familiarity with pricing, payments infrastructure, or revenue optimization techniques
- Demonstrated ability to act as a thought partner to execs on product and revenue strategy
- Comfort navigating ambiguity and scaling efforts from scratch with autonomy and ownership
ASSUMPTION: The ideal candidate will have a strong background in growth product management and monetization, with a proven track record of driving revenue growth and user delight in consumer products.
💰 Compensation & Benefits
Salary Range: $160,000 - $228,500 (USD) for all states in the US (excluding CA, WA, NY, NJ, CT) and $188,000 - $269,000 (USD) for CA, WA, NY, NJ, CT states
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off
- Parental leave
- Professional development opportunities
Working Hours: Full-time, with significant hours overlap with Americas time zones
ASSUMPTION: Salary ranges are based on the company's stated ranges and industry standards for product management roles with similar experience levels and locations.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on education technology and communication platforms
Company Size: 51-200 employees, which means a mid-sized company with a relatively flat hierarchy, allowing for more autonomy and growth opportunities
Founded: 2011, with a history of rapid growth and innovation in the education technology space
Company Description:
- ClassDojo's mission is to give every child on Earth an education they love
- Started by building a network that connects teachers, children, and families, with a flagship app used in over 95% of US schools, reaching ~51 million children in ~180 countries
- Now expanding to provide the best learning experiences for children, far beyond what a standard school can offer
Company Specialties:
- Communication and engagement between teachers, children, and families
- Education technology and learning experiences
- Growth and monetization strategies for consumer products
Company Website: classdojo.com
ASSUMPTION: ClassDojo is a well-established company in the education technology sector, with a strong focus on growth and innovation.
📊 Role Analysis
Career Level: Mid to Senior-level product management role, with significant autonomy and ownership
Reporting Structure: Reports directly to co-founders and works closely with product leaders to define and deliver on long-term strategy
Work Arrangement: Remote, with significant hours overlap with Americas time zones
Growth Opportunities:
- Potential to grow within the product management team or take on additional responsibilities as the company expands
- Opportunity to work on high-impact projects that directly influence the company's growth and success
- Chance to learn from and collaborate with talented teammates from diverse backgrounds
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a real impact on the company's mission and success.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from the company's San Francisco headquarters if desired
Office Location(s): 735 Tehama Street, San Francisco, CA 94103, US
Geographic Context:
- San Francisco, California, is a major tech hub with a vibrant startup scene and a diverse, multicultural population
- The remote work arrangement allows for flexibility and the ability to work from anywhere with a significant overlap with Americas time zones
- The company's global user base spans over 180 countries, providing a diverse and international perspective
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and global user base provide a diverse and inclusive work environment, with the opportunity to collaborate with teammates from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the talent team
- Technical assessment or case study
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Product management skills and experience
- Monetization strategies and revenue growth
- Cross-functional leadership and collaboration
- Analytical mindset and data-driven decision-making
- Alignment with company mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with monetization strategies and revenue growth in consumer products
- Showcase your ability to work cross-functionally and collaborate with diverse teams
- Demonstrate your analytical mindset and data-driven approach to problem-solving
- Articulate your passion for ClassDojo's mission and your alignment with the company's values
ATS Keywords: Product Management, Monetization, Growth Strategies, User-Centric Design, Data Analysis, Cross-Functional Leadership, Communication, Strategic Thinking, Consumer Products, Subscription Experience, Pricing, Revenue Optimization, Behavioral Insights, Experimentation, International Markets, Coaching
ASSUMPTION: The interview process will focus on assessing the candidate's product management skills, monetization strategies, and cultural fit with the company.
🛠️ Tools & Technologies
- Asana or similar project management tool
- Google Suite (Docs, Sheets, Slides)
- Data analysis and visualization tools (e.g., Excel, Tableau, Looker)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard for product management positions and may vary depending on the company's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: passionate about giving every child an education they love
- User-centric: focused on creating products that meet the needs of users
- Collaborative: working together to achieve common goals and drive success
Work Style:
- Autonomous and self-driven, with a high degree of ownership and responsibility
- Data-driven and analytical, with a strong focus on experimentation and continuous learning
- Collaborative and cross-functional, working closely with diverse teams to achieve common goals
Self-Assessment Questions:
- How do you align with ClassDojo's mission to give every child an education they love?
- Describe a time when you successfully drove revenue growth through creative, user-centric monetization strategies in a consumer product
- How do you approach working cross-functionally with diverse teams to drive alignment and execution?
ASSUMPTION: ClassDojo values candidates who are passionate about their mission, user-centric in their approach, and collaborative in their work style.
⚠️ Potential Challenges
- Balancing user delight with revenue growth in monetization strategies
- Navigating a fast-moving, resource-constrained environment
- Working with a diverse, global user base with varying needs and preferences
- Scaling efforts from scratch with autonomy and ownership
ASSUMPTION: The potential challenges in this role require a strong analytical mindset, strategic thinking, and the ability to navigate ambiguity and uncertainty.
📈 Similar Roles Comparison
- This role is unique in its focus on monetization and revenue growth for a consumer product in the education technology sector
- Similar roles may include product management positions in consumer internet companies, social platforms, or marketplaces, with a focus on growth and monetization
- Career paths in this role may lead to senior product management positions, leadership roles, or transitions into other functional areas within the company
ASSUMPTION: This role offers a unique opportunity to drive revenue growth and user delight in a consumer product focused on education technology.
📝 Sample Projects
- Designing and implementing a new subscription experience for ClassDojo's flagship app, with a focus on user delight and revenue growth
- Conducting user research and analysis to inform monetization strategies and pricing decisions in international markets
- Collaborating with cross-functional teams to develop and launch new revenue-generating features or products
ASSUMPTION: Sample projects in this role will focus on driving revenue growth and user delight through creative, user-centric monetization strategies.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term strategy for growth and monetization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its product management team?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company foster a culture of innovation and experimentation in its product development process?
ASSUMPTION: Key questions to ask during the interview should focus on understanding the company's long-term vision, the role's priorities, and the cultural fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ClassDojo job board
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your phone or video screen by reviewing the job description and practicing your responses to common product management and monetization interview questions
- If selected for an on-site or virtual interview, research the company and its mission to demonstrate your alignment and enthusiasm
- Follow up with the hiring manager or talent team within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
